We ran a multi-cell conversion lift test with Meta.
Partnership ads alongside BAU creative vs BAU only.
800 incremental conversions vs 520
CPA: $25.63 vs $39.34
ROAS: over 10x stronger
One change. Identity layer added.
Here's why it works.
When you run an ad from a creator's identity, Meta doesn't treat it as a variant of your existing creative. It reads it as a signal from a different entity. That unlocks a new audience pool the brand account can't reach on its own.
Same hook × different creator = new creative
Same format × different identity = new creative
Same product × different persona = new creative
Most brands running creator content never get here. They're paying for UGC, watching CTR tick up, and missing the actual mechanism.
Identity is the multiplier at the top of the creative diversity pyramid. And it's the first lever to pull when first-time impression ratio drops below 10%.
We've put together our full Partnership Ads Playbook covering how to find and brief the right creators, how to structure the workflow inside Ads Manager, how to use FTIR as a leading indicator, and when to pull partnership ads as your first response to audience saturation.
Retweet this post and comment PLAYBOOK and I'll send it over.
solana is somewhat behind in privacy compared to competitors
but we've just discovered a way to make it the leading smart-contract chain w.r.t privacy in all of crypto
this is going to be fun
Our 2026 playbook has been our most downloaded resource this year.
We've updated it with new chapters added - including a full breakdown of Meta's algorithm update published 31 March 2026, the rise of personas, partnership ads, AI UGC and how the next wave of ugc is developing.
The same frameworks behind £600M+ in revenue across the DTC brands we work with. Four pillars: Meta, TikTok, AI, and Creative.
Platform mechanics. Account structures. AI workflows. The creative formats actually driving incremental growth right now.
Retweet this post and comment "2026" and I'll send it over.
Nasdaq's tokenized equity markets getting a bridge into Solana DeFi. A global insurance broker settling premiums in stablecoins. An AI agent running prediction markets and ordering you dinner from a single balance. Same settlement layer. Different centuries of finance.
Here's what shipped this week:
📰 Headline News
- Solana joined @Mastercard's Crypto Partner Program
- @Aon_plc settled the first stablecoin insurance premium using PYUSD on Solana via @Paxos
- @Sunrise_DeFi brought AVAX to Solana for native asset trading
📰 Launches
- @xStocksFi unveiled a framework to connect @Nasdaq's tokenized equity markets with Solana DeFi
- @vanishTrade integrated with @Titan_Exchange, enabling instant private trading for any token
- @perena launched its first curated USDT vault on Solana in collaboration with @GlowFinanceXYZ
- SIMD-266 (P-Token) approved to slash token transfer costs and boost network capacity with mainnet targeted for April
- @doublezero introduced DoubleZero Edge for real-time market data to traders and market participants
- @incubator kicked off Cohort 4 of Solana startups
- @trendsdotfun and @solana launched the Agent Economy Hackathon with $30K in prizes
- @duel_duck enabled custom predictions with any SPL token on its social prediction market
- @SuperteamUSA launched to support founders in the USA
- @SharkPoolSol announced a Solana On-Campus Tour spanning 15 U.S. university events this semester
- @moonshot debuted Leverage for 250x long/shorts via Apple Pay
- @Exodus rolled out XO Cash, a native USD-backed stablecoin powered by @moonpay
- @EasyA_Kickstart went live on Solana with idea coins for launching, trading, and backing projects
- @agentcashdev enabled agents to access 250+ APIs via a unified USDC balance
- @PalmUSD's PUSD, backed 1:1 by AED + SAR reserves, went live on Solana
- @Ant_Fun_Trade integrated @dflow's infrastructure into its perps DEX
- @SolanaInstitute announced Solana Summit: Washington x Wall Street on April 13 in NYC, convening finance and policy leaders on DeFi's future
- @superteam and @ns partnered to offer promising Solana startups their first month free at Network School
- @Macropod_AU launched its regulated Australian-dollar stablecoin, AUDM on Solana
- @anagramxyz introduced @solanaclawagent, an AI agent framework executing Solana transactions via WhatsApp or Telegram
- @staratlas released a major update with Holosim Chapter 2
- @agentcardai released AgentCard, giving agents the ability to pay for anything from APIs to Ubers to Prediction Market trades
- BlockRunAI expanded to Solana, which now accounts for 30% of its total volume within 8 days
- @surfcashx went live in Nigeria
- @trycallshot opened the waitlist for its next-gen fantasy sports platform
- @fittedcloset showcased its Solana-powered AI wardrobe assistant in GQ
📰 Milestones
- @useKled raised a $5.5M seed round to build the first human data marketplace with payments on Solana
- @kamino's PRIME Market climbed to $570M in market size
- @KASTxyz raised $80M in Series A co-led by QED Investors and Left Lane Capital
- @crediblefin processed $350M+ in payment volume in five months, with over 50% of transactions on Solana
- @stormrae_ai set a new benchmark for public AI red-teaming with ~15K participants in its Solana-based gamified adversarial challenge
- @onrefinance deposits on surpassed $80M, now ranking as Kamino's 3rd largest RWA market
7 weeks until we Accelerate in the USA!
If you enjoyed this week’s newsletter, please share it with an RT.
Artwork by @GRYBNN 🔥
Perplexity Computer is now on mobile.
Start any task on any device. Manage Computer from your phone or desktop with cross-device synchronization.
Available now for iOS in the Perplexity app. Coming soon to Android.
@BorisJohnson Bitcoin is not a Ponzi scheme. A Ponzi requires a central operator promising returns and paying early investors with funds from later ones. Bitcoin has no issuer, no promoter, and no guaranteed return—just an open, decentralized monetary network driven by code and market demand.
After years of selling cash-secured puts - here's the strategy that works for me consistently
The setup I look for in Cash Secured Puts:
-Extended below 8/21MA on any given timeframe focused
- RSI in 30-40 range
- Depending on Timeframe: 5DTE - 30DTE
- Strike Price is chosen by using my Support levels (5-10% OTM per 5DTE)
- Close around 50% profit or more. Stack the chips
- If assigned, flip to covered calls above cost basis or breakeven price.
You can repeat this cycle every single week (3-4 times a week)
The way I think about it:
- These profits collected from Cash secured puts are re-invested into another Cash secured put position or into a stock to DCA in
Base hitting is the key
My favorite names to sell puts on right now:
- $IREN / $NBIS - high IV, strong AI infrastructure thesis & never worry once bit being assigned
- $HOOD - Extremely liquid & friendly premium for sellers. Never worried once being assigned Robinhood
- $ONDS - cheap & elevated premiums. Strong long term thesis
- $RKLB - strong long term setup for Space stocks, any given pullback gives us massive 5-30DTE cash secured put opportunities
$EOSE - strong long term setup for Energy storage, extremely cheap & elevated premiums on dips. Never worried once being assigned.
What I've learned to avoid:
- Selling into earnings, CPI, or Fed days
Selling into the wrong names that have wide spreads or low liquidity stocks
- Names I DON’T want to own. Even if I’m SURE that I won’t be assigned
- Entering without a clear given support level / chart setup giving me a reason to sell put
I wait for red days on my favorite stocks and collect premium like rent.
Be the landlord. Be the dealer. Be the house. Be the seller.
Would you guys like me to write up a similar write up but for covered calls?
Please hit the retweet & ❤️ if yes!
just read this article by joe biden's "economic advisers"
they make the following arguments for why crypto is useless:
- price is down
- giant tech companies aren't using it yet
- it's a slow and expensive database
- main use case is international crime because i) anonymous and ii) binance didn't stop funds to iran via crypto
wish we had better critics so I could learn from them and work on improving the systems.
sadly, this is just nonsense by two idiots with no coherent arguments or even a basic understanding of crypto
i) if price being down means a technology is useless, then airplanes that are used everyday are useless as the airline stock prices have gone down 10% since 2017 while everything else has gone up
it also means that american eagle jeans are now much more useful since sydney sweeney wore them and the stock mooned
ii) well one, giant tech companies ARE using it.
see robinhood, block, meta, google, aws, shopify, tesla, spacex, stripe — and even NYT via Polymarket lmao
second, there are several regulations barring them from participating in many activities due to your very own admin's posture towards crypto
iii) I don't have the time to teach engineering to a shriveled raisin like @econjared but i) you are referring to bitcoin, ii) systems like solana are infinitely more performant than your antiquated COBOL frames
source: I worked on both, instead of getting my 18 yo intern staffers to do an outdated google search
iv) the part about anonymity is particularly hilarious
crypto is actually less anonymous than even traditional banking and card systems YET ALONE cash, which is entirely undetectable without extremely specialized processes
you are actually lucky that we haven't made it more anonymous yet, but don't worry that is coming