Generated $5M+ for e-commerce brands in the past 12 months. 90% came from fixing basic, dumb-simple stuff...
While everyone's obsessing over creating a million Klaviyo segments and pushing flash sales like it's crack,
My biggest needle movers were literally just:
1. Nailing core email flows
2. Sending educational content instead of pushing discounts every week
3. Not over-segmenting. It kills reach and rarely pays off like you'd hope
And that's it...the boring basics PRINT.
Please do yourself a favor: nail the basics. Actually master them.
Alright, that's the Tweet. Happy Q4.
Am I the only one getting COMPLETELY blinded by generic offer names like:
«The 3-Step Funnel Framework»
Or like: «The Complete Conversion-Focus Support Formula»
Like I don’t even remember WRITING those in this post, rn. I can’t remember those offer names to save my life.
It’s worse than naming your child the most common name in history! Because I don’t even have a face to connect the offer to, only a Claude-looking generic ass website.
It’s just so soulless, my eyelids are closing just seeing the start of those offer names.
But they must convert, because people are still naming their stuff something like that. Maybe I’ll bite the lemon and name my own offer that in the future, just to make a lot of money lol.
Beef restaurant, workout, sauna, work. Just perfect.
All in Poland, so everyone’s nice and cheap prices everywhere too.
Shit air quality here though, but apart from that, solid city and crazy nice hotels.
This is AOVmaxxing in the making.
We put a "End The Bottle Wars. No More 'That's Mine!'" heading on this section.
Targeting families who aren't hyped to share thin plastic bottles with each other's drool all summer, so mom just buys four.
@clientascension We should have had Fazio YouTube videos from 2018 when he started his first agency fr. I’m watching them at a much faster rate than he’s posting them