Priscilla 💘 writer for B2B mar & salestech SaaS

▪️ 36.7% articles rank 1st page ▪️ Writes product-led & comparison posts for for @Ahrefs @BreadcrumbsIO @DashThis⚠️ Available for projects in Aug 2024!

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

11 Powerful Content Marketing Ideas for 2021 and Beyond 🚀

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[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

Looking for eCommerce marketers/store owners to share their best-performing product launch emails for a 77 DR site. DM or drop me an email at [email protected] 😁 #journorequest

[Faith Uzuegbu @chig3rl]

For an article: Looking for B2B customer success leaders to share how they track their team’s effectiveness.

Please send a DM or email [in bio] Thanks!

#journorequest #prrequest

[Lily Ugbaja @lilyugbaja]

Here's one frustrating mistake I used to make, even as an advanced content writer.

Putting the image before the context. 🤐

It's hard to fix because some content teams require that you put the image directly under a header.

#contentwriting

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@lilyugbaja @TheCoolestCool So true. The best people I know share this soft skill!

[Breadcrumbs @BreadcrumbsIO]

Only one more full day of @saastock! Drop by booth S4 and meet the Breadcrumbs team.

[Momina @contentbymomina]

HELLOOO!! 👋

Your girl needs work! I am struggling to land freelance work.

What am I good at? Long-form content

Niche: B2B and B2C SaaS

Portfolio: https://t.co/95nxv1L8fx

RT to share please!!

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@elisedopson It gets worse if it's a popular topic. I once received 120 responses for an SEO query and < 5 were useable.

[Elise Dopson @elisedopson]

Have content marketing budgets changed?
Are content managers replacing human writers with AI?
Where do companies find writers to hire?

We're hoping to answer all of those questions (and more!) in @joinPF's State of Hiring Freelance Writers report.

But we need your help.

If you're a content manager, marketing director, or founder that hires freelance writers for your company, please contribute 👇👇👇

(Freelancers: it'd be an *incredible* help if you RTd or sent this to your clients!)

https://t.co/NJTs69US0N

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@timsoulo Grow and Convert from @benjihyam and @deveshkhanal Lost count the number of times I recommend it to SEO folks 😁

https://t.co/KkZe571BcU

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@HennekeD A massive hug from Baymax. You got this!

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@kristaseiden Genius. Perfect case study to teach undergrads and discuss in class!

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

Writing goals 👇🏼

[Erica Schneider @ericasmyname]

7 ways to make your writing so clear, readers won't think twice about taking action (with before and after examples):

1. Avoid generalizations

Never make the reader think, "Why?" or "What does that mean?"

❌ "Don't waste time on unqualified leads. To find warm leads..."

🏆 "Unqualified leads bloat your pipeline, waste resources, and lead to missed opportunities. To find warm leads..."

2. Say what you mean

Be literal when making points.

❌ "You won't have to worry about redundancies."

🏆 "You won't have to worry about skills that are no longer useful."

"Redundancies" is vague. Don’t make the reader guess what you mean.

3. Use active over passive voice

Active voice speaks directly to a known audience and incites action. Passive voice implies something *could happen* to the reader.

We want readers to feel like they can take charge and make a thing happen for themselves. It's also easier to read and skim.

❌“If you don’t have a mathematics degree, gaining professional qualifications like these is likely to boost your career prospects.

🏆  “If you don’t have a mathematics degree, pursue relevant professional qualifications to boost your career prospects."

4. Trim fat and filler

Fluff is a waste of valuable real estate. It also hurts readability.

❌ “To start making a plan, sit down and ask yourself the following questions:”

🏆 “To formulate a plan, ask yourself:”

Aim for clear, concise, and snappy.

BUT...

5. Very sentence length

Short sentences work well, especially on social. People aggressively skim here.

But the best writers understand how to sprinkle in longer sentences to break up monotony, hold attention, and make their content sing.

Short is good. A mix of short and long is better.

6. Avoid redundancy

It's repetitive, boring, and hard to skim.

Every sentence needs to be unique and add value. If it doesn't, self-edit or remove it.

❌“The roles begin to diverge once you take technical skills into account. Sales engineers have technical skills that allow them to identify patterns that someone without technical expertise may miss.”

See how the phrase technical expertise starts sounding like a tongue twister?

🏆 “The roles begin to diverge once you take technical skills into account. Sales engineers have the industry expertise to identify patterns that an untrained eye may miss.”

7. Add value

Don't aim to produce content that’s interchangeable with the rest of what’s out there. We've seen enough of that.

Instead, spike emotional resonance with creativity.

You can:

-Bring experts into the convo and frame the narrative around their story and insights

-Include audience-specific examples that are relatable AF

-Explain the "why" behind the "what" every single time

Hope this helps!

[Moshe Isaacian @MosheIsaacian]

The devil works hard, but @Barbie’s marketing team is INSANE

Small visual thread of all their awesome work as of late:

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@lovevalgeisler LOVE writing letters and posting book reviews on Instagram

[Joel Klettke @JoelKlettke]

It's HERE:

My team made a big list of 100+ ways to use your case studies.

It's a juicy list of ideas to inspire you—and hopefully leave you with some practical new ways you can leverage the assets you already have (or create!)

Grab it here: https://t.co/2yjUDcoVYZ

[Elise Dopson @elisedopson]

For an article: Who here works for a fashion ecom brand that uses Shopify?

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@SamanthaAnderl I must be the odd one out 😅 Fingers crossed for it to happen this year 🤞🏼

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@ericasmyname I do this a lot. I'd usually copy-paste these posts in a doc and do a teardown. Sounds excessive, but it works 😁

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

@JoelKlettke Goes to show content isn't one and done! 😄

[Priscilla 💘 writer for B2B mar & salestech SaaS @contentkapow]

Available for #writing projects!

If you're a B2B mar/sales-tech SaaS looking to create product-led content and comparison/alternative posts, I'd love to help.

📨[email protected]

proof is a big thing here, so here are some nice words about my writing from an editor 😄