Collin Stewart

entrepreneur. currently building Predictable Revenue.

past:
voltagcrm (pivoted into (found pain, failed to execute)

[Adem Manderovic @manderovic]

One of the most important things happening in modern GTM right now is not actually AI.
It is the rediscovery of account intelligence.

What Collin Stewart @CollinYVR is describing here is far bigger than most people realize.

sure to those that have become addicted to build and buy the shiny tools instead of doing the work, it sounds like a cheat code...but what he is really saying is reasserting what has been lost to the market.

The sheer importance of market intelligence.
For those that have been in the seat long enough remember the good old days of PitchBook, Crunchbase expensive research firms
OR
calling back to multiple departments, with different names to gather as much information as possible to map your market approach.

The future GTM organization will not merely store contacts.
It will catalogue markets dynamically.
That distinction is enormous.

Most CRMs today are still being used like digital spreadsheets.
Name.
Company.
Stage.
Next step.
Close date.

But elite revenue systems are evolving into something completely different

Commercial memory systems.
Systems that understand:

market timing
capital flows
buyer maturity
operational readiness
product evolution
hiring intent
funding stages
ecosystem relationships
expansion probability
category movement

This is exactly what Closed Circuit Selling™ (CCS™) has been architecting toward for years.

Because CCS™ fundamentally understands that revenue is not created by isolated sales conversations.

Revenue is created through accumulated market intelligence over time.

And this is where most organizations still think far too narrowly.

When Collin maps:
VC firms
portfolio companies
investment stages
lead vs follow behavior
ecosystem patterns
…he is not simply building lists.

He is building contextual account intelligence.

better timing awareness
better segmentation
better relationship sequencing
better strategic positioning
better future state prediction

He is increasing commercial coherence.
This is why AI is going to massively reshape GTM.

Not because AI replaces sellers.
But because AI dramatically lowers the cost of cataloguing reality.

And once reality becomes easier to catalogue:
timing improves
personalization improves
category understanding improves
market conditioning improves
strategic relevance improves
The companies that win in the next decade will not be the companies with the most outbound volume.

They will be the companies with the deepest market memory.

That is the shift.

And this is where Closed Circuit Selling™ becomes category-defining.
Because CCS™ was never fundamentally about

SDR tactics
outbound scripts
meeting volume
pipeline activity
It was about building synchronized commercial intelligence systems capable of understanding:

who to speak to
when to speak to them
why timing matters
what conditions change buying behavior
and how trust compounds longitudinally

We had Collin Stewart on the The B2B Playbook Check out his book The Terrifying Art of Finding Customers

[Collin Stewart @CollinYVR]

@nibzard @PMinervini @mitsuhiko @badlogicgames @steeldotdev I've been happy with https://t.co/uic4OjvHmp. Also, I tend to use 4.1-mini for my agent research (via https://t.co/gjrOmqSaJd so YMMV)

[Collin Stewart @CollinYVR]

@arvidkahl Thanks Arvid, this is awesome, btw:

/plugin install claude-warden@claude-warden
⎿ Plugin "claude-warden" not found in any marketplace

I see two github projects named claude-warden, which one are you referring to?

[Collin Stewart @CollinYVR]

@heyrimsha Love this. Turned it into a Claude Code Skill with @ExaAILabs

https://t.co/WI3iuwN9Xd

[Adem Manderovic @manderovic]

I didn’t grow my LinkedIn following by posting hot takes or selling frameworks.

I grew it by doing book reviews.

I broke down the ideas that actually shaped modern B2B sales — in plain English — and let the thinking travel.

If you’re serious about learning how customers are really found (not just how deals are ‘closed’), you should read The Terrifying Art of Finding Customers by Collin Stewart, the CEO of Predictable Revenue.

#sales #SalesTips
#PredictableRevenue
#ClosedCircuitSelling
#RevenueAlignmentArchitecture™

[Lightfield @lightfld]

Our first Lightfield event of the year brought together founders, GTM leaders, and builders for a masterclass with @CollinYVR the hardest part of early stage growth: finding your first customers.

Packed room. Great energy. Even better conversations after.

We're just getting started.

[Collin Stewart @CollinYVR]

@iamsomewalrus Out of curiosity, how did you hear about the book?

[Collin Stewart @CollinYVR]

@iamsomewalrus Thanks Joe! I appreciate the heads up.

I'll follow up with Steven.

In the meantime, you can check out some of his blog posts here: https://t.co/SLvCamlMsy

[Lightfield @lightfld]

Next up in our event series: a founding sales masterclass with @CollinYVR, author of Predictable Revenue on 1/15. Register to join here: https://t.co/lHkv1ojSA1

[Collin Cadmus @collincadmus]

Building a Sales Development team is a 2+ year journey MINIMUM.

Far too often the first leader does all the work, gets fired, and the second leader looks like a hero reaping all the results. Patience is a virtue.

Super deep dive with @CollinYVR, CEO at @PredRev on what's changing in B2B outbound sales and how to build a Sales Development team in 2025.

Full conversation: https://t.co/WV8yWLer4h

[Matt Harris @iam_mattharris]

BTW - my go-to sales podcasts:

- The Sales Gravey Podcast by @SalesGravy
- The Predictable Revenue Podcast by @CollinYVR
- 30 Minutes to Presidents Club by @armandfarrokh and @NickCeg

Welcome.

[Collin Stewart @CollinYVR]

@TheSalesHunter Thanks for coming on Mark!

[Mark Hunter @TheSalesHunter]

By deeply understanding the prospect’s business, identifying key challenges, and proposing tailored solutions, sales professionals can boost engagement and conversion rates. Thanks for having me, @CollinYVR!

[Collin Stewart @CollinYVR]

@zealcaiden @thinking_slow @jumio @PredRev Thanks Zeal.

We're doing some interesting stuff merging content engagement and outbound. I shared my side in a webinar with @randfish last week. It's on our YouTube channel.

[StartUp Health @startuphealth]

Funnels, hiring, CRMs – in this #podcast we get into the nitty gritty of how to build a successful sales strategy so that you have the $ you need to sustain a long-term #healthmoonshot mission. @CollinYVR, @PredRev, shares wisdom w/ @jameyedwards.
🎙️ ➡️ https://t.co/AbJYnksFUw

[Collin Stewart @CollinYVR]

This is gonna be a great event. @socoselling gonna be there?

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

1,000 folks who LOVE SaaStr -- coming together in Singapore on Feb 22-23!

And the best VCs, from Sequoia to Bessemer to Lightspeed to B Capital and so much more!

The first EVER https://t.co/9FdMmq5JsM!

[Collin Stewart @CollinYVR]

Hopefully CACs will fall as a result:

2016 $0.92 buys $1 in ARR
2020 $1.67 buys $1 in ARR

Source:
https://t.co/myRD1e7XhI

[Tomasz Tunguz @ttunguz]

When capital is scarce, it’s rationed.

In the 2010s, US venture capital grew 40x in 10 years. More capital meant the constraints of yester-decade no longer applied. Founders declared a maximum acceptable dilution instead.

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

If you're not working harder in sales now than you did at the start of the year,

You're doing it wrong