Conor

Building agencies & brands. @conorgallagh all platforms. BFCM Guide:

[Conor @conorgallagh]

THREAD OF MY THREADS

I mostly post about business, marketing and systems - always practical, and always from direct experience.

You will learn something from these

[Conor @conorgallagh]

If you hire and train well, agency life can be genuinely great.

Compliments from clients, everything runs smooth.

Corollary is if you hire badly, your life is nonstop "large-cliffs-near-me" territory

Worst part is a new hire takes minimum 4-8 weeks to either make your life & team better or worse- which means if it sucks now, it's likely still going to suck 4 weeks from now even if you hire someone today.

Few tips from my end:
- Interview 3x minimum ideally 5 - anyone can be fake for 30 minutes, keeping it up for several calls means you should hire them, fake or not.
- Constantly have interviews for new candidates booked in your calendar even if you aren't looking actively
- Character & ability to learn & general charm/affability are more important than raw skillset - skills can be trained, character is much harder
- Do not skip sample tasks in the interview process
- If they must be client-facing and they don't impress on a call don't hire them - they won't generate trust
- Give it the time it deserves and hire before you need the team

Every bad hire we made this last year came from violating one or all of these and I personally paid the price by having to shore up the work.

If there were ever a piece of advice I'd like any agency owner to take, it would be this

[Conor @conorgallagh]

@couuor Love it haha

Bedrock of ecom was never shopify

[Conor @conorgallagh]

I get that electric cars need to look different to normal ones for differentiation

But I've yet to see a single example of an electric car getting this right.

Looks like a Hasbro interpretation of a sports car.

Just make it look like an F40 and stick a battery in it

[FearBuck @FearedBuck]

Ferrari has officially unveiled its first-ever all-electric car, the Ferrari Luce. Deliveries begin Q2 2027.

• Starting price: $640,000
• 1,050 HP, 0-60 mph in 2.4s
• Four electric motors with 800V architecture
• 122 kWh battery, 280-mile EPA-est. range
• 350kW peak charging speed
• Four-door, four-seater design
• OLED screens + 5-level paddle shifter torque control
• Simulated “musical” motor sounds inside & outside the car

[Conor @conorgallagh]

@conortrains Some places you find, others feel like the find you

Hala Madrid - most underrated European capital, hopefully it remains that way

[Conor @conorgallagh]

@jforjacob No one on twitter has given more free game.

Fuck em all brotha

[Conor @conorgallagh]

Big tip for managing teams - once it gets to 7/8 people, split them into smaller groups with a leader.

We have 16 designers split into 2 leads, 4 seniors, 10 juniors in groups of 2-3

10 AM's in 2 groups of 5, with one lead each.

Etc

Decentralise as much as you can.

[Conor @conorgallagh]

Ad account banned, started new one while waiting, re-uploaded winners only, now outperforms OG

Have much newfound empathy for people running ads/creative agencies

Better chance predicting when planning permission will go through

[Conor @conorgallagh]

@rezenmann Hot dogs or legs?

[Conor @conorgallagh]

Worth buying a Mac Mini/Separate PC just to have good separation between deeper work and regular calls etc

No slack, no email, no comms at all on the other PC, and you can have it running tasks while you take calls on the other one.

Been a big unlock

[Conor @conorgallagh]

@conortrains jump over firewall, hack into mainframe, eat the cookies

easy

[Conor @conorgallagh]

@TheHunterBohm Interesting

[Conor @conorgallagh]

Anyone actually using Cowork for anything interesting?

Between code and chat, haven't really found a use case

[Conor @conorgallagh]

@thewilliamrb Yeah potentially

[Conor @conorgallagh]

@rezenmann Lol

[Conor @conorgallagh]

@The10XCFO Super interesting - thank you, will explore this

[Conor @conorgallagh]

Probably unqualified to have a say on this, but having scaled our brand to 3/4k days being the norm in the last few months, you probably just need to make more ads + test products

Will check back in at 500k/month

[Conor @conorgallagh]

@adamtaylorl Wild stuff lol

[Conor @conorgallagh]

Twice this month I've been asked, by clients who pay us money, what CAC means

One of them was doing 300k/month

Don't often have to double take in a conversation, but that one threw me

[Conor @conorgallagh]

@conortrains Way better craic when we were losing a grand/day

[Conor @conorgallagh]

@rezenmann Zero doubt of the eventual success

[Conor @conorgallagh]

Took about 6 months to get our agency moving half a decade ago - mostly burning time

Took about the same to get ecom to consistently having profitable days - burning both time + money

Can't avoid the stupidity tax in a new venture, just gotta pay it down