Most CRMs I see look like a graveyard of first touches.
Good conversations. No follow-up.
No rhythm. No system to keep those relationships alive.
If you treated your investor base like an asset, your cost of capital would look different.
What do you mean you can’t find $2.3 billion?
That’s the situation creditors faced when First Brands - a $10B auto-parts giant - went bankrupt.
Off-balance-sheet loans, SPVs, and missing collateral.
Complexity hides risk.