Colleen Barry

marketing @ketch_digital / occasional world traveller, frequent home cook, & self-improvement obsessed / tweets about marketing / IG: @colleen25

[Roshan Patel @roshanpateI]

Guys really decided "marketing" was too feminine so renamed it "growth" and got away with it

[Ketch @Ketch_Digital]

2022, a busy year in #dataprivacy? To say the least 🙃 Join @sheridanrice & @colleenkbarry next Thurs for a 30min webinar on the biggest trends that came out of this year to shape your 2023 planning.

Register here to join us: https://t.co/bygmlyvRlK

[Brittany Cabriales @brit_cab]

As a social media manager, your time is typically split up as:

50% copywriting
50% strategy
50% social listening
50% community management
50% publishing
50% graphic design
50% data & reporting
50% new platform exploration
50% trend research
50% video editing
50% everything else

[Colleen Barry @colleenkbarry]

One minute I'm prepping to moderate a panel of CxOs, the next I'm searching for the best inflatable pool floats in our brand colors. start-up marketing in a nutshell

[Colleen Barry @colleenkbarry]

@jsstansel Forgetting that I have the meeting 🤦‍♀️🤦‍♀️

[Colleen Barry @colleenkbarry]

👏👏👏

[Jenny Li Fowler @TheJennyLi]

No, I can’t just “post something real quick.”

In social media the writing matters, the image matters, the details matter.

[The CMO Club @TheCMOclub]

74% of people highly value data privacy.

@fredostanichev, @kemalbok, @colleenkbarry talk building trust & driving growth in a new era of #dataprivacy in the #CMOclub Lounge at #Brandweek.

[Colleen Barry @colleenkbarry]

@ShiraOvide Wow, congrats Shira! Excited to hear what you’re up to next!

[Colleen Barry @colleenkbarry]

“The reason longform content works, is because stories work.”

@dharmesh on longform social content 💡 so true! #INBOUND22

[Colleen Barry @colleenkbarry]

“Businesses built on platforms will come and go. Business built on principles are built to last.”

“If you want to become the trusted voice in your space: you must be willing to say, show, and do in your space what others are not willing to do.”

@TheSalesLion #INBOUND22

[Colleen Barry @colleenkbarry]

Key takeaways from the “Branded Podcasts” session:

- If you don’t know your “why,” don’t bother. 🙅‍♀️
- Remember the key function should be building a community. ❤️
- Don’t make it a commercial for your brand. Focus on making it your listener’s favorite podcast. 🤩

#INBOUND22

[Colleen Barry @colleenkbarry]

Thank you @HugleyA for the fantastic consumer insights session, really interesting content:

- Love emphasis on reaching people not ready to buy! So critical
- Insightful stats on CEPs (category entry points)
- Generational differences in content preferences 💡

#INBOUND22

[Colleen Barry @colleenkbarry]

“The #1 paint point of businesses today: disconnected systems and data. Teams are struggling with productivity, inefficiency, analysis… spending too much time cleaning and connecting data, and not enough time on customers.”

💯 no surprises here

- @yaminirangan #INBOUND22

[Colleen Barry @colleenkbarry]

Thrilled to be back at #INBOUND22! 🎉 And even more thrilled to see the sky clearing up after yesterday’s rainy travel day 🤗

[Colleen Barry @colleenkbarry]

@MrLoganThompson Not weird at all. It’s an all-consuming role and it’s challenging to keep up a personal presence at the same time. Totally get the instinct here but it’s hard to understand unless you’ve lived it! I used to have the same opinion.

[DystopicHippy @DystopicHippy]

can we revive blog content that's just for the joy of sharing experiences, storytelling, deep learning, human to human connection / conversation delivered through the written medium ... & not just seo marketing business habit best book be the goat all star listicles.
plz? 🥹💜

[Jack Appleby @jappleby]

The job: Social Media Manager
The responsibilities:

[Marc Thomas @iammarcthomas]

What marketers say: 'Let's test it'

What marketers mean: 'I think your idea is dumb. But if I say this you'll stop pestering me'

[Colleen Barry @colleenkbarry]

These aren’t mutually exclusive though. People can care about data privacy, while also understanding the “value exchange” of data for enhanced exp/discounts/more. What matters is the brand’s ability to collect data responsibly. Transparency, retention, etc.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Y'all are gonna come at me for this, but...

IMO, most folks don't care about most online privacy issues. They'd happily trade TONS of personal data for slight discounts, or slightly better experiences.

[Jessica Malnik @jessicamalnik]

A trend that I'm noticing in marketing.

Everyone wants to be a strategist.

A lot fewer people want to execute and do the work.

There is a lot of money to be made for strategists who are also willing to do the work.