George Brooks

Product Agency guy @Cremalab. Podcasting on Prople of Product (PoP). Curious George fits pretty well.

[George Brooks @conceptsguy]

@danmall Roundtable

[George Brooks @conceptsguy]

He is Risen, y’all. And nothing has been the same since.

[George Brooks @conceptsguy]

@ImBlake I know that space!! Messenger is going to make some money off you!

[George Brooks @conceptsguy]

@hemeon I watched this with my wife. Amazing!!

[George Brooks @conceptsguy]

@bentenwoodring Replace yourself! Well done!

[George Brooks @conceptsguy]

@Rivian Every day. I’m thinking more and more about switch from R1S to R2. Only thing I’ll miss I think is the power lift gates. I know. I know.

[George Brooks @conceptsguy]

@solarise_webdev Ok. That is neat.

[George Brooks @conceptsguy]

@hemeon @hunterhammonds I just shared this. So good!! And no Figma. Nuts.

[George Brooks @conceptsguy]

@bgkittrell Honestly exactly what I’ve been thinking

[George Brooks @conceptsguy]

@naval Pumped to get my copy.

[George Brooks @conceptsguy]

@thehilker I love this.

[George Brooks @conceptsguy]

Anyone have a copy of dreamweaver? I kinda want to go back to table-based html. I loved making the perfect rounded corner jpg that matches the background and the box. So satisfying. Have you guys hear of this tech? Not sure AI can do it.

[George Brooks @conceptsguy]

@ImBlake Word.

[George Brooks @conceptsguy]

@dickiebush To rest and recover for a strong week? Or to plan for the week because you Sabbath Saturday? Otherwise. You’re fried and frustrated that you’re working harder than your team. Who took the weekend off.

[George Brooks @conceptsguy]

@ChadMoran Jealous

[George Brooks @conceptsguy]

@ImBlake You have to get weird with food to make it stand out. Otherwise. Just make the service and vibes good enough I don’t forget.

[Aakash Gupta @aakashgupta]

$33.1M opening day with zero green screens. Read that again.

Project Hail Mary cost $200 million to make. Lord and Miller built the entire Hail Mary spacecraft as a practical set. Thousands of physical buttons, hundreds of real screens, a hatch modeled after ISS designs. The alien, Rocky, is a full animatronic puppet designed by Neal Scanlan, the creature shop legend behind the best Star Wars practical work. Ryan Gosling acted against a real puppet in every single scene.

The movie has 2,018 VFX shots. That sounds like a lot until you compare it to Avatar: Fire and Ash, which ran over 3,500. The difference: Avatar builds the world digitally and asks the audience to believe it. Project Hail Mary builds the world physically and uses VFX to clean up wires, remove puppeteers, and paint in space backgrounds. One approach creates spectacle. The other creates presence.

This is a $200 million bet against the last 15 years of Hollywood production logic.

After Avengers: Endgame, the industry standardized around green screen stages and digital environments because it was faster and cheaper per shot. Studios could reshoot entire sequences in post. The tradeoff was invisible until it wasn't: audiences started describing blockbusters as looking like "video games." Snow White's $42M opening. The Marvels at $46M. Quantumania. Ant-Man built on a soundstage that looked like it.

Lord and Miller went the opposite direction and spent more money on physical construction than most studios spend on entire VFX pipelines. Greig Fraser, the cinematographer who shot Dune, lit the Hail Mary with practical lights so the camera could move freely through real corridors. When Gosling floats in zero-g, that's wire work, not simulation. When he touches a panel, it's a real panel.

Guillermo del Toro saw the film and called the commitment to practical sets and puppets "a goal, an aspiration, and a commitment. Especially now."

The "especially now" is doing all the work in that sentence. He's talking about an industry where the default response to a $200M budget is to minimize physical production and maximize digital flexibility. Project Hail Mary did the opposite and just posted the biggest non-franchise opening day in domestic box office history.

The audience can tell. They've always been able to tell.

[George Brooks @conceptsguy]

BREAKING GPT got better.
BREAKING. Claude built Clade with Claude.
BREAKING. Gemini has been watching & learning for 20 years.
BREAKING. Grok will actually be an 👽 soon.
BREAKING. BREAKING is BRAKING while Data centers are BREAKING at Brake neck speed.
Ok I’m done.

[George Brooks @conceptsguy]

🚨BREAKING. Your Ai posting on X is posting BREAKING too much. It’s like the new em dash.

[George Brooks @conceptsguy]

@scttymn BREAKING. A Claude skills library! Don’t have enough clade skills to confuse Claude with what your really want it to do, then here’s a list that some ai packaged and posted for someone that wants you to burn more tokens so their emlployee options goes up.