Copywriting Tips

Copywriting tips and techniques from ‘Copywriting Made Simple’. Available in paperback, hardcover, ebook and audio from Amazon.

[Copywriting Tips @copy_tips]

Writing vs #Copywriting (1/13)

[Malton @MaltonCold]

Focus on the human touch. AI can automate tasks, but only you can bring creativity, empathy, and authenticity to your business.

― Tom Albrighton @tomcopy , "AI Can't Write (But You Can)"

[Tom Albrighton @tomcopy]

📖 My new book ‘AI Can’t Write, But You Can’ is published today! #ai #chatgpt (thread…) https://t.co/usXvCs9RYV

[Copywriting Tips @copy_tips]

Writing vs #Copywriting (2/13)

[Tom Albrighton @tomcopy]

Today's your last chance to grab my new book 'The Freelancer's Business Brain' for the redonculous intro price of £1.95/$1.95! https://t.co/yP5YlLNAyD #freelancing

[One for Joy @oneforjoybook]

🏔️ The ebook of 'One for Joy' is free for today only… (normally £4.95/$4.95) #introvert https://t.co/RFJ7yZ39jo

[Tom Albrighton @tomcopy]

I’m delighted to appear on David Hall’s @quietandstrong podcast to talk about #introversion, solitude and my book ‘One for Joy’. Listen wherever you pod or at https://t.co/MJviTi0Vwd

[Copywriting Tips @copy_tips]

To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.

[Tom Albrighton @tomcopy]

Last day today!

[David - Authentic Marketing @DavidWritesCopy]

Look @GrammarHippy what I just found in a copywriting book from 2018.

[Tom Albrighton @tomcopy]

Attention fellow introverts: you can get my ebook 'One for Joy', all about the pleasures of solitude, for just £0.99 during June!

Readers say: 'Genuine pleasure to read' … 'Thought-provoking and insightful' … 'Spoke to how I feel'

Check it out here:
https://t.co/vScPlq5Xq3

[Copywriting Tips @copy_tips]

Due to changes at Twitter, this automated account can no longer operate. Thanks to everyone who has followed, liked and shared!

[Copywriting Tips @copy_tips]

Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.

[Copywriting Tips @copy_tips]

The average phone can display around 60–70 words. Shrink your editing window to the size of a phone screen and notice how your copy looks and feels.

[Copywriting Tips @copy_tips]

Alliteration is always allowed.

[Copywriting Tips @copy_tips]

To write problem/solution copy, take the benefit you want to highlight and combine it with a situation your reader is facing, or something they'd like to change.

[Copywriting Tips @copy_tips]

Even if you're targeting a specific demographic, don't say 'Hey, anglers!' or 'Calling all audiophiles' or anything similar. It shatters the sense of a one-on-one conversation.

[Copywriting Tips @copy_tips]

'Make it simple. Make it memorable. Make it inviting to look at.' – Leo Burnett

[Copywriting Tips @copy_tips]

Don't bury the lead. Put a specific detail up front – even in your headline – if you think it will interest the reader.

[Copywriting Tips @copy_tips]

To use distinction bias, focus on how the product is different from competitors or alternatives, choosing a frame of comparison that favours it.

[Copywriting Tips @copy_tips]

Social proof is the tendency to do what others do. It works because we don't like standing out, and decide how to behave by following cues from the people around us.