colin deguevara

media buyer & profit operator
building 7–8 figure ecom brands
ig: @colindege

[colin deguevara @colindege]

a little over a year ago, we took over a dtc fashion brand.

the biggest change we made wasn’t some new meta “hack.”

it was not letting ads manager make business decisions for us.

[colin deguevara @colindege]

hiring creative strategist

[colin deguevara @colindege]

hiring a static/video beast 500-1000 creatives per month

[colin deguevara @colindege]

@lukebelmar I thought the script had Portugal winning 🤣

[colin deguevara @colindege]

weekends are for bid caps

[colin deguevara @colindege]

@ue_elijah I have worked with 3 ai companies. dm brotha

[colin deguevara @colindege]

the attribution changes made the same point again.

if the platform can change how it classifies attribution, you probably shouldn’t make every scaling decision from one dashboard.

roas tells you what meta thinks happened.

profit tracking gets you closer.

7/7

[colin deguevara @colindege]

a little over a year ago, we took over a dtc fashion brand.

the biggest change we made wasn’t some new meta “hack.”

it was not letting ads manager make business decisions for us.

[colin deguevara @colindege]

and with andromeda changing how meta looks at creative and campaign structure, this matters even more.

cleaner structures.

better creative concepts.

geo-level performance.

less emotional decisions off one roas column.

6/

[colin deguevara @colindege]

ecom brand owners

we are auditing your meta ad account for free

check out our website :)

https://t.co/6LeeDAkdP9

dm/comment if interested

[colin deguevara @colindege]

@clayyroy Also a very solid incrementality test.

[colin deguevara @colindege]

@mathewsjoseph Dm me. We build custom profit tracking systems that pull data from every channel via api to pull blended metrics that actually drive growth 💪🏻

[colin deguevara @colindege]

@markbuildsbrand separate adsets for winners, separated by concept

[colin deguevara @colindege]

@EcomKostnchko_ sunday funday bro

[colin deguevara @colindege]

ecom brand owners, what is your biggest bottleneck?

[colin deguevara @colindege]

@lachlanalextodd ask them their top 3 metrics they track

[colin deguevara @colindege]

@dylanwmarley check DM’s