A triple featured snippet! Google is now testing some significant changes to featured snippets (normally showing a single site) on the back of the SGE beta.
We've seen a similar format to this in the past under the name of 'perspectives', which is different to the recently announced feature designed to surface content within a carousel lower on the SERP.
In the past, Google has been known to surface 'double featured snippets'. But the big difference is that double featured snippets would be stacked on top of each other vertically (with a clear 1st and 2nd results), whereas the latest test features up to 3 websites horizontally.
Interestingly, I'm also seeing a double featured snippet variation of the test which doesn't appear as out of place as the triple variant does. If this test is an exact extension of the original mobile 'perspectives' test, I would guess there is a quadruple variation out there too.
For more details on this test, I've added examples and references on my SERP timeline here: https://t.co/xCtuBCWQC9. Make sure to also follow @SERPalerts for additional updates, where I've been exclusively tracking and documenting Google SGE and Bing Chat updates.
What a useful release from @semrush expanding the support of more SERP features, showing their impact on traffic and trend over time 👀 🔥 can certainly help to prioritize efforts and better identify opportunities vs competitors 👏 Please, add them also to the KW gap report!
Google Trends has been updated:
“You can now explore real-time trends right on the home page. These are updated every hour and are accompanied by links to relevant news articles, so you can learn more about the trending topic.” 👇
https://t.co/6OyIIlT4FG
SEO News: no, you haven't gone crazy. Google has just launched a new update to featured snippets.
Featured snippets now have the ability to show in both larger font and with a blue highlight (instead of just bolding).
More details on this update: https://t.co/UBLPwkLa92
Personal brand is *the* biggest form of leverage IMO.
It’s the purest form of inbound marketing (eventually) that can be used to build an incredible career.
Look at Brian Dean, Neil Patel, Carrie Rose, Craig Campbell, Aleyda Solis: the list is endless.
It’s time! 👀
Surreal cereal brand are making moves with their marketing right now 🚀
They couldn't afford celebrities, so for this campaign they found real people (bus drivers, students) with celebrity names to try out their cereal and give them good reviews
* "We didn't check the legals, but sure its fine ;)"
@MrFwibbles@burgerandbeyond@Deliveroo Thanks for the info. Good to know. Perhaps they should let people know on their Twitter page or disable their site to avoid empty orders.🤔
@burgerandbeyond do you have a customer service number??!? Ordered from you via @Deliveroo and over 2 hours later STILL waiting for our order. This is a JOKE!
@semrush Is there a way to either add multiple URL subfolders in a Positions Tracking project OR if not, a way to create a Master project to contain several projects that would monitor different subfolders?