ColdEmailCats

Sharing cold emails replies from soyboy business owners (🐈) DM Me angry replies to get them featured.

[ColdEmailCats @coldemailcats]

@CyrusShepard @ahrefs How does ahrefs know what's ai and what's not. No ai detection tool is accurate

[ColdEmailCats @coldemailcats]

@RickyDPR No not yet

[Ricky Davies @RickyDPR]

Local business owners, one of the biggest benefits of SEO isn't getting more leads.

It's getting BETTER leads.

Think about the difference:

Someone sees your Facebook ad while doom scrolling.

Vs.

Someone who goes to Google and searches:

"Emergency plumber near me"

"Kitchen remodeler in Austin"

"Carpet cleaner near me"

That second person already knows what they want. You haven't interrupted them from watching cat videos, or funny fails.

They're actively looking for someone to pay to carry out a service they need.

You don't have to convince them they need your service, they are already looking for it.

You just need to convince them to choose you instead of a competitor.

So if your tired of running ads and attracting tire kickers. It's probably time you started investing in local SEO.

[ColdEmailCats @coldemailcats]

@RickyDPR Wouldn't have expected this. That's good to know. Thanks

[Ricky Davies @RickyDPR]

Local business owners, if you're in rural America, SEO should be your most important marketing channel.

In a lot of small towns, the competition is almost nonexistent, so dominating the local area can be easy when you know how.

All you need to do is get your Google Business Profile properly set up with the right category, services, business description, photos, social media accounts and products listed.

Then the most important part:

Get your first 10 reviews, get these from existing clients, past clients, friends and family. You need to get these reviews asap.

Next build a decent website. This needs to target your main service and where you do it.

You need a pages for all of your secondary services. And you need pages for the areas you service.

Don't stick them all on one page.

Do all of this and you will be sitting in the top 3 before most of your competitors even realise what you're doing.

In a small town you can rank top 3 or even number 1 in 30 days by doing this.

The best part is that the business that's been number one in town for the last 30 years won't know what hit them.

[Ricky Davies @RickyDPR]

One page we built for a client has generated over $20,000 in booked jobs.

And the best part it wasn't anything clever.

Their website was already ranking for their main service, but that was pretty much it.

This means they were limiting their business by only coming up for one keyword term rather than the multiple they could show for.

And they offered plenty of other services, but the problem was they didn't have any dedicated pages for them.

So when someone searched:

[Secondary service] near me
Or secondary service + city

They were nowhere to be found. So effectively they weren't competing with other businesses in the area because they were invisible.

Because of their lack of visibility their competitors were getting those customers instead.

Our fix was simple, we mapped out every service and location they actually needed, built fewer than 20 new pages, internally linked them properly and let Google do its thing.

Since then, one of those pages alone has generated more than $20,000 in booked work. one page!

That single page has covered our fee multiple times over.

And there are still all the other pages generating leads too.

This is why I keep telling local business owners:

Stop expecting your homepage to rank for everything you sell because it can't.

Build dedicated service and location pages that can rank when customers are actually searching for them and you will book more jobs.

If you need help with this, book a call with me today.

[ColdEmailCats @coldemailcats]

@RickyDPR Makes sense. You don't want to go up against giants when your first starting out

[ColdEmailCats @coldemailcats]

@RickyDPR Should I optimise the anchor text? Like how do i do it

[ColdEmailCats @coldemailcats]

@RickyDPR People are nuts

[ColdEmailCats @coldemailcats]

@RickyDPR Probs drop legit websites again and make Reddit show more lol

[Ricky Davies @RickyDPR]

I've worked in SEO for a very long time.

When ever something works really well and it manipulates rankings , Google will eventually nerf it.

I remember seos abusing the website ezine articles because they ranked so well.

Then in was web 2.0

Then it was pure spam links like blog comments, forums etc.

The list goes on.

Ai content will 100% get websites nuked. But keep listening to the ai experts who have been around a few months.

Smh.

[Ricky Davies @RickyDPR]

Local business owners if you want to see if there is demand for your services before you spend thousands on equipment, here is a simple way to check.

1) Go to Google Keyword planner and run an ad for your services. It doesn't have to be expensive set it at a dollar a day. Pick some keywords that will get some clicks, we don't need them to convert at this point.

2) Leave this run for 3 days.

3) Now you have run an ad that has spent some budget, the google keyword planner opens up to you and shows you the data google has rather than estimates. Now instead of seeing that "Carpet cleaner in Boca Raton" gets 100-1000 searches you can now see that it gets 750 searches a month.

From here you can select the area you operate in, choose the keywords people would use to search for your service and see if there is enough demand. Don't just use one keyword either, tally multiple of them:

- Carpet cleaner near me
- carpet cleaning company
- residential carpet cleaning company
- commercial carpet cleaning company

if I can find 500–1,000+ searches a month from people actively looking to hire that service in the area, that’s when I start paying attention.

You also need to take into consideration job value.

A market with 250 searches a month for a $10,000 service can be far more valuable than one with 2,000 searches for a $100 service.

You can even calculate potential market value using these numbers:

750 searches/month × £/$1,000 average job = £/$750,000 of monthly demand being searched for on that one keyword alone. Obviously you won't capture all of these jobs, but it can be useful to know whether your service is needed or not.

[Ricky Davies @RickyDPR]

I see SEO's share all the time, "Oh you can only build 8 links a month or Google will notice..." or "You cant build backlinks too quickly or Google will punish you."

Yes, if you build bad backlinks then there is a good chance that your website gets clapped regardless of how many you build a month.

Build good links and google doesn't care. That's the point, they want to see your website being vouched for by top publications. If 300 top publications mention and link to your website in a month why would Google punish you?

They wont.

It's the opposite.

We regulary build Digital PR campaigns that get our clients 100's of links in a month, one of our clients campaigns earned them over 300 backlinks from sources like CNN, FT, Business Insider and many more. Did they get punished?

No they went straight to number 1 for the keyword they had been trying to rank for for months.

If you are working with an SEO agency that's cautious with how many links a month they are building, ask them why, then ask yourself what types of backlinks are you getting if your agency is scared.

[ColdEmailCats @coldemailcats]

@RickyDPR Good tip this never thought about it

[ColdEmailCats @coldemailcats]

@RickyDPR Ai websites all look the same too

[Ricky Davies @RickyDPR]

"We make websites with AI"

Yes I know, I can tell.

Whether your selling products with your ecommerce store, or running a local business, cheapening out on your website is something I never understand.

I get hate all the time from calling it out, but I don't care. I audit 100's of websites a week and I can tell when someone as used AI to make a website. It may look ok, but underneath that's where the problems are apparent.

A website is one of the best ways to constantly market your business, treat it like one.

[Ricky Davies @RickyDPR]

SEO is an investment, if you can only run it when your having a good week or month then it isn't the right marketing channel for your business right now.

SEO in my opinion is one of the best ways to book more jobs for your business, but it isn't the channel if you need leads today or tomorrow.

We never work with clients if we think that they aren't in it for the long haul, because pausing at month 3 is worse than not starting at all.

[Ricky Davies @RickyDPR]

Local business owners, stop racing your competitors to the bottom with your prices.

If the only way you’re winning jobs is by being the cheapest, there’s a good chance you’re getting customers from the wrong places.

(If you want to increase your margins save this)

A lot of businesses pay to be listed on directories and lead generation websites and while you can land work this way a lot of the time you are sharing the same lead with 10 other businesses.

It often goes like this:

Someone searches for a service.

They fill in a form.

Then that same lead gets sent to you AND several of your competitors.

Now you’re all chasing the exact same customer.

And you know what happens next.

Everyone starts undercutting each other.

$2,000 becomes $1,800.

$1,800 becomes $1,500.

Before you know it, you’ve won the job but destroyed your margin and it isn't really a job you want to be taking on. But you need the money and need to keep your crews busy.

But it doesn't have to be that way and you can stop competing on price and winning more of the jobs you actually want.

You don’t need more shared leads.

You need more customers finding YOU.

This is where Local SEO comes in.

When someone searches:

Bathroom remodeler near me

AC repair in Tampa

Junk removal in Dallas

You want your business showing up in Google.

Your Google Business Profile.

Your website.

Your service pages.

Your location pages.

Instead of competing against five businesses for the same lead, you’re getting in front of someone while they’re actively looking for the exact service you sell.

And if your website and Google profile do their job, they contact YOU directly.

No middleman.

No shared lead.

No paying every time someone fills in a form.

And most importantly:

You don’t have to win the job by being the cheapest.

Build your Local SEO properly and start competing on reputation, trust and the quality of your business. All of the things you should be competing on, not who is the cheapest.

If you want to start winning business without being the cheapest, get in touch today and we can help you book more of the jobs you want.

[ColdEmailCats @coldemailcats]

@RickyDPR Shared leads are the worst. Everyone is fighting over scraps.