I'm a focus addict.
Over the last 10 years, I've experimented with countless substances to maximize my productivity.
Here's my ranking of the most effective focus compounds I've tried:
1/ Sam Altman gave low-income people $1,000/month for three years, no strings attached.
Now, the results of one of the largest guaranteed-basic-income studies are in.
Let's get into it.
Someone will make $10M in 2024 with this exact playbook building cash-flowing internet businesses
The playbook they'll use (save this):
1) Find underserved niche
I use tools like Etsyhunt, Google Trends, TikTok Creative Center, Redditlist, etc to do that. These spy tools are critical intel.
This is the find your "that's too small of a niche" phase.
2) Build audience and community to drive growth
Design a content engine so good it's your pride and joy.
This is the "put billboards on the internet" phase
3) Build a product (SaaS, software, agency, paid community, newsletter etc) with a beautiful brand
The impact of design is serious. I use @DispatchDesign for my new ideas.
This is the "put buy buttons on the internet phase"
4) Use AI agents and global workforce to fulfill product
AI agents or "artificial employees" as I call them aren't prime time yet. But they'll be able to
This is the operational excellence phase
5) Hire operator and find start with step 1 again
Hire from within your community ideally. They'll get your niche better than an outsider.
This is the "scale me out of a job please" phase.
Usually, your business needs to be doing $100k+ profit per year to hire yourself out.
Most people do all 5 steps at once.
Being very careful to do one at a time is the key.
250,000+ people were laid off in 2023. Anyone can build one of these businesses as a side project.
I started my holding company as a side project 3+ years ago.
Now, we run 6 companies and I turned down multiple 8 figures offers to buy my holdco. In 2024, we'll do mid 7 figures of profit.
This is multipreneurship. Multiple teams, multiple operators, multiple P&Ls.
The future of entrepreneurship is multipreneurship.
Save these 5 steps so you have them when you need it.
Sharing this playbook in case it's helpful to someone.
Enjoy!
If this thread fired you up, you'll want more of this. Follow me @gregisenberg for more
Go get 'em my multipreneurs....
If I had to start from $0 tomorrow, here's what I would do:
1. Pick one audience
2. Write down 5 things that excite me right now
3. Generate 20 product ideas (code, no-code, service, content) based on steps 1 and 2
4. Pick the simplest one to execute & most promising revenue-wise
5. Simplify the MVP ruthlessly to keep the development stage to 1-4 weeks
6. Create a waitlist page to get emails for beta-test and launch
7. Pick one social media platform where your audience hangs out
8. Build in public & Curate / Educate / Inspire every day
9. Pro-actively connect with bigger than mine accounts
10. Set a goal to drive X waitlist emails every day
11. Monetize my first product with one-time payments or annual passes (not subscriptions)
12. Create a simple content freebie (e-book, swipe file, checklist, workshop, etc.) to collect more emails before the launch
13. Ask 30 people from my audience to play with my product for free and roast it (beta test)
14. Shut my ego up and iterate on the feedback
15. Create a minimalistic landing page with Framer / Webflow / Typedream. Follow this structure (hero block - problem agitation - transformation - social proof - how it works - about us - pricing - faq)
16. Announce the launch to attract future supporters
17. Launch it on Product Hunt and your email list on the same day (Monday)
18. Publish my launch to Facebook / Slack / Discord groups / Reddit / HackerNews / IndieHackers / Ben's Bites / Other relevant communities
19. Post non-stop about the launch to get more support from the community
20. Take a day off to celebrate a successful launch
21. Ask new customers for feature requests and testimonials
22. Write down 5 big feature updates that boost the value proposition, 5 conversion rate optimization ideas, and 5 user acquisition ideas
23. Spend 1 month growing it every day. Split product and marketing 50:50 (or 20/80 if content and service product)
24. Make a decision on the future of the product (grow it / sell it / keep it)
It worked for us.
It will work for you too.
Here are 12 of my favourite light websites, in alphabetical order.
1) @attio's website is full of fine detail and interesting touches. They use colour only when they have to. Nowhere to hide, and they pulled it off.
Every business I start gets 5 things automatically:
1. Website by @webrunlabs
2. Link building and SEO @boldseo
3. Google ads @paidadspro
4. Recruiting in LATAM and PH by @weareshepherd
5. Sales / exec coaching @ProSalesCoach
Others:
Premium domain at Dan dot com
Logo by 99 designs
Slack
Calendly
Gusto / Deel
Airtable
Avoma
Loom
It’s a cheat code to have these vendors to amplify my companies.
(I’m a partner in the first 5)
What do you have in your tech stack that I’m missing?
If you want to get rich, master negotiation.
• A salary raise
• An investment
• Business deals
It doesn't matter.
7 negotiation secrets so you can finally get what you’re worth:
The most successful and introspective people I know conduct annual life reviews every December.
It's an opportunity to reflect on your growth, and step into a new year with more purpose and clarity.
Here are 20 powerful questions everyone should ask themselves at year end. 🧵👇
If a site looks like it’s from 2012 and ugly as hell, they’re either at 0 users or they’re doing 50m a year in an industry you didn’t even know existed.