Casey Burridge

Head of Marketing @GravityView · Working at the overlap of marketing, WordPress/SaaS & AI-first ops · Systems thinker · MSc Info Systems

[Casey Burridge @caseyryanb]

@learnwithmattc @KatieKeithBarn2 Agreed. AI solves building, not distribution.

Now is the easiest time to build software, but the hardest time to make money from it.

[AzFlin 🗿 @AzFlin]

@rkmasiello there is no moat (but marketing)

[Casey Burridge @caseyryanb]

@andrewhoyer Have you been living under a rock? 😬

[@levelsio @levelsio]

It's never been this easy to build software

And never this hard to make money with it

[John Doherty 👍 @dohertyjf]

I’m seeing a lot of agency owners learn something that software devs learned a long time ago - being able to build something means nothing for success without distribution.

Stop building tools. Get attention (aka, do marketing).

[Casey Burridge @caseyryanb]

Before I moved into marketing I was a technical consultant at an ad-tech company.

At conferences I've met marketers with backgrounds in psychology, economics and theatre. We're a diverse bunch!

I talked about this with @joyofwp on his podcast. Full ep: https://t.co/nQDrx1ldu0

[Casey Burridge @caseyryanb]

@DerekAshauer What's the project?

[Casey Burridge @caseyryanb]

@marcusdburnette Some ideas:

- Serve tiny niches
- Have a voice (Founder-led marketing)
- Leverage existing ecosystems
- Collaboration & partnerships

[Casey Burridge @caseyryanb]

AI solves the building, not the distribution.

It's easier than ever to build software products, but you're still stuck fighting for attention.

The solution?
- Serve tiny niches
- Have a voice (Founder-led marketing)
- Leverage existing ecosystems
- Collaboration & partnerships

[Marcus Burnette @marcusdburnette]

Clearly, “if you build it, they will come” is not reality. I’ve built 5 tools in the last couple of months and shared a ton about them on various social media, but adoption has been slow going.

What is the trick to getting your products in the hands of real customers?

[Casey Burridge @caseyryanb]

AI agents are reading our site for customers and we get support tickets from Claude. So we've been making https://t.co/xB52WnBPsV easier for agents to use. Here's how:

https://t.co/OehxScuU0j

[Casey Burridge @caseyryanb]

@googlewaqas Or just use this free tool I made to reverse engineer any company's marketing strategy from their website URL :)
https://t.co/nPWsJX5JXk

[Casey Burridge @caseyryanb]

@levelsio made the nomads community free and started selling the data its members create. When AI can copy anything, value shifts to what it can't, and the companies that win are the ones that reinvent fastest.

https://t.co/LvfPQyEMY6

[Casey Burridge @caseyryanb]

We're in a turbulent period where #AI is finding security holes in software almost faster than we can patch them. But that will be followed by more secure platforms, and of course, a better @WordPress!

From my chat with @RobCairns on the SDM show.

[Casey Burridge @caseyryanb]

@mattmedeiros There will be a period of turbulence followed by hardened software and a better WordPress. We'll be better off for it. The real question is, what's the alternative and would you rather use a platform that has LESS security updates?

[James Kemp @jamesckemp]

Mark Weisbord gave a great talk about the WordPress economy just now at #PressConfEU and reiterated a point I’ve made a few times recently - smaller plugins are MUCH harder to make successful now. In order to make an impact in the WP space (and any tech space these days), especially if you want a business out of it, you need to think bigger and solve bigger problems.

[Brian Coords 💻 @briancoords]

Must-read for today.

I might be in a bubble, but this is the most important work we need in WordPress core right now:
https://t.co/HGr7alLrG0

[GravityKit @GravityView]

During GravityKit Live last week, @caseyryanb showed Visual Merge Tags, GravityMigrate 2.0, and two new features coming to GravityView Pro: Live Filters and Connected Views.

Check it out to see all these great updates!
https://t.co/yPNeGeY7js

[Casey Burridge @caseyryanb]

This is not very reassuring! 😅

Though, to be fair, the @WordPress MCP adapter ships with only a few read-only abilities. It relies on plugins to register new abilities that allow AI to do more.

Our Block MCP for example is now the main way I interact with WordPress.