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Startups often use "free" to gain share.
Problem is when you take something old and make it free vs invent something new and offer it for free.
Incumbents can make old things "free", too, destroying future market value for both of you.
Now, biggest balance sheet can win again.
Proud and anxious to share, after ~5yrs of obsession w/ the topic + interviews w/ an eclectic group of makers and leaders + lessons learned the hard way, a collection of insights for traversing THE MESSY MIDDLE. https://t.co/RYBLKRITzc