Celtic Supporters Ltd

A secure and professional home for shareholders and supporters of Celtic Football Club, [email protected] 🍀🍀🍀🍀

[Celtic Supporters Ltd @celticCSL]

@CelticFC talk about “fan engagement” and “improved digital experience” off the back of one of their biggest ever surveys. 
Here is the reality for a match going fan at Paradise:

• Antiquated ticketing systems that create friction before you even arrive
• Freezing cold water in toilets in winter
• Food facilities that barely meet basic expectations
• Limited accessibility for disabled supporters
• No serious provision for fans with cognitive conditions like dementia
• Congestion, poor transport flow, and a matchday journey that feels unmanaged

When was the last time the executive team experienced this end-to-end?
Not hospitality. Not the boardroom. The actual fan journey.

• Bought a ticket through the system
• Travelled to the ground
• Queued in the cold
• Used the facilities
• Left with 60,000 others

Where is the evidence of:

• Independent fan experience audits
• Mystery shopper programmes
• External benchmarking against elite European clubs
• A published strategy to modernise the stadium experience

Because this isn’t cosmetic.

A proper fan experience strategy drives:

• Longer dwell time in and around the stadium
• Higher per-head spend
• Stronger retention and loyalty
• A more investable, modern football club

Revenue is down nearly 30% year-on-year. Cash sits at £67m. 

So where is the reinvestment into the one asset that never leaves, the fan?

Fans are the product, the atmosphere, and the engine of this club.

Treating them like an afterthought is not strategy. #CSL

Please share…
@TheIrishVoiceUK @huddlebreakdown @Pmacgiollabhain @mcgowan_stephen @ACSOMPOD @PaulJohnDykes @CelticStarMag @cancelticbhoy @20MinuteTims @ForCelts @celticbars @BergamoCelts @NaomhPadraigCSC @LurganCeltic @bhoysviews @NYFenianBhoys @PloughBhoysCSC @ahaggerty10 @AnthonyRJoseph

[Celtic Supporters Ltd @celticCSL]

@sloanybhoy7 @CelticBlog2018 If you have any questions Joseph, please take a look at the website https://t.co/08kPbUokEv and I’d happily answer any further questions you may have.

[Patrick John Burke @patjohnburke]

@MarkEglinton Not sure who said otherwise, but let’s get it right: that Double was a MON masterclass, nothing to do with the boardroom. PLC structures are a headache, but that’s why organisations such as Celtic Supporters Ltd matters. Nothing changed for me Time for a change at the top. 🍀

[Celtic news now @Celticnewsnow]

Celtic Supporters Ltd have released a searing indictment of this board.

Willie Haughey and Paul McStay's project has broken cover, with Celtic Supporters Ltd taking aim at the club's board.

Article by @CelticBlog2018 👇

#Celtic #CelticFC

[Celtic Supporters Ltd @celticCSL]

Thank you for the article and for all your comments. We accept the challenge you put forward also and welcome others to come forward with suggestions and thoughts on how we should build our strategy.

We don’t pretend to be the smartest people in the room all the time, we know that outside voices are crucial in assisting us to form our plans. We will continue to be open and listen to all who want to talk.

[TheCelticBlog @CelticBlog2018]

Celtic Supporters Ltd have released a searing indictment of this board. https://t.co/QpzgIVbTMW

[Celtic Supporters Ltd @celticCSL]

@Auldheid @bhoysviews @CFC_Collective @TheCelticTrust @NCCeltic @PaulJohnDykes @tino_tce @Heavidor @CelticFC Are you looking for a response form us? Sorry if that was missed. Can you email [email protected] with your thoughts and questions please.

[Celtic Supporters Ltd @celticCSL]

The Celtic Paradox. Day 1 of 5.

A global brand on a parochial income base.

@CelticFC It is the only Scottish club in the Brand Finance Football 50. Revenue up 136% in five years, to £143.6m. Profitable for four years running. £77.3m in the bank.

And it earns in a league where domestic TV is worth about 3% of the one directly south. That part is structural, and no board can fix it.

The Paradox is the rest: the parts a board does control run softer than clubs in the same or worse positions run theirs.

Today we set it out. Tomorrow, where the gap opens up.

Read it: https://t.co/FH9PB1C8hT
#CSL

[Celtic Supporters Ltd @celticCSL]

@MarkEglinton @1888Seamus @JamesDDuffy1 Oh the little people matter, that collective voice is growing every day, week & month. We have been ignored for too long, treated as a fragmented, uneducated, undisciplined, cash cow…the CSL strategy changes that.

[Celtic Supporters Ltd @celticCSL]

Aggregated under one proxy isn’t insignificant. It’s the difference between 29,000 individual holders a board can ignore and one named shareholder it has to engage with on the record.

Governance influence isn’t a head-count. Under the Companies Act, holders representing 5% can requisition a general meeting and force resolutions onto the agenda. That’s a fixed threshold, not a majority contest, and it doesn’t shrink because one holder is large.

You don’t need to outvote anyone to make neglect expensive to ignore. Celtic scores 1.2 out of 5 on governance against a peer average of 4.1. Organised shareholders are how that gets challenged. https://t.co/wc3LbVYuSp

[Brian @BmacTank]

@MarkEglinton @celticCSL Won’t be too long if the members number grow.

[Celtic Supporters Ltd @celticCSL]

Appreciate that, and we respect what Willie, Paul and Matt are doing. The Alliance gives season ticket holders a collective voice and that matters.

But season ticket holders are one constituency. Celtic has a global fanbase of nine million, shareholders spread across the world, and supporters who will never hold a season ticket but care just as deeply about how this club is governed.

CSL represents shareholders. Our leverage is voting rights, not ticket renewals. The two aren’t in competition.

They are complementary. But only one route puts pressure where governance decisions are actually made: the boardroom, through the share register.

The Paradox Paper isn’t an opinion piece. It’s 65 pages built on Celtic plc’s own audited accounts. The findings don’t change depending on whether you sit in Section 111 or Sydney.

https://t.co/2LGNQkXECz

[JUNGLE BHOY @lionsroar67]

If you read the Celtic Paradox and think brute force is the way to deal with the celtic board you are wrong

@celticCSL is the best chance, not to oust the board but to change the long term future of the club and give fans the voice they deserve forever

[Celtic Supporters Ltd @celticCSL]

The response to The Celtic Paradox has been beyond anything we expected.

We also know 65 pages of governance analysis isn’t for everyone.

So from Monday we are serialising the paper into five daily chapters, one per day, Monday to Friday. Each one covers a single theme with the key findings, the data, and what it means for the club.

You don’t need to read the whole paper. But you should know what’s in it.

Monday: we start.
<https://t.co/2LGNQkXECz>

#CelticParadox #CSL #CelticFC
@TheIrishVoiceUK
@huddlebreakdown
@Pmacgiollabhain
@mcgowan_stephen
@ACSOMPOD
@PaulJohnDykes
@CelticStarMag
@cancelticbhoy
@20MinuteTims
@ForCelts
@celticbars
@NaomhPadraigCSC
@bhoysviews
@ahaggerty10
@AnthonyRJoseph
@Heavidor
@OffThePitch_com
@TCelticCorner
@TheAthleticFC @TheParkheadF
@90MinuteCynic
@GreenockCeltic
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[Celtic Supporters Ltd @celticCSL]

@HumeDuncan @TheIrishVoiceUK It wasn’t paid for.

[Celtic Supporters Ltd @celticCSL]

The Celtic Paradox is out.

A 65-page strategic review of Celtic plc, every figure traced to the audited accounts, published by Celtic Supporters Limited as a shareholder case for a better-governed Celtic plc board.

https://t.co/2LGNQkXECz

#CSL
#CSL
@TheIrishVoiceUK
@huddlebreakdown
@Pmacgiollabhain
@mcgowan_stephen
@ACSOMPOD
@PaulJohnDykes
@CelticStarMag
@cancelticbhoy
@20MinuteTims
@ForCelts
@celticbars

@NaomhPadraigCSC

@bhoysviews
@ahaggerty10
@AnthonyRJoseph
@Heavidor
@OffThePitch_com
@TCelticCorner

@TheAthleticFC

@TheParkheadF

@90MinuteCynic

@GreenockCeltic
@BBCSportScot @BBCSportsound @SkySportsNews @ScotlandSky @FinancialTimes @BBCchrismclaug @PLZSoccer @IrishTimes @Record_Sport @scotsunsport @shinjukushug @ClydeSSB @GoFootballShow @offtheballbbc @CelticFC @Reuters @heraldscotland @TheScotsman @ET_News @nytimes @BostonGlobe @SwissRamble @business

[Celtic Supporters Ltd @celticCSL]

@HumeDuncan @TheIrishVoiceUK Why do you believe the revenue per seat to be nonsense Duncan?

[Phil Mac Giolla Bháin @Pmacgiollabhain]

https://t.co/iUEi2LOSzQ

[Celtic Supporters Ltd @celticCSL]

@BBCchrismclaug
@TEnglishSport @AnthonyRJoseph @Kheredine2018 @HDewarSport @MGrantScotland @johnmcg442 @shebahn

[Celtic Supporters Ltd @celticCSL]

The Celtic Paradox is out.

A 65-page strategic review of Celtic plc, every figure traced to the audited accounts, published by Celtic Supporters Limited as a shareholder case for a better-governed Celtic plc board.

https://t.co/2LGNQkXECz

#CSL
#CSL
@TheIrishVoiceUK
@huddlebreakdown
@Pmacgiollabhain
@mcgowan_stephen
@ACSOMPOD
@PaulJohnDykes
@CelticStarMag
@cancelticbhoy
@20MinuteTims
@ForCelts
@celticbars

@NaomhPadraigCSC

@bhoysviews
@ahaggerty10
@AnthonyRJoseph
@Heavidor
@OffThePitch_com
@TCelticCorner

@TheAthleticFC

@TheParkheadF

@90MinuteCynic

@GreenockCeltic
@BBCSportScot @BBCSportsound @SkySportsNews @ScotlandSky @FinancialTimes @BBCchrismclaug @PLZSoccer @IrishTimes @Record_Sport @scotsunsport @shinjukushug @ClydeSSB @GoFootballShow @offtheballbbc @CelticFC @Reuters @heraldscotland @TheScotsman @ET_News @nytimes @BostonGlobe @SwissRamble @business

[Celtic Supporters Ltd @celticCSL]

@CBSSports @PJG_Sport @mcgowan_stephen @RPMComo @Hannahnaman @BBCSport @TonyBanks61 @henrywinter @Heavidor @David_Ornstein @FabrizioRomano @JBurtTelegraph @SamWallaceTel @MiguelDelaney @talkSPORT @JimWhite @kevinbridges86 @frankieboyle @GaryLineker @StanCollymore @JohnHartson10 @chris_sutton73 @SkyKaveh @TheAthleticFC @kmckenna63 @TEnglishSport @FootballJOE

[Celtic Supporters Ltd @celticCSL]

The Celtic Paradox is out.

A 65-page strategic review of Celtic plc, every figure traced to the audited accounts, published by Celtic Supporters Limited as a shareholder case for a better-governed Celtic plc board.

https://t.co/2LGNQkXECz

#CSL
#CSL
@TheIrishVoiceUK
@huddlebreakdown
@Pmacgiollabhain
@mcgowan_stephen
@ACSOMPOD
@PaulJohnDykes
@CelticStarMag
@cancelticbhoy
@20MinuteTims
@ForCelts
@celticbars

@NaomhPadraigCSC

@bhoysviews
@ahaggerty10
@AnthonyRJoseph
@Heavidor
@OffThePitch_com
@TCelticCorner

@TheAthleticFC

@TheParkheadF

@90MinuteCynic

@GreenockCeltic
@BBCSportScot @BBCSportsound @SkySportsNews @ScotlandSky @FinancialTimes @BBCchrismclaug @PLZSoccer @IrishTimes @Record_Sport @scotsunsport @shinjukushug @ClydeSSB @GoFootballShow @offtheballbbc @CelticFC @Reuters @heraldscotland @TheScotsman @ET_News @nytimes @BostonGlobe @SwissRamble @business

[Celtic Supporters Ltd @celticCSL]

@stephenrcardiff Yes

[Celtic Supporters Ltd @celticCSL]

Our team won the Double at the end of a very bruising season that asked everything of us all.

Their job is football. Ours is holding the club off the pitch to the standard the support deserves.

This week, we act on that.
#CSL