Commerce Caffeine ⚡️

Sharing the tools and strategies leveraged by great DTC brands.

[Commerce Caffeine ⚡️ @cxmmerce]

@MarcusMilione We have a few in our directory here 👇

https://t.co/4XggVXqo2W

[Commerce Caffeine ⚡️ @cxmmerce]

@mattepstein Aftersell - used by many top DTC brands like True Classic, Obvi, Feastables, and more: https://t.co/DuKrEPtWJC

[Commerce Caffeine ⚡️ @cxmmerce]

Does your site get a ton of traffic from coupon websites? Here’s how to hijack coupon site traffic and reduce coupon code abuse 👇

As your brand grows, you may find that your coupon codes are getting shared all over the internet. While this obviously isn’t ideal, go ahead and pat yourself on the back - your brand has gained enough recognition and demand that there’s a community of shoppers working tirelessly to find and share your coupon codes with other shoppers.

Unfortunately, this means your coupon codes could end up on mass coupon sites like RetailMeNot. Gross.

Thankfully, there are several ways to combat coupon sites and hijack their traffic.

First, if you’re using a heatmaps tool like Lucky Orange, you may find that shoppers are making it to checkout, clicking on the “discount” field, and then bouncing entirely. 

This typically means they’ll see the option to add a discount, pause checkout, and then Google “your store” + “coupon” which leads them to coupon sites like RetailMeNot. It’s a common consumer strategy to attempt to pick up a quick discount before completing a purchase. And if it’s occurring on your site, it could be costing you money and impacting the customer experience.

So, the goal is to hijack some of this coupon traffic to enforce more appropriate discounting while protecting your brand image.

Your first option is to create a new landing page with a “coupon” path or slug such as “https://t.co/BNLuNF3rsV”. It seems counterintuitive but stick with us here.

You’ll then add a coupon or two that you actually want people to use. Perhaps a free shipping coupon for spending over a certain dollar amount so you can increase your average order value (AOV) while giving the customer a win in the form of a discount they’ve been searching for. This gives you more control over the customer experience and discounting.

Attached is an example from Outdoor Voices offering a 20% discount code in exchange for the shopper’s email address. This gives them the opportunity to remarket to the prospective customer in the event they don't complete their purchase - an opportunity they wouldn’t otherwise have if a shopper copied a discount code from a coupon site and didn’t make it to checkout.

Bad Birdie Golf built a creative dedicated discount code page offer that gives shoppers $20 off but they get something in return: a second customer. 

And if you don’t want to offer any coupons whatsoever, you can still create the “https://t.co/BNLuNF3rsV” page and instead explain your company mission and why you don’t offer coupons.

Here’s an example from Allbirds. Simply Google “allbirds discount code” and you’ll see their coupon landing page is the first organic result. 

Note the title “The Truth about Allbirds Coupons”. It catches attention and entices the discount seeker to read more. Who doesn’t want to know “the truth” behind the policy, especially after taking the time to hunt out a discount code?

The page is simple in nature. It acknowledges the fact that they don’t offer discounts and then links the customer to continue shopping. 

This strategy helps bring the distracted customer back to their site while setting proper expectations about their discount policy.

Lastly, instead of creating a dedicated coupon landing page, you can advertise against “your brand” + “discount code”, offer a discount, and then take the customer right back to your site to continue shopping. 

While you’re potentially paying twice for traffic, it provides a better customer experience and could be more profitable than the coupon site offers (depending on your economics), so make sure you run the numbers before jumping into this one.

Read more about the playbook here 👇

https://t.co/LLhdmTaULT

[Commerce Caffeine ⚡️ @cxmmerce]

@LisaPopovici Siena should use PartnerStack for its referral program

[Commerce Caffeine ⚡️ @cxmmerce]

@drewfallon12 Got a bunch here:

https://t.co/4XggVXqo2W

[Commerce Caffeine ⚡️ @cxmmerce]

What're some of the best reporting and analytics tools for ecommerce?

1. @triplewhale
2. @Daasity
3. @peelinsights
4. @Supermetrics
5. @GlewAnalytics
6. @hotjar
7. @heap

Full overview here: https://t.co/nLFCU7kw9b

Comment if we missed any 👇

[Commerce Caffeine ⚡️ @cxmmerce]

@XyzCammy @FairingData or @KnoCommerce

[Commerce Caffeine ⚡️ @cxmmerce]

@brock_mammoser Check these out:

Finaloop: https://t.co/jhDCOFN2wu

Gelt: https://t.co/lQWDQ0RnTO

Kick: https://t.co/Gabn3pTIMn

[Commerce Caffeine ⚡️ @cxmmerce]

Need help finding an agency for your DTC business? Check out our agency directory that's updated weekly with new agencies 👇
https://t.co/Sc7u80ShEz

[Commerce Caffeine ⚡️ @cxmmerce]

@obviceo @EthanGol1 We're already building this Ron! We frequently feature Obvi + even invested in Obvi.

https://t.co/2B1cGHY45A

[Commerce Caffeine ⚡️ @cxmmerce]

@iamdulma We have a bunch of free resources here 👇

https://t.co/78ANAItDU6

[Commerce Caffeine ⚡️ @cxmmerce]

@robbfraser Here you go:

https://t.co/q6K4j9becb

[Commerce Caffeine ⚡️ @cxmmerce]

@evanjohansen_ Got a bunch here:

8fig has done well for some of our clients/audience.

https://t.co/PonuK9Gvuw

[Commerce Caffeine ⚡️ @cxmmerce]

This is a must-have if you operate an apparel brand: a size recommendation solution.

Easy way to increase conversion rates and reduce return rates.

@trueclassictees uses @sizebay and it's pretty neat.

[Commerce Caffeine ⚡️ @cxmmerce]

@ashvinmelwani Reviews - @GetOkendo
Rewards - @smilerewards

[Commerce Caffeine ⚡️ @cxmmerce]

@allenwalton Yikes. 3PLs are tough to get right. We’ve outlined a few here that might be worth checking out: https://t.co/iFfM5o0CTR

[Commerce Caffeine ⚡️ @cxmmerce]

Ecommerce Conversion Optimization Tip 🤑

Display shipping, product guarantee, and warranty icons on your product detail pages.

Great example here from Supply and @soundslikecanoe

[Commerce Caffeine ⚡️ @cxmmerce]

Diggin this "Text me this item" widget on @doebby by @WhymWallet

[Commerce Caffeine ⚡️ @cxmmerce]

@capitalxyz https://t.co/78ANAItDU6 👈

[Commerce Caffeine ⚡️ @cxmmerce]

@kylepricee Shoe Dog - Phil Knight