Dan Hurley on the two personas every head coach must master:
The Jockey 🏇, and the Corner Man. 🥊
In practice — you are the jockey. You push. You challenge. You demand more than they think they have. You stretch them past comfort so execution becomes inevitable.
On game night — you become the corner man. You steady. You simplify. You remind them who they are. Confidence replaces correction.
Preparation is where you build them.
Performance is where you believe in them.
Two coaches.
Two completely different styles.
One championship stage.
Dan Hurley and Dusty May couldn’t appear more different.
Hurley is loud, fiery, and unapologetically intense. He coaches with passion on full display—every possession, every call, every moment.
May is calm, measured, and composed. He leads with poise—steady, deliberate, and rarely rattled.
One is expressive and animated.
The other is reserved and calculated.
And yet… both are elite.
Both are brilliant tacticians.
Both are masterful recruiters.
Both have built championship cultures.
And most importantly—both LOVE their players… and their players love them right back.
That’s the lesson.
There is no ONE way to lead.
Not in basketball.
Not in business.
Not in life.
Leadership isn’t about copying someone else’s style. It’s about owning your style.
Your personality.
Your strengths.
Your voice.
Because authenticity builds trust.
And trust builds teams that win.
Don’t try to lead like Hurley.
Don’t try to lead like May.
Lead like you.
Coach Cal’s right — administration matters. But at the high school level, it takes more than that.
You need administration that believes in you, coaches/players that are all in, parents that get involved in program, and a community that doesn’t just cheer on Friday nights… but financially supports the program too.
Great high school programs aren’t built by one person. They’re built when everybody is invested — with their time, their trust, and their resources.
If everybody isn’t rowing the boat in the same direction, don’t complain when the whole thing ends up spinning in circles.
Molly Miller shares a simple tool that on how she builds culture and it starts with a sticky note.
"You cannot cut corners. We did not take any shortcuts in our culture. We have culture checks daily."
But here's the genius part - how she does it without stopping practice:
"This was a 2:00 AM idea. You know those sticky notes?"
"During practice, if I don't want to interrupt the flow but I want them to check their culture real quick - like body language, for example. Let's say someone turned it over and they slump their shoulders and don't get back on defense."
"I'll have my manager write on a sticky note, 'Poor body language,' and she just slaps it on the scorer's table."
"At the end, we'll go look at our stickies and see how we need to get better."
No stopping or long lectures. Just immediate, non-judgmental feedback.
"It's very direct and it's non-judgmental feedback, and it's immediate."
"If someone has poor body language, I'll just be like, 'Sticky, poor body language.' We don't have to stop the drill and belabor the point. It's a, 'Oh, I better fix my body language.' And then it's a note - it's for everyone to see."
"If you wanna change behavior, use stickies."
Culture isn't built in meetings. It's built in moments.
Daily checks. Immediate feedback. No shortcuts.
(🎥 @Bickley_Marotta | @MollyMiller33)
@statechampsmich Say good bye to the small rural schools athletic programs. This is a terrible idea in my opinion, and sours what little good was left about amateur sports.
On losing teams, players talk about what should happen.
On average teams, coaches have to reinforce the standard.
On elite teams, players own the standard—effort, attitude, details.
When the team is player-led, the process becomes the culture.
And the culture wins.
🎥@tbhorka
@gmannVOLS I completely agree with this philosophy even at the high school level. Kids and coaches need rest as much as they need time at home. This helps players and coaches mentality and is foundational in building a positive culture! Don’t waste peoples time!!
Ferris State HC Tony Annese - What Team Members Want
1. A Loving Relationship With the Head Football Coach
2. A Loving Relationship With the Assistant Coaches
3. A Family Atmosphere Within the Football Program
4. Direction and Guidance On and Off the Field
5. Transformation in all Aspects of Life
6. An Experience That Has a Bigger Purpose
7. A Structured Program With Clear Expectations
8. A High Bar for Success - WIN NOW!
9. A Plan to "Gain an Edge"
10. Organization and Discipline
Brad Stevens was asked, "What advice do you have for young leaders?"
He didn't hesitate.
He gave 3 things every leader must master.
Here’s what he said - and why it matters:🧵