Claire Chen

#Analytics and #technology; Georgetown alum #HoyaSaxa

[Claire Chen @clairechoya]

Consumers are increasingly ‘digitally window shopping’. Knowing when your customers are in browse vs. buy mode is key https://t.co/cYBVEnLUYU #CustomerJourneyAnalytics #DigitalAnalytics #ecommerce #analytics #data

[Claire Chen @clairechoya]

Shoppers returning to their earlier pandemic behaviors in the face of delta, research finds https://t.co/WTUN78u4K6 #DigitalAnalytics #DigitalExperience #CustomerJourney #DigitalMarketing #DataDriven

[Claire Chen @clairechoya]

@Pioneer_KS @ivanbutina @ivanbutina very cool!

[Claire Chen @clairechoya]

Invest in great analysts who have the skills, not just the tools and technology: https://t.co/qFG0hlbjyl #DigitalAnalytics #WebAnalytics #DigitalMarketing #DataDriven

[Merkle @Merkle]

What is zero party #data and what are some examples of how this can be applied to your strategy? Matt Austin shares more:https://t.co/3QYDA8d0ef

[Claire Chen @clairechoya]

Amazon launched DSP API to help brands navigate its ecosystem and close the funnel. #DigitalAdvertising #DigitalMarketing #ecommerce #advertising

https://t.co/9qNq1LKCyi

[Claire Chen @clairechoya]

All browsers on iOS and iPad OS will have ITP switched on by the end of the year, including Google Chrome: https://t.co/cY5jyMb7K3 #data #DataPrivacy #CrossSiteTracking #analytics #DigitalMarketing #DigitalAdvertising #WebAnalytics #WebCookies #CampaignAttribution

[Claire Chen @clairechoya]

Overall US paid search clicks saw 38% YoY growth in Q2 2020, compared to 7.2% in Q1 https://t.co/NY0SWXAw8m #DigitalMarketing #SEM #PaidSearch #display #SocialMedia #DigitalMedia #SEO #optimization

[Claire Chen @clairechoya]

"Only 4% of consumers say they want brands to stop their advertising during this time. 37% say they want advertising to make them feel safe and give them a sense of normality, while 31% want ads to make them feel positive." https://t.co/8dTc69XyQq #DataAnalytics #marketing

[Claire Chen @clairechoya]

In the midst of COVID-19 uncertainty, Merkle is helping clients use data and analytics to inform their recovery strategies. Check out the COVID-19 Market Impact Dashboards that uncover unique insights around the physical and economic health by US county. https://t.co/j8wGe9udZO

[Claire Chen @clairechoya]

Americans’ spending behavior is shifting #marketing #ConsumerBehavior

[The New York Times @nytimes]

The coronavirus outbreak has transformed life in America ��� including the way people spend their money.

These charts show how, in a matter of weeks, pillars of American industry essentially ground to a halt while others boomed. https://t.co/TQmIJ2D3z4

[Claire Chen @clairechoya]

@KathYuann Stop shoving it to my face 🥺

[Simo Ahava @SimoAhava]

My latest article: Collect ISP As A Custom Dimension In @GoogleAnalytics https://t.co/t5SevvTeEI #measure #gtmtips

Should help nicely with the recent deprecation of the Service Provider dimension!

[Claire Chen @clairechoya]

Facebook agrees to pay advertisers $40 million over inflated video stats https://t.co/WilgY9PkXa #DigitalAnalytics #data #SocialMedia #MeasurementStrategy

[Merkle @Merkle]

Be a part of the conversation at our #FinancialServices and #Insurance Exchange, October 22-23 to learn how change and innovation can bring you more customers. Request your #MerkleFSIExcahnge invite here: https://t.co/I7nqFCShD6

[Claire Chen @clairechoya]

Publishers Are Abandoning First-Gen DMPs https://t.co/S6y7iN7sno #DMP #data #analytics

[Claire Chen @clairechoya]

Google closes ‘incognito’ browsing loophole https://t.co/Td1tbOHEuq #data #DigitalMarketing #DigitalAnalytics

[Claire Chen @clairechoya]

Amazon gives you money for your web data https://t.co/j4PmxjFr1M #DigitalAnalytics #DataPrivacy #DataAnalysis

[Claire Chen @clairechoya]

Data and basketball!

[Alok Pattani @AlokPattani]

Amazing #NBAFinals game! Great shot-making by Kawhi, Steph, & Klay down the stretch. Some questionable plays by both teams in final moments, but can't ask for much more back-and-forth excitement than that!

[Claire Chen @clairechoya]

With increasing privacy concerns in the digital world, 72% of Americans have reduced their engagement with online services in the last year. What can marketers do? Join the discussion on 5/21: https://t.co/RNusnoTeMY #DigitalMarketing #BigData #DigitalAnalytics