WMN from CPB London

The female forward studio for future facing brands.

[WMN from CPB London @CPB_LDN]

See the campaign, and take the Double Standards pledge, here:
https://t.co/DrnIAeWsIR
https://t.co/Wirs56FKjt

[WMN from CPB London @CPB_LDN]

In 2023, we learnt that one in five British men think it’s never problematic to use sexist languge — and only 14% of men feel comfortable calling out sexism. That’s why we launched the Double Standards campaign, to call out insidious sexism that hides in everyday languge.

[WMN from CPB London @CPB_LDN]

He’s passionate. She’s hysterical. He’s assertive. She’s bossy. The campaign resonated with 20M people across platforms, as well as across countries, with gendered language being a global problem.

[Jordan King @jordie_king]

'I'm asking for it': Calls for law change to require 'clear yes' to sex

https://t.co/Zp19Bhmv78

[Hannah @hannah_mclaugh]

Love this! Will be so helpful in making it clear & obvious what consent is, coercion & not saying no is not a yes!

[Hannah @hannah_mclaugh]

I feel people are totally missing the point with this🤦🏻‍♀️The slogan “I’m asking for it” is attention grabbing & straight to the point, nobody asks to be raped that’s not what this campaign is saying. They are wanting to change the way consent is viewed in society & by law!

[WMN from CPB London @CPB_LDN]

This needs to stop. We need to ask for consent — that’s why #imaskingforit. It’s time we got in line with other countries. We need to sign the petition at https://t.co/6qqj4e4e2b and demand legal change. @DrProudman @Right2Equality #affirmativeconsent #onlyyesmeansyes

[WMN from CPB London @CPB_LDN]

When we developed the slogan “I’m Asking For It,” we wanted to be intentionally provocative. How often has the justice system failed women when it put the blame on them, instead of asking the perpetrator what they did in order to ensure consensual sex?

[WMN from CPB London @CPB_LDN]

The CPS recognises proving a lack of consent is a difficult part of prosecution and why so many rape cases fail.

[WMN from CPB London @CPB_LDN]

Welcome to the first of our WMN 'Top 5', a monthly curated news list that rounds up the news content most relevant to women in today's marketing landscape.

Click the link to read more 👇

https://t.co/kZBDG916e4

[WMN from CPB London @CPB_LDN]

@sheaconduct Hello! So sorry we missed this. Assuming the story has ran now?

[WMN from CPB London @CPB_LDN]

we're extremely saddened by the news of Heather Armstrong's passing. The 'queen of mummy blogging' wrote frequently about her children, relationships and personal struggles.

https://t.co/AHcIui3WZw

[Purpose Awards EMEA @PurposeAwdsEMEA]

Congratulations to the shortlisted entrants in our 2023 Specialist: Best Use of Creativity category - @cpb_ldn @rapp_uk @TweetCatchers @tinmancomms @Wcommlondon https://t.co/EFKmxyNEYy

Join us on 9 June 2023 to celebrate the winners 🏆 https://t.co/UoN0MqPIao

[WMN from CPB London @CPB_LDN]

https://t.co/QhYEZhE1ta

A step in the right direction: destigmatizing periods. 👏

[WMN from CPB London @CPB_LDN]

Have you seen our Mother's Day Cards for misogynists? (Sound on!) 👀

Read more here: https://t.co/hxPfTVhAkc

[Campaign @Campaignmag]

Ad of the Day – Thortful, "Mother's Day cards from misogynists" by WMN @CPB_LDN https://t.co/aFhn9Lb59o

[BITE @BiteTrends]

‘You Belong Behind the Kitchen Sink. Happy Mother’s Day!’ @CPB_LDN

https://t.co/Pzu0gm4n32

[WMN from CPB London @CPB_LDN]

@eirinelo We're thrilled to see so many people joining us in this important conversation!