The best SEOs are boring d*ckheads.
1. Create content that users are searching for.
2. Build (or attract) links and mentions.
3. Repeat, forever.
Do the boring stuff consistently on a long enough timeframe and you win.
@cassiemcblane Not dead for content at all, just poor content from non-topical authority sites, or content produced by Fiverr/Upwork level writers who have no business being in SEO.
Topical authority + high-quality backlinks will still generate traffic (and even more so for local biz)
What I learned from the Google leaks:
Everyone sees what they want to see.
🔗 Link sellers tell you it proves links are still important.
📕 Semantic SEO people tell you it proves they were right all along.
👼 Niche sites tell you this is why they went down.
👩💼 Agencies tell you it proves you should build a brand
🤷♂️