Column Five

Column Five is a B2B marketing agency that specializes in brand and content marketing for SaaS companies.

[Column Five @columnfive]

24 HOURS LEFT!

Want to make your brand visible in LLMs? Sign up for our "Answer Engine Optimization: Navigating AI Search" webinar ASAP.

DATE: Wed 12/10
TIME: 9 AM PST / 12 PM EST
SIGN UP: https://t.co/Fuxda1q5St

[Column Five @columnfive]

PSST! There's one week left to sign up for our "Answer Engine Optimization: Navigating AI Search" webinar.

Want to make your brand visible in LLMs? This is the crash course you've been waiting for.

DATE: Wed 12/10
TIME: 9 AM PST / 12 PM EST
SIGN UP: https://t.co/Fuxda1q5St

[Column Five @columnfive]

Big news! We're hosting the "Answer Engine Optimization: Navigating AI Search" webinar to help you increase your brand visibility.

✓ Understand AEO vs. SEO
✓ Learn how LLMs work
✓ Get tactics to increase and measure visibility

Save your spot now! https://t.co/uEvzNBrXcT

[Column Five @columnfive]

Only 24 hours left to sign up for our data storytelling webinar!

DETAILS
Wednesday, February 5, 2025
11 AM PST / 2 PM EST
Hosted by Ross Crooks (C5 cofounder)

Grab your spot >>> https://t.co/uZl7qykI4z

[Column Five @columnfive]

Have you signed up for our data storytelling webinar yet? Find out how to transform your marketing content with the power of data.

DETAILS
Wednesday, February 5, 2025
11 AM PST / 2 PM EST
Hosted by Ross Crooks (C5 cofounder)

Save your spot >>> https://t.co/uZl7qykI4z

[Column Five @columnfive]

Big news! We're hosting a fresh webinar to help you level-up your brand marketing with the power of data storytelling.

DATE: Wednesday, February 5, 2025
TIME: 11 AM PST / 2 PM EST
HOST: Ross Crooks (C5 cofounder)

Save your spot now >>> https://t.co/uZl7qykI4z

[Column Five @columnfive]

How did we transform @Dropbox's employer brand and score a 7% increase in brand perception in the process?
With a successful go-to-market recruiting strategy that reached millions.

Find out what we did, and why it worked >>> https://t.co/GIR0Mr124D

[Column Five @columnfive]

How do you market your AI product without AI washing your brand?

1) Be honest about how AI fits into your product.

2) Prioritize ethical AI usage/highlight the safeguards you’ve put in place.

3) Keep the focus on how you help human lives.

More tips >>> https://t.co/0R0SVuiKwb

[Column Five @columnfive]

Proud to say our doc series for the Mozilla Internet Ecosystem (MIECO) program has scored two Collision Awards:

🥇Gold for Campaign: Science & Technology
🥈Silver for Campaign: Non-Profit

Shoutout to Mozilla, Good Secrets, and the C5 team! Watch it now: https://t.co/99VkEsYtuv

[Bob Galmarini @bgalmar]

Thank you to @joshritchie and the @columnfive folks at Best Story Wins. Had a blast chatting with y'all. Check out my Best Story Wins episode. - Spotify: https://t.co/2pVqsoCtXQ

[Column Five @columnfive]

This week on the Best Story Wins pod, we're chatting with @JasonMillerCA of @tyk_io about his journey from music to B2B marketing. Hear about his approach to tackling tough problems, scaling up, fine-tuning the technical side of B2B, and more: https://t.co/q5oqO3K3mL

[Mads @madsmccaus]

There's SO MANY great podcasts for creatives currently out there:

The @creativeboom podcast by @katylcowan
REWORK by @37signals
The Lonely Office by @Glassdoor
@joindiveclub by @ridd_design
@motionhatch by @HayleyAkins
The Creative Brief by @brianathey
Best Story Wins by @columnfive/@joshritchie

Which ones did I forget? I'm sure there's more out there.

Also – How do you get through them all on a week-by-week basis? Information overload is definitely imminent.

[Milad @miladdesignco]

📙 Brand Dictionary - Day 56

• BRAND STRATEGY
A brand strategy is a long-term plan to achieve a series of long-term goals in alignment with a business strategy that ultimately results in the identification and preference of your brand by consumers.

[Column Five @columnfive]

When UCLA’s Rothman Family Institute for Food Studies asked us to create a brand to launch the Institute, we whipped up a story to celebrate community built around the table.

Find out how we did it >>> https://t.co/FygtYygWBq

[Column Five @columnfive]

How do you increase site traffic 183%? With a smart SEO strategy that pushes you to page 1.

Find out how we helped Blend kickstart their content efforts, reach the right audience, and increase site traffic, visibility, and more. >>> https://t.co/7DWEYsAdzT

[Column Five @columnfive]

How do you separate your founder's brand from your company's brand? That was the challenge IWT posed when they asked us to help clarify their brand story and identity. Find out how we helped build a flexible identity to make a splash in the market: https://t.co/Xb7TbtgQ5c

[Column Five @columnfive]

How did we help Instacart build critical B2B revenue streams? With over 200 projects fueled by a cohesive strategy. Find out how we helped them successfully grow their brand: https://t.co/Vhav5yyX3D

[Column Five @columnfive]

👀 Peep @Roblox's slick Robox for Brands site to find out how you can position your brand as an industry leader.

[Roblox @Roblox]

Brands, artists, and talent are building engaged communities on Roblox in entirely new ways. Learn more about how your brand can come to life on Roblox: https://t.co/ZhD5JKD2PF

[Column Five @columnfive]

*New Case Study Alert*

Find out how we helped the Mozilla Foundation create a cinematic explainer video campaign to share their important mission and connect with a like-minded audience: https://t.co/Yr6JNJvpZq

[Column Five @columnfive]

How did we get 275,000 eyeballs on Dropbox's video campaign to recruit engineers? By inspiring them to join a big adventure. Find out more about how we brought the talent brand story to life: https://t.co/htOm5I8auF