Sahil Sharma

14 years of entrepreneurship, co-founder: Dear Biology

[Sahil Sharma @ceosharma1]

Once you come to China, you’ll never see the world the same again

Second time here and I stand on this

[Sahil Sharma @ceosharma1]

@paulg @grok can you explain this to me

[Sahil Sharma @ceosharma1]

Off to China for a whole month (minimum)

Let’s connect

[Sahil Sharma @ceosharma1]

Who can help us $$$$

[Sahil Sharma @ceosharma1]

@shauneng @pukarr_uprety

[Sahil Sharma @ceosharma1]

@codyplof Get well soon

[Sahil Sharma @ceosharma1]

Anyone going to be at the canton fair?

[Sahil Sharma @ceosharma1]

@pukarr_uprety Big moves

[Pukar Uprety @pukarr_uprety]

Dear Biology x Time Square

[Sahil Sharma @ceosharma1]

A year ago, Dear Biology was an idea.

Today it’s in Times Square.

[Pukar Uprety @pukarr_uprety]

Looking to hire killer static ads designer who have experience working with 7+ fig supplement brands

DM me if you have really good results

[Sahil Sharma @ceosharma1]

This man is a shark!!! Track record speaks for itself. First a $600M exit and now raising $250M @ a $2.5B valuation. Peter Rahal is paving the way

[Sahil Sharma @ceosharma1]

4 years 8 months. Eying a $600M exit 👏🏽

[Sahil Sharma @ceosharma1]

Sleep is the hardest category to crack in supplements… prove me wrong

[Sahil Sharma @ceosharma1]

Yesterday we had a call with one of the judges from America’s Got Talent about potentially partnering with Dear Biology.

The interesting part is we never reached out.

They found us.

And I think there’s something to be said about getting your business to a point where you’re not always the one knocking on doors.

Most people spend all their time trying to get in front of the right people.

I’d rather build something the right people eventually hear about on their own.

There’s a very different kind of leverage when the person on the other side of the table already wants to talk to you.

Dear Biology is still early.

But lately, I’ve been paying a lot more attention to who’s paying attention.

[Sahil Sharma @ceosharma1]

This might be one of the most expensive supplier decisions I’ve ever read about.

Simply Good Foods paid $280M for OWYN.

OWYN added a new pea protein supplier and the product started having taste and texture issues as it aged.

Customers noticed. Reviews got worse. Sales fell. Retailers pulled back.

Meanwhile, management was telling investors the integration had “gone well.”

Less than 2 years later, they’ve written down roughly $200M tied to OWYN.

The stock is down over 70% from its highs.

Now shareholders are suing.

$280M company.

And somewhere in the middle of it all was a decision about pea protein.

Business gets very unforgiving at scale.

You don’t need to make 100 bad decisions.

Sometimes 1 is expensive enough.

[Sahil Sharma @ceosharma1]

Making a bunch of changes to Dear Biology this week to increase conversion.

One thing we changed was how we structure the offers.

At first we gave away nothing 😂

Then we gave away too much on every option. There wasn’t enough of a reason to buy 2 months instead of 1.

So we stripped the 1 month offer down and moved the best perks to 2 months.

Then added scarcity + urgency around it.

Sometimes increasing conversion isn’t about adding more

It’s about being more intentional with what you give away and where

[Sahil Sharma @ceosharma1]

*paid partnership

[Sahil Sharma @ceosharma1]

Building Dear Biology has made me realize how much goes on behind the scenes of an ecommerce brand.

One of the things we’ve been setting up properly from day 1 is email + SMS.

We partnered with @omnisend to handle both.

What I didn’t know before working with them is that you can connect Omnisend directly to ChatGPT.

So as our customer base grows, ChatGPT can actually work with our Omnisend data to help us understand what’s working and what isn’t.

For example, I can ask:

“Where are we leaving revenue on the table?”

“Which automations are actually making us money?”

“What customer segments should we be targeting?”

And instead of giving me a generic answer, it can look at what’s actually happening inside our Omnisend account.

That’s a big reason we chose them for Dear Biology.

They’re already used by 150,000+ brands, and their customers generated $79 for every $1 spent in 2025.

If you’re building an ecommerce brand, worth checking out ↓

click the link below to save up to 30%

https://t.co/86VFxxcga7

[Sahil Sharma @ceosharma1]

@9operators @mbertulli @codyplof @Seanfrank @mikebeckhamsm @FitCoachCurtis lol as a fellow competitor to winks gents…. I FUCKING FEEEEEEEEL you on this. Especially the “either we’re genius or stupid” 🤣🤣🤣🤣