dan levy

non silba sed anthar philae ❤️. Sophia

[dan levy @danlevy24]

#NouvellePhotoDeProfil

[Lorenzo | Meta Ads & Performance Creatives 📈 @lorenzo_pravata]

This Upscale feature CHANGED our AI Ads

All of our 8-figure clients are getting clearer & more realistic AI:

- Videos
- Statics
- B-Roll

I broke down how we use Arcads’ new feature in a quick guide.

(Most brands are already using this internally)

Want it? Like + Comment “Upscale” and I’ll send it.

(Must be following)

[Andreas | DTC Mailman 📪 @lilstass_]

Premium emails for a premium brand 🤌

[Karina Shtogryn @KarinaShtogryn]

Product page mockup for Rootine 🧠

[Ismaila Lateef | DTC Landing Page Designer & Dev @IsmailLate52662]

After I complete a client’s website or optimize their existing product page, I always design a listicle-style page for them. Most brands stop at the product page, but many visitors aren’t ready to buy right away they need context, education, and trust. A listicle page bridges that gap. It introduces the product through helpful, story-driven content like “5 Reasons Why [Product] Is Taking Over the Market,” making it feel more like a recommendation than a sales pitch. This type of page educates the reader, builds credibility, and naturally guides them toward the main offer. It’s especially effective for paid traffic and content-driven funnels because it warms up cold audiences before sending them to the product page. For me, great design isn’t just about visuals it’s about creating an experience that turns interest into action.

👉 If you want a high-converting listicle or landing page for your product, let’s work together. I design pages that don’t just look good they sell.

[Mert Yan @ItsMertYan]

This might be one of the most powerful way to establish authority in your PDPs.

Doctors-approved.

For some reason people trust doctors more they trust their instincts…

This is is super powerful.

Adding a section where a figure of authrotiy talks good things about brand your can double, triple, even quadruple the CVR of your PDP. 

Not only that,

We have split tested multiple offers. And the one where a doctor recommends the product wins every single time. 

P.S I have created a list with Top5 platforms where you can get authority figures such as doctors, dermatologists, etc, etc, say talk things about your product. Comment the word, “AUTHORITY”, and I’ll DM you the list of platforms.

[Karina Shtogryn @KarinaShtogryn]

Product page mockup for Sunshine 🔋

[Alex Fedotoff @FedotOff90]

This brand is printing.

Ripped from Tiktok lol. Could be the original brand selling this product or just a copycat. Domain name is sick.

From 4 to 166 ads in one month. Great offer stack. Ads are mostly TikTOkish UGC.

Link to the best ad below.

[Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth @thedennis]

We test over 500 static ads per month.

Many fail and many you see people post online aren't even performing.

I've selected 5 of the static ads we made last month that ACTUALLY crushed it for our clients.

Want to see them?
1 - Like
2 - Comment STATIC
(must be following)

[Fraser Cottrell | Ad Creative For Meta & TikTok @sourfraser]

Testing out your static ads will provide a blueprint for your future creative strategies

And it can pay off financially as well…

So here are 8 different static ads you can test NEXT + my step-by-step process on how you can create them for your DTC brand:

[Arie Scherson @ariesnotebook]

Simple but genius static ad on Meta.

You can easily use this template for your product.

It got 254K likes. That’s a lot of social proof.

[Adam Taylor @adamtaylorl]

Some of my favourite static ads I’ve found this week:

[Alex Cooper @alexgoughcooper]

How to make winning Facebook image ads (short training):

This a braindump from an internal static ads training I hosted today for our team - so I’m sharing it here…

Rule #1 - Stop doing what everyone else is

What most marketers’ statics have:

❌ Pretty design
❌ Weak (or worse, clever) headline
❌ No psychological appeal

What statics that actually perform have:

✅ Clear, bold headline
✅ Simple USP callouts
✅ Psychology-based design

Rule #2 - KEEP IT SIMPLE STUPID

90% of our static winners are at least one of these 3 formats:

- Comparison ads (Us vs Them, Before vs After etc.)
- Static Testimonial (ugly/lifestyle image paired with a testimonial headline)
- Promo ads

Often they’re a combination of these formats.

Don’t overcomplicate your statics. Do the basics well and obsess over message testing.

Rule #3 - Statics have hooks too

People don’t read statics from top to bottom. They subconsciously scan them in a fraction of a second to look for key information before deciding if they actually want to consume the ad or keep scrolling.

Be intentional with what they see when they first scan your ad. A few ways you can do this:

- Placement and sizing of images
- Placement and sizing of headlines
- What you say in the headline
- Use of fonts and colors
- Text warps/distortions
- Text highlights
- Arrows

If nothing stands out when they first scan, they’ll keep scrolling.

Use these things strategically to guide the readers’ eyes to where you want the them to go - rather than just throwing some text and and images on a Figma file.

Rule #4 - Assume no-one knows or cares about your brand

If advertising barefoot shoes:

“I feel human again”
or
“Natural pain relief for neuropathy”

Which one will be immediately relevant to someone who doesn’t know or care about your brand?

Use this as the litmus test for TOF ads.

Warm audiences will convert from good ads made for cold audiences

But cold audiences won’t convert from good ads made for warm audiences

Rule #5 - Make people feel something

Don’t talk about how good your product is, talk about the validation your audience gets from people they care about WITH your product.

❌ The best summer shirt
✅ How she wants your shirt to fit

Rule #6 - Be clear and concise

Make your ads easy to consume.

If there’s a way to make the same point in less words, do it.

❌ A men’s polo that’s made for all body types
✅ Men’s polos for all body types

It may seem insignificant - but a clearer message will sell better.

I always feed my headlines into GPT and ask it to say the same thing in less words.

There’s a bunch of other stuff that we covered, but it’s getting late here so I’ll finish this off another day. Or if there’s demand for it, I’ll turn this into a YouTube training with more examples.

[Iwo @iwo_cybulski]

review style static ads 🌀

Want high-converting ads like this for your brand? DM me „ads” ⚡

[Phil Kiel @PhilKiel]

Three static ads ready for copy, including the prompt I used.

[Enes Kırca @MEnesKirca]

🚨 Stop wasting money on UGC actors 🚨

You don’t need 5 hooks, 4 avatars, and $300 “TikTok guy” to scale.

One STRONG static ad = $10K/day

But here’s why 99% of you FAIL:
❌ Weak offer
❌ Stock-looking image
❌ Headlines no one clicks

Fix these 3 things → Meta prints money for you.

I just dropped a guide: “How to Build $10K/Day Static Ads”

🔁 RT + Comment STATIC to get it (must follow so I can DM).

[Sim @SimScaler]

You don’t always need 5 hooks, 4 avatars, and a $300 UGC actor to make sales

One good static can scale to 5 figures a day

But 99% of you do it WRONG

WEAK offer
BORING image

Headlines no one cares about

Fix that and Meta will reward you

I just wrote a guide on how to make good image ads

RT + Comment "STATIC" to receive it

(Must be following so i can dm)

[Spencer Pawliw ☔️ @spencepawliw]

If your static ads get $0 in spend on Meta

Here is the easiest way to make static ads that print.

Shouldn't be sharing this... But f*ck it.

Step 1: Go to AdSpy

Step 2: Type in any 7-9 figure brand you like that is NOT your direct competition (trust)

A few of my favorites:
Grüns
Norse Organics
Huel

Step 3: Filter in AdSpy by shares (not the longest running)

Step 4: Download 5-10 ads so you have a context library

Step 5: Go to Claude AI and make a Claude project

Step 6: Pump that Claude project full of all of your customer reviews, feedback surveys, Facebook ad comments, and any market research you've done.

Make sure you also add all of your target avatars, product information, and brand guidelines.

Step 7: Now in the chat (not the project) upload the static ads that you found from AdSpy.

Step 8: Copy and paste this prompt

-- START PROMPT --

Start here: You are going to be helping me write an ad brief to create a winning Facebook & Instagram image ad. A winning Facebook & Instagram image ad is defined as a bold and scroll-stopping image with a powerful headline that ultimately allows the company to increase advertising spend profitably, and acquire more new customers.

Please keep in mind that these image ads will need to be focused on specifically attracting NEW CUSTOMERS as ads that can attract and convert new customers are the only ads we are focused on making.

So when writing these Facebook & Instagram ads, keep in mind the target avatar we will be focusing on will likely have never heard of our brand and does not care who we are. They only care about themselves. So this image ad has to appeal to them and show them we understand them.

Using all the data and insights you have in your project, you will now write 9 headlines for the image ads. Ensure you leverage the data in the research document, are writing it for the specific avatar, the correct product.

Also, make sure the written headlines are short (6-10 words max) and are written with one key objective in mind: to stop the scroll of our target avatar and grab their attention to learn more and ultimately purchase from our company

For each ad concept:
1. Attach a small tagline/sub heading with it

2. Reference the example ad from the context images provided that you used to come up with the headline and how you made it work for my brand and avatar specifically

3. Briefly explain why this headline will stop our potential avatar’s scroll

4. Provide 2 other iterations of that main headline for me to choose from that follow the same idea.

--- END PROMPT --

Step 9: Let Claude cook 🍳

Step 10: This is where some kind of skillset is required because you have to know which headlines are 🗑️ and which ones are 🔥

But this prompt should chef up some bangers for you

Step 11: If you have a graphic designer, you're good. Send these over to him/her let them cook.

If you don't have a graphic designer (you should likely get one or give your video editor access to @karlocreates community: eComTalent)

Step 12: But, go to Canva, Adobe, Figma or whatever visual editor you want to use.

Put the headline on a CONGRUENT image in bold text and make SURE it is kept within a 1x1 window so it's visible in all formats on Meta.

If you don't have a congruent image, use a product photo.

Simple.

Step 13: Give it to Zuck and let him cook.

[Olly Hudson @oliverwhudson]

These IG Story-style ads are outperforming any other format rn.

We’re seeing this format quietly crush across multiple accounts, especially in beauty, wellness, and personal care.

👇Here’s the winning formula we’re seeing:

- Product in hand: handheld or selfie-style
- Native IG font: minimal design, just Story text
- Conversational tone: “I was gifted this, but now I subscribe”
- Pain point + social proof: real talk, real results
- Repeatable: 1 review, 5 static angles

A format that feels real.

This is working for:
- Review recap statics
- Creator-style fake stories
- Text-over-still UGC
- First-person test & learn posts

Before you spend on new high-prod video, test a native Story-style static with bold copy, a single image, and nothing polished.

[dan levy @danlevy24]

@TobyWalleruk Brick