Craft & Commerce

We help the world's leading brands get better results from their media.

[Ad Age @adage]

The Girl Scouts is using AI to increase registrations through search campaigns. https://t.co/9YNvvNr4pL

[Craft & Commerce @craftandcom]

U.S. ad market expands 50.3% in May, and smaller ad categories surpass the top 10💪@SMI_Data https://t.co/sePYExOgvT @mp_joemandese

[Craft & Commerce @craftandcom]

*NEW* Dollars + Change: #socialaudio, #nonprofits and @joinClubhouse , a timely TV campaign from @StopAAPIHate and the latest news for nonprofit marketing leaders: https://t.co/reIUp96pSc

[Craft & Commerce @craftandcom]

Our Friday gift to you - a new edition of Dollars + Change! Why #audio matters so much (in 3 charts), campaigns from @Everytown @WWF @HomeDepotFound and the latest and greatest news for #NPO #marketers. Dig in 👉 https://t.co/qC5QGYEPkr #paidmedia #Advertising #nonprofit

[Craft & Commerce @craftandcom]

Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns https://t.co/vw7JnS1hX5 via @socialmedia2day

[Craft & Commerce @craftandcom]

How can orgs tap in to that attention? From the beginning, the co-founders have said they won’t pursue advertising to generate revenue. The startup plans to pursue a transactional model--think donations, subscriptions and event ticketing.

[Craft & Commerce @craftandcom]

Just how quickly is Clubhouse growing? On Sunday, co-founder Paul Davison said the service reached 10 million weekly active users, which means its user base has blossomed fivefold in a month. https://t.co/NN5DpvlOxf via @bopinion

[Craft & Commerce @craftandcom]

As the # of US internet users streaming vs. viewing traditional TV continues to grow, so does the variety of streaming platforms & devices available to them. Consumers are more interested in the content than the platform or device they actually view it on. https://t.co/Kv1sbcOl2V

[Craft & Commerce @craftandcom]

Check out our latest issue of Dollars + Change featuring an interview with @davecause of @P2PForum on peer-to-peer fundraising, new campaigns from @movember, @USArmy and news nonprofit marketers need to know 👉 https://t.co/0VlvZ9eU0K

[Craft & Commerce @craftandcom]

Read our interview w/ @calebgardner on social media + social change, & learn how a mix of emerging & established brands (including @its_apenalty) are purposefully leveraging the mass appeal of the Super Bowl in our latest Dollars + Change newsletter https://t.co/E17RQpxjGd.

[Craft & Commerce @craftandcom]

Users Watch YouTube 4x More Than Netflix. https://t.co/xpy7BkxlAZ via @MattGSouthern, @sejournal

[Craft & Commerce @craftandcom]

For the first time, users are spending more time on TikTok than Facebook as per data from a new report on app usage. https://t.co/xpy7BkxlAZ via @MattGSouthern, @sejournal

[Craft & Commerce @craftandcom]

Plus, a peek under the hood at how #advertising was deployed by @fairfightaction to get out the vote for the #georgiarunoffs Read & subscribe here! 👉https://t.co/Bk6SyMz4li

[Craft & Commerce @craftandcom]

Dollars + Change: Wrestling with paid social - https://t.co/Bk6SyMz4li

[Craft & Commerce @craftandcom]

In our latest edition of Dollars + Change: a newsletter for the modern nonprofit marketer, we're addressing the colossal elephant in the room - how to balance the efficacy and challenges of social media advertising #nonprofitmarketing #nonprofitadvertising https://t.co/Bk6SyMz4li

[Craft & Commerce @craftandcom]

Google adds Short-Form Video Carousel in selected search results - expanding the reach of tiktok and reels content while keeping audiences within the google experience.

https://t.co/9pgut5cnDm via socialmedia2day

[Craft & Commerce @craftandcom]

Dollars + Change: Our favorite (and not so favorite) things of the year - https://t.co/I1JnbtKfnC

[Craft & Commerce @craftandcom]

Check out this hilarious, cathartic 2020 send off from our friends at @publicinc benefitting @mentalhealthcln (US) and @BlackHealthCAN (CAN) https://t.co/2en2Cb9JTn

[Craft & Commerce @craftandcom]

We're tackling your burning TV questions and more in this week's Dollars + Change! Read and subscribe for more of C&C's nonprofit marketing know-how: https://t.co/F6D7YJuYMI

[Craft & Commerce @craftandcom]

Facebook Launches New Fundraising and Community Assistance Tools as Part of 'Season of Giving' https://t.co/ZcQWOUItay via @socialmedia2day