@zachmstuck@iamgalba@KevinSimo123@blvckledge Please report if you do, we just cut google spend at Füm in a hold out test and saw almost no direct lose in revenue. Was spending 20% of monthly ad spend. Would love to find a way to make google incremental, but we’re just not seeing it.
@seanfrank My point: good products that solve a unique customer problem will always win regardless of shift in markets. DTC is just a way to reach customer. If you’re not willing to adapt and get creative on what’s the best way to reach customers, you’re not going to make it.
@seanfrank 3. Core principles never changed. Customer has problem, your product = solution. A. Are you the best and only solution? B. Is the problem solved worth more to the customer than the cost to reach them? Get creative, if that equation still works do door to door sales if you need to