Grateful to @sarafischer and @axios for sharing this data. For our full report on what's really happening with search and AI — including dark social's role in filling the gap — head here: https://t.co/zIGaicFn40
New data suggests small publishers (10k daily pageviews or less) are hit hardest by search traffic declines
—Chatbots only drive 1% of all traffic referrals, so they can't make up the gap
—News sites get most page views from AI platforms, but the lowest engagement
@axios
https://t.co/08gSeDpwgG
D’après de nouvelles données de Chartbeat, ce sont les très petits sites web qui connaîtraient la plus forte chute de trafic en provenance du search https://t.co/AnisS0Hi1t
.@Chartbeat research: News publishers obsess over acquiring traffic, but once that audience is within reach, they need to implement strategies for keeping them engaged: https://t.co/6MzCZ3Sxia
Tendencias del Video Social según Julia Schvartzer de @Chartbeat
“El tráfico en páginas web de América Latina creció un 9% mientras que a nivel global decreció 3%”
“El tiempo de interacción promedio con una página en América Latina es de 23 segundos”
We have data from @Chartbeat that backs up Google, saying traffic from Google to publishers is stable since AI Overviews https://t.co/plMlJZ2Fnf hat tip @glenngabe@pressgazette
.@Chartbeat looks at internal traffic with its latest research: "Don’t treat internal traffic as one big piece; break it down in smaller ones. Are your loyal visitors coming mostly from direct search? Are they sticking around or bouncing?" https://t.co/u1l1sYGt6S
"While engagement is our North Star at Chartbeat, when it comes to returning visitors, pages viewed is the most influential metric." https://t.co/Bar7tDJXhT
My daily journalism essentials: A lil Chartbeat data analysis, some Dunkin coffee (I’m a New Yorker — duh), and some moral support from my favorite newsroom intern/WFH buddy✨
At @NewspaperWorld's World News Congress, we shared key traffic, engagement, and social video insights from Chartbeat and @TubularLabs. Don’t miss our full recap of the data and takeaways here ➡️ https://t.co/7cf3fKJMeM
Chartbeat data shared with Digiday shows referrals from ChatGPT are growing. Across more than 3,700 news and non-news publishers, page views from ChatGPT increased from 363,000 in August 2024 to 3 million in January 2025. In April, that number jumped to 5.3 million page views.
The spread of AI technology is having an increasingly clear impact on publishers’ traffic and their ability to control content scraping. Here are the numbers to know. https://t.co/LCCkuDkpMS
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After years of lamenting about the decimation of Facebook referral traffic, some publishers are starting to see that traffic return this year. https://t.co/krjKCFLCY3
"Chartbeat data also shows that, on average, Threads referral traffic to publishers has doubled in the past six months. But it still makes up less than 1% of referral traffic for publishers in aggregate."
"There’s no one way to conquer social video, but the best way to find the right combination is through experimentation across a wide range of formats and platforms." https://t.co/MKG6Nlyx1S