🏆 🔒 Octane11 is now SOC 2 compliant! Over the last year a “Big 4” accounting firm reviewed our platform across 142 criteria and controls, granting us 100% compliance across the stringent security, availability and confidentiality standards needed.
https://t.co/6qW6JmDBhe
The CMO is one of the toughest jobs at the c-level. It’s truly a left and right brain role requiring both ART and SCIENCE. Read our post to learn about the “false choice”…and what you can do to bridge the gap.
https://t.co/fX2nW2Ft0D
#CMO#martechstack#martech#b2b
According to a 2021 @techreview and @databricks study, “Only 13% of organizations are delivering on their data strategy.” 🤔
The study cites data architecture as the fundamental culprit and we agree…but the solution may not be what you think.
https://t.co/J6MH2rNZ94
Excited to announce the official launch of the Octane11 B2B Analytics & Collaboration platform!! We're also launching a “Year-End B2B Digital Marketing Audit” to help marketers re-accelerate growth in 2021. @danr917#DigitalMarketing#martech#B2B#ABM https://t.co/xsCIyLevpB
Proud of @MediaMath for once again taking a leadership role pushing #digitalmarketing to the next level. Today, in partnership with 15 other industry leaders like @Newscorp, @Oracle, @IBM, @Havas we announced SOURCE, a “farm to table” movement for digital. https://t.co/AwHOr3gc65
“We have the opportunity now to combine the best of TV with the best of programmatic and digital execution," affirms MediaMath CEO Joe Zawadzki as he welcomes the crowd at MediaMath's All Fronts event this morning. #AdvancedTV#MediaMathAllFronts
Proud to be named a Leader by @Gartner. Furthest to the top-right of the chart! Strong validation of the innovation we're driving with clients and partners around the world. #marketing#adtech
.@Gartner_inc has named MediaMath a Leader in the new Magic Quadrant for #adtech. Download the report to learn about strengths and weaknesses of each vendor. Learn more here: https://t.co/4hFmeEeulN
It’s officially #AWNewYork, and we’re kicking off a week of panels + events w/today’s @IBMforMarketing session at 2:15. Our CMO/CSO @danr917 will be speaking w/IBM execs about how #marketers can use #AI to better understand customer needs: https://t.co/jdWhLa8sdA @advertisingweek
MediaMath just announced significant enhancements to our native #advertising offering. We're thrilled to partner with @TripleLiftHQ, @sharethrough + @PowerLinksAds to help make marketing consumers love. More details here: https://t.co/lSa8Ja5dJH #adtech
Happy 20th @Maveron! Proud to have played a tiny part in the early days. Still carrying many of the lessons in @Levitan’s post with me every day. Maver On!!
Good news for consumers and #advertisers: The Ad ID Consortium is abandoning the go-it-alone approach, supporting @IABTechLab DigiTrust’s single open identity framework: https://t.co/JgqsLXfXe1 @adexchanger#ConsumerFirst
Great discussion of AI @ marketing. Ticketmaster: “Using AI to identify, deliver early access to true fans has helped save fans over $100m.” https://t.co/oxv0g15MtV
Day 1 of #CannesLions is a wrap! Thanks to all who joined us for our #AI panel w/ @IBMforMarketing, @Ticketmaster, @SonyMusicGlobal + Campaign US. Great discussion around leveraging AI to improve the #customerexperience. For more on our Cannes activities: https://t.co/LDoHjvPldE