B2B CMO for Hire for geeks, scientists and engineers who want faster business growth. Author, the B2B Marketing Traction blog. Lifetime learner, adventurer.
Watched @monachalabi keynote at #mpb2b take the numb out of numbers. So important with all the mind-numbing #b2bmarketing#data. Highly recommend. Watch her TED Talk, follow on Instagram.
Looking forward to joining #IMC SoCal, Scenario Planning for Consultants in Uncertain Times at 8 AM PDT. #Consultants can learn how to better plan their business in tough time and add more value to clients. https://t.co/BIV6PY1lCk
Online with IMC Chicagoland program New Approaches to #Marketing in 2022. Vivek Singhal CMC said, "We are not #consultants, we are resultants!" Love that! Follow IMC Chicagoland events here - https://t.co/74cR4jlALA
Listening to Kevin Hamilton from Toast Inc. @ToastTab describe what it was like having just raised investor money for their restaurant industry POS product - empathy for customers and focus on what they needed when Covid hit! Yikes. #MPB2B
Big fan of the bitesized sessions at #mpb2b. Even if I get a little distracted, I only miss a few minutes before I'm reminded to jump to the next session.
Quote mentioned by @jonmiller presenting what's next in #marketingautomation - David Ogilvy, 'Don't count the people you reach; reach the people that count.' #MPb2b
Thanks @Robert_Rose @TCAdvisory for your presentation on rebooting content marketing measurement. 'Assets coming out of your [marketing] assets?' - LOL! #MPB2B
Tip from @aprildunford for effecting ##change in #marketing: plant the seed with sales, marketing, product and then go to leadership, 'I'm not saying x is bad, but maybe we should look at this....' Great!