@paulg #5 is brutal but necessary. I kept a toxic hire for 8 months thinking they'd turn around. Cost me way more than their salary - poisoned the whole team dynamic. Now I fire fast when someone's clearly not working out. Painful but essential.
@Codie_Sanchez This is it. Most people are either all talk or all action with no direction. The sweet spot is knowing what needs doing AND actually doing it. Rare combo that makes you irreplaceable in any business.
@thesamparr This tracks. Been through the fancy car phase - total status trap. First hire I made after my last exit was a housekeeper. Best money I ever spent. Time to think > shiny objects every time.
@ShaanVP Spot on. Both times we were told "don't worry, the experts have it under control" right before everything went sideways. The pattern repeats because we never learn from it. AI labs racing to beat each other while saying "trust us, we're being careful."
@AlexHormozi Been living this lesson hard lately. Built my first business to please everyone else's idea of "smart" - nearly killed me. Now rebuilding from scratch, doing what lights me up even if it looks mental from the outside. Pride beats popularity every time.
@sweatystartup Reminds me of dot-com bubble. Billions poured into 'revolutionary' tech with no clear path to profit. The survivors were boring businesses that solved real problems. AI will have winners, but they'll be the ones building actual value, not burning cash.
@matt_gray_ Been there. Built what I thought was a business but couldn't take a day off without everything falling apart. The real test isn't whether you can run it - it's whether it can run without you.
@AlexHormozi This hit me differently after building my first business. Spent years chasing what I thought investors wanted to hear instead of what actually worked. Almost killed the company. Now I ask myself: "Will I be proud of this in 10 years?" Cuts through all the noise.
@dickiebush Brutal truth that took me years to accept.
Left my safe corporate job thinking someone would notice and offer me the perfect opportunity.
Nope. Had to build it myself.
Now building automations for other founders who realised the same thing.
@matt_gray_ Oof, this hits. Built a consultancy where I was personally doing everything because "faster to do it myself."
Turns out that creates a business that can't run without you. Now building automated workflows instead.
Future me is already thanking present me.
@SahilBloom This is it. Most people want comfort. Winners want growth. The magic happens in that gap between what everyone else avoids and what you run towards.
@naval Spot on. Everyone's got a half-built app collecting digital dust. Just like everyone had that podcast idea that never made it past episode 3. The real trick is actually shipping the bloody thing.
@thesamparr Exactly. The predatory targeting is insane. Young lads getting hammered with "free bet" ads while they're already struggling. These companies know exactly what they're doing - manufacturing addiction to extract wealth from the vulnerable.
@ShaanVP The difference? We knew COVID was dangerous from day one. With AI, half the scientists are saying "totally safe, just needs more data" while the other half are quietly updating their wills.
@AlexHormozi Spot on. We've been building automations for businesses for years, and the ROI just keeps getting stronger. AI isn't replacing us - it's making us superhuman. The businesses that figure this out now will be untouchable in 5 years.
@matt_gray_ This. Building systems at 100 followers teaches you what scales vs what doesn't. When you hit 100k, you'll already know which levers work.
Most founders chase numbers without understanding the machine they're building.
@AlexHormozi Been building for 15 years and this hits hard. Seen brilliant people give up after their first punch. Meanwhile, "average" founders who kept grinding through the shit are now running 8-figure companies. Persistence beats genius.
@matt_gray_ Honestly? The part of me that failed twice before. Lost everything on a motorcycle business, crypto tax mess nearly broke us. But that's exactly what people need to hear - the real shit, not the highlight reel.
@thesamparr $3k to $110M in 6 years? Mental. Most people overthink the perfect product for 6 months while these twins just shipped and iterated. The magic is always in execution, not the idea.