ChatGPT doesn't visit your website when it recommends an AC repair company. It scans what's written about you across the web and matches your name to the service and area. Your homepage copy means nothing if nobody else describes what you do. Most owners never fix this.
One lead platform sends 80% of your work and it feels fine, until they change the algorithm or jack up the price. Now you're negotiating with a company that owns your customers. Owning your own visibility means leads come to you, not through a landlord. Worth building slow.
@adrianswinscoe@WeAreOpenreach@NICELtd Openreach service delivery is interesting because the customer rarely calls Openreach directly, they call their ISP. Did Chris talk about managing quality for a customer who doesn't even know you exist behind the scenes?
@sweatystartup Easy to dunk on the guy who actually took the shot. Every armchair QB I know has zero interceptions because they've never thrown a pass. Respect for people who put real decisions on tape, wins and misses both.
@agazdecki@acquiredotcom Funny thing is the exit doesn't erase the scar tissue. I've watched guys sell and still flinch when a client calls on a Sunday. Money changes the bank account, not the nervous system. Does that reflex ever fully turn off for the ones you've had on the show?
@omooretweets CFO benchmarks always make me wonder what's getting left out. Most of these roll up big enterprise finance teams, so the ratios and headcount numbers don't translate to a company running lean. Is this one segmented by company size or is it one blended number?
@awilkinson Do it by increments of "no cap" too, separate meter. First offense free, second offense the collar just plays dial-up internet sounds until they fix their sentence.
One page that says "AC Repair" and lists five zip codes is doorway spam. Google knows it. A real service page names the neighborhood, the streets you drive, maybe a job you did there. Slower to build. Also the only kind that ranks without getting flagged.
A guy showed me his new site, proud as hell. Drone shot of his trucks, fancy fonts, no pricing, no service area, no mention of emergency calls. His competitor's ugly 2015 site answers all that in one screen. Pretty loses that call every time.
Can a stranger tell what you do in ten seconds flat? That's the first thing I check when marketing "doesn't work." Load the homepage, look for the trade, the area, and a way to call. Half the time none of it's there. Fix that before anything else.
@tdinh_me Fast for us, not fast for the models. Training and eval cycles take months. Three labs hitting release-ready the same quarter is backlog clearing, not a leap in capability speed. Feels different than it is. Which of the three actually surprised you, not just impressed you?
@rowancheung Price is the part people undersell here. If Meta keeps undercutting while matching capability, they don't need to "win" the frontier benchmarks, they just make everyone else's margins ugly. Did Zuck talk price as strategy in that interview, or was it purely about model quality?
@thejustinwelsh I'd add one: getting annoyed when someone asks "what do you do all day." Busy people love that question. Ex-busy people hate it because the honest answer sounds like nothing, and nothing was the whole point.
Worst marketing money I ever watched get burned: a plumber buddy paid for "exclusive" leads that got sold to four other guys in his zip. He found out when a customer said three trucks called about the same clog. What's yours? I know I'm not the only one with a story.
@coreyhainesco This kills the biggest tutorial bottleneck, the screen recording step. I've always burned more time editing footage than writing the actual steps. Does it narrate as it goes or do you still voice over after the fact?
@arvidkahl Had this exact thing happen. Let AI scaffold a client dashboard fast, no tests, felt done. Three edits later I asked it to "just tweak the sorting" and it quietly rewrote half the function. Broke silent.
Tests first, or generate then backfill coverage after?
Quick gut check for owners: if a new customer asked ChatGPT for the best in your trade today, are you confident it names you? Not hope โ confident? There's only one way to actually know.
@ahrefs Prompt phrasing changes which brands show up, not just how often. "Best CRM for small teams" and "what CRM should I use" can pull totally different sources. Does Brand Radar show that variance across phrasing, or just aggregate it into one number?
@ServiceTitan Keys-back only works if the back office never starts quietly running pricing, marketing, hiring. That's how roll-ups drift even after promising autonomy on day one. What actually stops TrussPoint from becoming that, three years in?