Crystal Carter (she/her)

💻Head of AI Search & SEO Comms @Wix | 📝@moz @sengineland | 📺@googlesearchc | 🗣️@techseowomen @SMX @brightonseo | 📚 @LibrariesUnLtd Board |
👌Opinions mine

[Crystal Carter (she/her) @CrystalontheWeb]

Thank y'all for the amazing feedback ☺️ I was so pleased to be a part of this @googlesearchc series with @g33konaut.

[Google Search Central @googlesearchc]

In this episode of SEO Fairytales, @g33konaut and @CrystalontheWeb, Head of SEO Communications at Wix, chat about an indexing challenge where crawling tools were unable to crawl a site. Find out how Crystal solved this issue, the tools used, and more. 👉 https://t.co/ijvQccUPW0

[Nir Zohar @nirzo]

AI keeps making frontend creation easier. Launching something real is still the hard part.

@Wix Headless now connects with @claudeai Code & Design, @OpenAI Codex, @Base44 and other AI coding tools, so builders can take an AI-generated frontend and plug it into the business side of a real product - payments, bookings, CMS and more.

You can see that flow pretty clearly in the video: start on the Wix Headless home screen, connect an AI coding tool in one click with a simple prompt and let Wix handle the business layer from there.

[Crystal Carter (she/her) @CrystalontheWeb]

The AI search conversations from my time at Semrush Villa at this year's #canneslion have really stuck with me.

In my panel with @Kevin_Indig , @ritacidre , Leigh McKenzie, and Patrick Brown we covered all things AI visibility, and the takeaway that keeps coming back to me is how many brands are still at the starting line.

When Rita asked me to contribute to the AI Visibility Index Report and posed the question "what's the biggest shift in AI search that nobody's talking about?", my answer was one word: agentic.

We're all using AI agents. Far fewer of us are optimizing for them.

Wanna get up to speed? Check out the ✨AI Search Operating System with insights from me 😉, Rita, Leigh, @TheCoolestCool, @katyvpowell, @pelogia , and @michaelofei , Aaaaaaand get a look at my Agentic AI Readiness Course at https://t.co/9CiCZy6ZpD

#semrushvilla

[Crystal Carter (she/her) @CrystalontheWeb]

@SakuraiTaito I'm not sure...I'm not convinced *everything* needs a halftime show 😅 but it was certainly an event!

[Crystal Carter (she/her) @CrystalontheWeb]

@JordanMazzaTV @Moz So great to spend time with you!!!

[Crystal Carter (she/her) @CrystalontheWeb]

@TheCoolestCool Thanks you so much 🙏

[Crystal Carter (she/her) @CrystalontheWeb]

@VeryWellVersed Yooo 👑👑👑

[Avishai Abrahami @Avishai_ab]

We are taking some of the most powerful technological capabilities and putting them in the hands of the people that need them.

We have hundreds of millions of users and we have a product story that once you see it demonstrated concretely is genuinely hard to replicate. Not because of any single feature, but because of the accumulated depth of understanding that sits behind every feature, understanding of users, of businesses, and of what it actually takes to succeed online.

@nirzo wrote about what this means for small businesses in the AI era.

Read it here: https://t.co/lAY1EN5Lc2

[Avishai Abrahami @Avishai_ab]

Every model improvement pushes the entire industry forward.
Being selected as one of the launch partners for @OpenAI’s GPT-5.6 reflects the close collaboration between the OpenAI and @Base44 teams.
We’ve been testing the model in real-world app-building scenarios, and @GabiGrinberg shares some of what we’re seeing here: https://t.co/mJlif34iyy

[Wix Engineering @WixEng]

Today is #Headless Day at @Wix! 🚀

The day was kicked off by @IShmool, setting the tone for a company-wide building sprint.

Across Wix, teams are taking this unique day to build real Wix Headless sites - with one big goal: 1,000 awesome sites in a single day.

Why? Wix Headless opens a different way to build on Wix: fully custom frontends powered by Wix’s business infrastructure - eCommerce, bookings, payments, events, and more - all through APIs.

But it’s more 🚩 than building sites.

Every project created today becomes part of a public GitHub repo, helping developers and AI agents discover real examples of how to build with Wix APIs.

1,000 sites. One day. Let’s build! 🏁

[HostingAdvice's Industry News @hostingnewsnow]

The bots have officially taken over. 🤖 So... do people even need websites anymore?

@Wix's latest report says yes:
📈 Direct traffic is up 70%+
🔍 Search still beats AI
🌐 AI drives <1% of website traffic

What this means for hosting providers: 👇
https://t.co/juvGk8x6uu

[iPullRank Digital Marketing Agency @iPullRank]

🚨 Tomorrow! @garrettsussman is joining @Wix with @CrystalontheWeb and @ashleymadhatter to talk about how AI personalization is changing search, and what marketers can do about it

Don't miss this one - register here👇
https://t.co/B4tqYAkrq0

[Crystal Carter (she/her) @CrystalontheWeb]

@MordyOberstein @WileyGlobal TBC. I need to start the mailing list!

[Crystal Carter (she/her) @CrystalontheWeb]

OMG, I'm a published author! 😭 Introducing
* New Rules of AI Search* my first book with @WileyGlobal available for pre-order NOW 🥳
👉 https://t.co/VKYj9rL8GR

Long time followers know that I have been working on tactics for boosting AI search visibility for ages now- testing, research, building and driving results! So when I was asked to write a book I brought all my experience of...

📝 My writing and presentations on AI search have been featured by @googlesearchc , @MSBing_Dev , @HarvardHBS, @Marketingweek , @semrush , @Moz , @techseowomen, @Oncrawl, @AirOpsHQ , @SERanking , @smx, @sengineland, @NPDigital , and more.

🎤 Giving conference presentations about LLM visibility to audiences around the world 🗺️ in London, New York, Athens, Toronto, Boston, San Diego, Cannes, Amsterdam, Hamburg and lots of places in between.

🛠️ Learnings from working alongside my incredibly talented team at @Wix , I have been able create and share learning on the AI Search Lab, build some of the earliest native CMS AI Bot Log reports, contribute to the development of the AI Visibility Overview dashboard AND get a front row seat to our market leading agentic web optimizations.

🙌 So I'm not just talking, I'm a hands on marketer with global perspective who's helped move the needle for small websites, enterprise and I've helped build tools to help others grow. 💪

This book brings ALL the GEO learnings together with tools and tips that can be action by c-suite 💼 or the marketer of many hats! 🤠

Along the way I'm fortunate to have had the encouragement and support 🥹of some of incredible search marketers during the process of creating this book - @aleyda @VeryWellVersed @wilreynolds @kmadhavan77 @azarchick @mira_inam @samtorresatl @torylynne @geochingu @MordyOberstein @ritacidre , @neilpatel, @NicoleCPonce, @RejiYates, @TheMarketingAnu @chimammeje, @rustybrick , @LidiaInfanteM and others for which I am ever grateful! 🙏

[Wix @Wix]

“Most companies don't attempt to build their own AI model because the path to "good enough" with an external vendor is much shorter .But "good enough" is a ceiling. " @Avishai_ab , Co-Founder & CEO at Wix.
Read the full story: https://t.co/4SYmfhOdTe

[Crystal Carter (she/her) @CrystalontheWeb]

@MordyOberstein LOL!

[Crystal Carter (she/her) @CrystalontheWeb]

@prestolaabs @WileyGlobal Thanks so much!

[Crystal Carter (she/her) @CrystalontheWeb]

Yooooo 😯 Wix analyzed data from 310 million users in our State of Websites Report 📚. Here's the top 9 data points for #SEO and #AI search marketing.

1️⃣🤖 AI bots are pinging 700,000 Wix sites every month. LLM traffic grew 4x in a year. Your site needs to be readable by machines, not just humans.

2️⃣ 48% more websites generated revenue in their first year (vs 2022).

3️⃣ Blogs (still) make a difference in 2026:
Sites with blogs content are 5x more likely to generate eCommerce sales and 5x more likely to generate leads.

4️⃣ Sites with 50+ blog posts get 7x more monthly sessions than sites without a blog, with organic search as the primary traffic source.

5️⃣ Reviews drive conversion
⭐ 50 reviews = 40x more median revenue and get 24x more traffic than those with fewer than 50!

6️⃣ Good structured data contributes to sales! 💸 Sites with structured data markup that passes Google’s rich-results inspection earn 2x more revenue and get 9x more traffic than sites without.

7️⃣ eCommerce sites with LLMs.txt earn 2x more revenue and get 4x more traffic than sites without.

8️⃣ MCP is your website optimization companion. In 2025, there were 102M total Wix MCP sessions. With folks using Wix MCP to create and update content, debug, and search documentation about their websites from with LLMs like ChatGPT and Claude.

9️⃣ 🔍 Search still drives 42% of traffic. Yes, even in 2026. The "SEO is dead" crowd was wrong. Again.

AND there's so👏much 👏 more 👏!

Full report → https://t.co/AjmpP1r26U

[TechCrunch @TechCrunch]

Vibe coding platform Base44 launches own model as AI startups seek defensibility https://t.co/B14sTSaQGQ

[Avishai Abrahami @Avishai_ab]

Big news: Base44 is now the first app-creation platform in the world to launch its own proprietary LLM, Base1.

And this isn't a coincidence. It's what happens when @Base44 and @Wix come together.

A few months ago, we launched a custom AI model powering Wix Harmony. Today, Base44 follows with its own model, fine-tuned on tens of millions of real user interactions.

Read the full story:
https://t.co/kKYpY3enNr