Danna Shapiro

A NYC-based marketing consultant specializing in strategic marketing, special events and public relations

[Danna Shapiro @dannanyc]

A fantastic idea from @wblakegray to promote the #winebiz - $25 Wine Day
https://t.co/SqMH6E52Y0

[Danna Shapiro @dannanyc]

Great insight into how the D.O.Cava has responded to issues of low quality perception from its top producers, who abandoned the designation, and are focused on improving quality and perception on a number of fronts @imbibe @xoBetseyJohnson #cava

https://t.co/G9pU15uUqr

[Danna Shapiro @dannanyc]

Excellent history of #winewriting by @tomcwark, social media as a platform and way to generate revenue is missing. https://t.co/HCEyTZ63JC

[Alder Yarrow @vinography]

Today the Old Vine Registry announced the Heritage Vine Hunt Contest. Help us register 10k old vineyards by 2027, and win fabulous prizes along the way. Grand prize is a free trip to an Old Vine Conference field trip somewhere in the world. https://t.co/UlxRIBC7xX

[Danna Shapiro @dannanyc]

A lovely tribute to #wine in today’s uncertain climate. Wine is more than a drink; it captures a moment in time from a specific place, great wine is one of the only agricultural products that improves with time. It is time and place captured in a bottle . @EricAsimov

[Eric Asimov @EricAsimov]

Amid the gloom in the wine industry please don't forget its beauty. https://t.co/TmLg4p9ou8

[Danna Shapiro @dannanyc]

Excellent article on the strategy behind @LVMH 's sponsorship of #2024olympics in Paris 2 particular things stand out 1. how they are integrating their brands into the game 2. this is all about aspirational branding for the next gen @tomlamont @GQSports
https://t.co/rQTMvAvnrR

[Danna Shapiro @dannanyc]

Great piece from @WineEnthusiast @LeporParty on how the @NBA began its love affair with #wine Like all the best and most effective #partnerships it's based on #authenticity - players and coaches sharing their love of wine and it grew from there @KJWines
https://t.co/1DG53BBhQP

[Danna Shapiro @dannanyc]

Excellent analysis on why #nawine will be a short term trend; it is a heavily manufactured, energy intensive, unnatural process

[W. Blake Gray @wblakegray]

Glad to see a little pushback against "non-alcoholic wine."

Grapes naturally become wine. NA "wine" is a heavily manipulated unnatural product.

https://t.co/VyUtdTMrHl

[Danna Shapiro @dannanyc]

Very sad to see this over the weekend. Ed was always a pleasure to run into at tastings in NYC. I’m sure he’s enjoying a top vintage Champagne now. Cheers to Ed!

[W. Blake Gray @wblakegray]

"Their first official date occurred at The Gramercy Park Hotel at a Champagne tasting where Mary spilled a glass of Bollinger La Grande Année (the agreed upon best wine of the night) in Ed’s lap.

He was smitten."

RIC (Rest In Champagne), Ed.

https://t.co/d4oM4CeNa8

[Alder Yarrow @vinography]

Everyone who cares about wine needs to read.

[Danna Shapiro @dannanyc]

#winegeekalert Very interesting discussion via @wblakegray on classic #winebiz topic - should style ever trump #terroir? @KarenMacNeilCo on #wineconsultant #PhilippeMelka's #napacabs sameness lamenting the lack of distinctiveness @lailvineyards excepted https://t.co/aJAKyZXlcd

[Danna Shapiro @dannanyc]

@janeansonwine They make such stand out wines

[Danna Shapiro @dannanyc]

Excellent analysis and #BTS intel on the @NapaVintners #PremiereNapaValley auction from @wblakegray The #headline - average bottle price of $195 is down 32% from last year; but there are reasons
https://t.co/Qj3va9TwtQ

[Danna Shapiro @dannanyc]

Love to see @EricAsimov pulling for #sweetwines for #Valentines2024 one more reason to buy them - they last quite a while after opening due to the high sugar content and high abv for #fortifiedwine @Royal_Tokaji @domainehuet personal faves

https://t.co/Z1tGPv4KkE

[Jamie Goode @jamiegoode]

This fills a hole left by the Roederer Awards and looks truly global

[Alder Yarrow @vinography]

Hey #winetwitter - are you a person who identifies as BIPOC and is trying to break in or get ahead in the wine business? How about an all-expenses-paid immersion into Burgundy with the people who know it better than just about anyone? https://t.co/UAdYF5VTHN

[Danna Shapiro @dannanyc]

@janeansonwine Thanks so much for the wonderful opportunity to showcase an up and coming region working together to learn and collaborate

[Danna Shapiro @dannanyc]

@JohnBGilman Get well soon John!

[Danna Shapiro @dannanyc]

Late to the game on this, but the best and most thorough explanation of what #naturalwine is and isn't, and how it came to be that way. @VinePair @WineSkoolD #wineeducation https://t.co/BQ0HOqS5B6

[Danna Shapiro @dannanyc]

Great piece by @baburoset on how #oregonwinecountry #willamettevalley is trying to toe the line between #napafication and developing tourism for its growing #winelovers @foodandwine
https://t.co/zvOOHmlt6K