Charanjit Singh

Startup Guy, Madcap Adventurer and Digital Guru to B2B Marketers in APAC - A Singaporean returned home after a long time. It's good to be home.

[shouko @shoukointech]

Chamath Palihapitiya: Why happy childhoods don't build unicorns.

[Charanjit Singh @charanjit]

How AI is changing both the User Experience and the Agency delivery model for Search - https://t.co/recDzZSZQS #MarketingStrategy #SEO
#GEO

[Karishma Vaswani @KarishmaJourno]

My latest

[Karishma Vaswani @KarishmaJourno]

Join us for this livestream in just over an hour!

[Charanjit Singh @charanjit]

I took @Opinion’s AI-dentity quiz. My AI-dentity is the Accelerationist. What’s yours? https://t.co/Gh4UOug4qb

[Charanjit Singh @charanjit]

Hopefully we will be leaving the issue of AI hallucinations behind soon - https://t.co/qDmhmhLA4H

[Charanjit Singh @charanjit]

Why are SEA marketing budgets burning faster but delivering fewer leads?

They're fighting two wars with one army.

Here's what changes everything: stop thinking "brand OR demand" and start thinking integrated funnel.

https://t.co/crprnzHYg9

#B2BMarketing #DemandGen

[Charanjit Singh @charanjit]

"that capital expenditures for AI have contributed more to the growth of the US economy so far this year than all of consumer spending combined." - https://t.co/0f5p5IaGIL #AI #Economy

[Charanjit Singh @charanjit]

Full breakdown + matrix examples here ⬇️
https://t.co/mhiw0VZCBn
#B2BMarketing #DemandGen #ABM #SEA #MessagePersonalisation

[Charanjit Singh @charanjit]

Your CPL isn’t high because your targeting’s wrong.
It’s high because your copy talks to everyone.
In SEA, buying groups = 6–10 roles. One-size copy means low CTR & wasted spend.

Here’s the fix 👇

(1/6)

[Charanjit Singh @charanjit]

Sounds simple.
Feels like work.
But the teams who get this right?
They turn “cold” clicks into Sales-qualified pipeline — fast. (5/6)

[Charanjit Singh @charanjit]

🚨 SEA B2B marketers are paying 38% more per lead — and still missing pipeline goals.

Here’s why 👇
❌ Over-reliance on one platform
❌ Messaging mismatch
❌ No attribution clarity

That’s why we created the I.M.P.A.C.T.™ Framework — https://t.co/PB0gbICTtp #b2bmarketing

[Charanjit Singh @charanjit]

Good News for those peering into the blackbox of AI model thinking - https://t.co/209NUP1VYq

[Andrej Karpathy @karpathy]

Products with extensive/rich UIs lots of sliders, switches, menus, with no scripting support, and built on opaque, custom, binary formats are ngmi in the era of heavy human+AI collaboration.

If an LLM can't read the underlying representations and manipulate them and all of the related settings via scripting, then it also can't co-pilot your product with existing professionals and it doesn't allow vibe coding for the 100X more aspiring prosumers.

Example high risk (binary objects/artifacts, no text DSL): every Adobe product, DAWs, CAD/3D
Example medium-high risk (already partially text scriptable): Blender, Unity
Example medium-low risk (mostly but not entirely text already, some automation/plugins ecosystem): Excel
Example low risk (already just all text, lucky!): IDEs like VS Code, Figma, Jupyter, Obsidian, ...

AIs will get better and better at human UIUX (Operator and friends), but I suspect the products that attempt to exclusively wait for this future without trying to meet the technology halfway where it is today are not going to have a good time.

[james gibney @jamesgibney]

The White House's latest attack on foreign students at Harvard is a prime example of how the US is squandering its soft-power advantage, writes @KarishmaJourno https://t.co/Scb6eQqmD9