I think the role of the Software Engineer is evolving into a Product Engineer.
LLM tools have made writing code easier than ever. The real bottleneck isn't implementation anymore - it's deciding what to build and how the UX should work.
That's why I've been spending more of my time learning design and product skills. The most impactful engineers will be the ones who can shape products, not just ship features.
Over my years at @meta, @coinbase and @cognition, I've had the experience of working for three founder CEOs of unique talent and accomplishment. Three consistent things about that experience are why I tell young people that there is no better environment to get really good early in your career:
Video 2 GLSL
I gave Claude Opus 5.5 a 20-second video clip. It rebuilt the whole thing as one GLSL fragment shader: 156 KB of code, no textures, no video frames. Just math, looping seamlessly
FLUX 3 Max joins fal's H3 Max at the frontier of video generation.
Together, they push the boundaries of speed and quality, demonstrating what's possible when frontier foundation models meet specialized post-training and reinforcement learning infrastructure built for video diffusion transformers.
Introducing FLUX 3 Max, the latest post-trained video model from fal Research in partnership with @bfl_ai.
FLUX 3 Max is tied for #1 in image-to-video quality on independent third-party benchmarks, generating a 10-second, 720/768p video in ~12 seconds.
For the next three weeks, FLUX 3 Max is 75% off, making it the most affordable frontier video model at its quality level.
Introducing fal Worlds.
A new way to create and interact with AI-generated worlds in real time.
Build characters, explore environments, direct scenes, and watch worlds respond to your actions as they unfold.
Get hands-on with the latest frontier world models, including LingBot World, H3 Max Director and more.
AI startups grow really fast. That's why valuations have gotten so high. Not just because AI is the cool new thing, but because so many AI startups have genuinely amazing numbers.
Introducing fal Recast, an easy way to change any character in one click.
Upload an existing video + a reference photo of your new character. fal Recast changes who’s on screen while preserving the original motion, camera movements, cuts, and audio. Create character variations, adapt campaigns for different audiences, all without another shoot.
Powered by H3 Max, the #1 model for overall quality, prompt understanding, and aesthetics against leading video models.
Hey Matan - CEO of Cognition here. I respect the work you have done at Factory but your allegations here about Cognition are not true.
We have no interest in Factory’s info and Chris has never brought it up. He has not shared and would never share any information about you or Factory with our team, nor would we ever ask. Similarly, we would never ask our engineers or anyone on our team to collect info about any competitor under-the-table. Chris is an advisor to at least 10 companies, and he told you he was resigning as an advisor on Monday.
The truth is we both wanted Chris and for good reason - he is a living legend with an unmatched reputation for results and integrity. Not only is he the only person who has built a sales org from the first sales hire to over 3B, he also has built incredible teams that he cares deeply about. His people love working for him.
Again, I have a lot of respect for what you’ve built, but competing with integrity doesn’t include posts like yours.
We are excited to announce that World Labs is joining @AMD.
The research and technical breakthroughs we have achieved since our founding in 2024 have given us a clear vision for AI’s potential to solve problems in the spatial and physical world.
Accelerating the future of spatial and physical intelligence requires scaling our efforts, scaling our reach, and getting closer to the hardware.