Claire Shin

art director @ fal
previously at google + 2x4

[Claire Shin @clair_dlne]

@adamho My son

[adam ho @adamho]

we created fal bot with fal agent :) cc: @clair_dlne

[Hyun Jung Lee @HyunjungLee_]

some spatial details from GMC 2026👀

[Claire Shin @clair_dlne]

@fal nice @influencer_seo

[Katie Chiou @katiewav]

just another example in a growing list of how @adamho is quietly putting the together the best art direction team + the best artifacts (ie @clair_dlne + state of gen media report) out into the space - a really stunning model of what becomes possible when you hire a creative person and give them ample resources to let it rock

read more about his practice here <3

https://t.co/Oe51s9QUng

[Claire Shin @clair_dlne]

@katiewav @adamho KATIE!!!!! so kind 😭

[Claire Shin @clair_dlne]

@HyunjungLee_ You did amazing Hyun

[Hyun Jung Lee @HyunjungLee_]

More from fal GenMedia Conference 2026! little details I loved making, from picket signs and badges to T-shirts, with more to come 🌐

This was a huge milestone for me, leading the build-out of the GMC visual identity across collaterals, merch, signage, motion, and spatial design.

So grateful to our fal team and all the collaborators who supported along the way. And a huge thank you to @adamho, who envisioned and shaped this beautiful visual identity with his brilliant generative tool 🫧✨

[adam ho @adamho]

The tote bags at our conference received so much love! We worked so hard on this mini-capsule for GenMedia Conference so thank you all for the kind words. 😵😭

Nearly every element was made and produced from scratch.

- shell fabric: custom dyed nylon fabric in light sage
- cord: custom developed cord 8mm cord
- inside snap
- metal d rings
- fal logo silver carabiners
- heat transfer logo
- double patch pockets
- care labels

Some say they can be turned inside out.

Made at fal design lab / @HyunjungLee_ with so much attention to detail down to the care label designs / thank you to our production partners!

[Claire Shin @clair_dlne]

@HyunjungLee_ GIVE US MOAAAARRRRRRRRR

[tracy ✶ @tttraaacy]

@clair_dlne I love mine

[adam ho @adamho]

fal people 💛

@ GenMedia Conference

[Claire Shin @clair_dlne]

@tttraaacy 🥰🥰🥰🫶🏻🥰🫶🏻🥰

[Claire Shin @clair_dlne]

Super duper fun to work on the backend prompting for our AI photobooth at GMC: computah, do lookmaxxing, aura mogger something something

[Claire Shin @clair_dlne]

@adamho You kinda copied my post…

[adam ho @adamho]

I love that we spent so much time obsessing on the floor decal designs 🫪

@HyunjungLee_ 🎨

[Claire Shin @clair_dlne]

@adamho @HyunjungLee_ QUEEN HYUN

[Claire Shin @clair_dlne]

Midnight testin the night before GMC 😮‍💨

[Claire Shin @clair_dlne]

@influencer_seo Okay slayyyyyyyy Bennett

[Claire Shin @clair_dlne]

@kaleedesign @alsolizzieoh Next weeek!!

[Claire Shin @clair_dlne]

gahh excited to share some beautiful images of the print version of the report that I had the privilege of working on for the last couple months! stay tuned for some even cooler interior photos... all shot by our lovely @alsolizzieoh 🤍 love how the silver foil turned out

[fal @fal]

A first look at the print companion to the State of Generative Media report.