🚨 Google is rolling out a new Search Console property type: "platform properties", allowing you to track how your Instagram, TikTok, X and YouTube content performs in Google Search and Discover.
With this release Google is making something explicit that many in our industry still resist: Your SEO doesn't start and end with Google or your website. Search discovery is fragmented and SEO is about optimizing where your audience searches for you.
When you register a new property you can now select: Instagram, TikTok, X, YouTube.
Read more and start registering your social presence now: https://t.co/fZyVQay1rI
Companies don't have an AI problem—they often have a data problem disguised as an AI problem. Fix the foundation before expecting AI to deliver transformational results. Excellent perspective. 👏
AI isn't failing because the models are weak.
It's failing because marketers are feeding them fragmented identities, fraud and bad inputs.
Why input integrity now defines AI readiness in marketing: https://t.co/gHWqByF5FD
Two very different trajectories for AI Overviews:
📈 +71% on commercial-intent searches (research mode)
📉 −5% on transactional-intent searches (ready-to-buy mode)
Translation: AI Overviews are showing up earlier in the buyer journey – while people are still comparing, not checking out.
More in our 600K-keyword study: https://t.co/Wv17i4IpGc.
Fan-out Framework: 5 Steps to Improve SEO and AI Visibility - An excellent guide by @CyrusShepard 👇
A 5-step process for turning AI fan-out queries into better rankings and greater AI visibility:
1. Find a keyword topic you already rank for
2. Find Fan-out Queries
3. Determine Your Most Important Fan-out Topics
4. Optimize for the Fan-out Queries
5. Measure The Results
Read: https://t.co/eCp69SfYyM
SEO used to be about pages, rankings, and backlinks. That foundation still matters, but it’s no longer the whole truth 🤓
Now it’s:
• UGC
• Communities
• LinkedIn
• Reddit
• AI search modes
• Autonomous agents
Here's how it's moved from website to a full-on ecosystem👇