Introducing Rox apps.
Build any custom app on top of the customer data you already have in Rox - in minutes.
RevOps + Revenue Builders: the power to build anything is now yours.
Enterprise teams: our FDEs can build any custom app for you, faster than ever.
Shoutout Roxstar FDE Brian Serrata showing how it's done & @taeukkang for the build.
@AnthropicAI and @OpenAI want your product living inside Claude or ChatGPT. @Google wants the model to redraw your UI from scratch.
Both are wrong about who should own the pixels, since it diminishes beautiful product experiences to basic text.
We measured a 3rd option: up to 100x cheaper, and your product stays whole.
→ Introducing Rox Tether: An alternative to MCP Apps, A2UI, and ChatGPT Apps.
TLDR: the product manages its own pixels, and the agent operates it via reference.
The results:
- Up to 100x token reduction
- No new protocol
- No browser API needed
- No cooperation from the chat host
Breakdown below:
Introducing ask-web: Rox’s in-house web search agent.
ask-web sits on the cost-per-accuracy pareto frontier of the hyper-parameter grid when compared to frontier labs and commercial search agent providers.
The agent delivers 91.3% accuracy at 1.03 cents per query on real production prompts.
It has been running in production for more than 6 months with continuous evals.
Inference partners: @togethercompute, @baseten, @modal
Commercial Search vendors benchmarked: @perplexity_ai, @ExaAILabs, @p0.
Frontier Search vendors benchmarked: @OpenAI, @AnthropicAI
Exa, OpenAI and Anthropic excel on accuracy. Parallel and Perplexity are cost-efficient.
Here’s the breakdown:
Introducing Rox Governance, the industry’s first unified governance layer.
2.5 years ago, we bet on two waves: enterprises moving customer data from CRMs into warehouses, and AI transforming every revenue org. Both are in full force.
But access controls stayed behind in the CRM while the data moved. That's kept enterprises stuck at "no" on revenue agents.
Rox Governance fixes that.
One set of rules for every system your team and agents interact with.
Set the rules once. The CRO sees everything, a director sees their team, a rep sees their book.
All systems go → https://t.co/dLiF76h7Jo
Outbound used to be a 6-step, 6-tool process.
Now it's one prompt with unlimited search + CRM sync in the Rox outbound agent.
How it works:
1) Unlimited agentic prospect search that reads every LinkedIn profile to validate matches, going far beyond standard search results.
2) Full CRM sync ensures the agent prospects within existing accounts and net-new contacts.
3) Unique, personalized emails for every matched contact, with no templates or manual research required.
That’s 8 to 12 hours saved per rep per week. One prompt and six steps gone.
OpenAI just launched role-specific plugins in Codex & Rox is built in.
Rox in ChatGPT Codex brings in trusted data on your deals and customer interactions directly where you work.
Just say "use Rox" and go. Huge thanks to @OpenAI, @caromcc_, and the OpenAI for startups team. Great to partner on the launch.
6 months, 25 million revenue agents & 3 trillion tokens later... Rox is now globally available 🌎
Just as coding agents 10x’d engineering, revenue agents 10x customer work.
With Rox, humans are evolving to orchestrators while agents manage the end-to-end customer lifecycle.
Even in Beta, Rox powered Global 2000 leaders in banking, hardware, construction, and sovereign AI, while serving dominant AI winners like @tryramp and @cognition.
Rox delivers ROI in 90 days and is built with the best.
Thank you to @OpenAI, @nvidia, @perplexity_ai, @awscloud, @vercel, @Snowflake, and @stripe for helping us scale.