mark challinor

Commercial consultant/media professional, conference speaker, radio presenter. Passionate about all I do. YNWA.

[mark challinor @challinor]

I sat down with ITV's Director of Insights, Lara Izlan, to talk future of data, AI, & engagement.
The future of media belongs to the culturally agile. Dive into the full strategy blueprint:
@ITV @itvnews @lara_iz @TheDrum @INMAorg @NewspaperWorld
https://t.co/wFd5pVz43j

[mark challinor @challinor]

How do you build a resilient news business in 2026? Politico UK GM Katie Palisoul spoke to me for @TheDrum to discuss the playbook: Let's stop chasing casual clicks & start building absolute audience reliance.
@politico @POLITICOEurope @NewspaperWorld
https://t.co/zZfRCQxXLm

[mark challinor @challinor]

My News Horizons Interview series @TheDrum continues with the Financial Times’ Angela Mackay, the FT’s Chief Commercial Officer & MD, Asia Pacific: a blueprint for resilience built on diversification, trust & tech pragmatism. @CappiWill @FinancialTimes
https://t.co/kHeejuYcKH

[mark challinor @challinor]

News Horizons column for @TheDrum continues with my interview with Danielle Betras @ the New York Times' @wirecutter. Read the full interview & the strategic Insights I took as most important for news media in 2026:
@INMAorg @NewspaperWorld @nytopinion
https://t.co/yC2Z2okPiG

[mark challinor @challinor]

News Corp Australasia’s, Executive Chair, Michael Miller @newscorp shares his '26 playbook with me. Targeted subs, AI Utility, Vertical video to reach U24s. Trust = Differentiator: Profess'l journalism, THE premium product. @NewspaperWorld @inmasouthasia
https://t.co/5JsNAEvn7z

[mark challinor @challinor]

Read my latest interview @TheDrum with news media apps pioneer, James Pimentel-Pinto: “(let’s) go back to creating things that amaze, surprise & provoke.
“The future of news isn't just digital, it's human-centered and AI-powered” @NewspaperWorld @INMAorg
https://t.co/1MgqFciaPj

[mark challinor @challinor]

@FirstNewsEditor

[mark challinor @challinor]

The "wild west" of social media algorithms is failing our kids. Nicky Cox, CEO of @ChildrenUnited, tells me for @TheDrum why she’s building a "trusted door" for Gen Alpha (the news industry's future readers)
@NewspaperWorld @INMAorg
https://t.co/Jb1ca1gXnY

[mark challinor @challinor]

News Horizons, interviews for @TheDrum continues today with the global powerhouse that is The New York Times specifically, with Tusar Barik, SeniorVP, NYT Advertising. A must-read: a 2026 blueprint for news media. @NewspaperWorld @INMAorg @newyorktimes
https://t.co/vRKY0yuYWn

[mark challinor @challinor]

Greg Piechota talks with me for my News Horizons column @TheDrum on what news media in 2026 needs to focus on...don't miss it:
@INMAorg @NewspaperWorld @g_piechota
https://t.co/uZuStTjATN

[mark challinor @challinor]

The future belongs to brands that offer “substance and soul” – human-led authority that AI cannot replicate. Read my exclusive interview with Amie Green, CMO at the AJC:
@ajc @NewspaperWorld @INMAorg @hugorojo
https://t.co/XNeqD7oC0j

[mark challinor @challinor]

A.I. is your media company aggressively adapting or will you be algorithmically left behind?
Read more here from @HopeFrank at the Forbes Comminications Council here in my interview with her for @TheDrum
@NewspaperWorld @Forbes @ForbesCMO

https://t.co/lYXm7Ox9ig

[mark challinor @challinor]

Rewiring the news for Gen Z era.
Reach CEO, Piers North (in News Horizons for @TheDrum ) discusses with me the importance of video, premium ad environment, AI-driven optimisation etc.
@ReachPLC @PiersNorth @NewspaperWorld @INMAorg
https://t.co/o8vlTgqImz

[mark challinor @challinor]

Where does print fit in for the future of news media? Read on… ⁦@NewspaperWorld⁩ ⁦@INMAorg⁩ ⁦@khaleejtimes⁩ https://t.co/6A3x2ySDOc

[mark challinor @challinor]

Read my interview with the CEO of Burda Media Poland on the future of media. AI, premium content, less reliance on platforms and much more. @TheDrum @NewspaperWorld @INMAorg @MaciejKlepacki

https://t.co/6ze4pW7MtN

[News Media Association @newsmediaorg]

From News Horizons with @TheDrum: “Advertisers increasingly value premium, high-trust environments... Ads perform 40% better on news sites.”

Why advertisers should be doubling down on news: insights from NMA CEO @OwenMeredithNMA: https://t.co/tCx5hzHbXb

[mark challinor @challinor]

News Horizons my @TheDrum interview column is back with Owen Meredith, CEO of the News Media Association. “The future isn’t just print or digital—it’s creativity, data, and digital innovation”.
@OwenMeredithNMA @INMAorg @NewspaperWorld
https://t.co/HBhVUv6sKh

[mark challinor @challinor]

@HawthornAdv @Independent @dougwills352566

[mark challinor @challinor]

News Horizons, my interview column for @TheDrum continues with Christian Broughton, CEO of The Independent.
Why custom AI / bespoke subscriptions are the future of news, and more.
@NewspaperWorld @INMAorg

https://t.co/X5YFkHX412

[mark challinor @challinor]

News is undergoing a rapid, technology-driven redefinition says, Thomas Jacob, COO, global press association WAN-IFRA: media companies must move past platform dependency, diversify revenue streams, and leverage AI responsibly. @NewspaperWorld
https://t.co/pK5HoAVcEv