Data to Value: The Data Activation Agency

We Build Data Solutions for Marketing Excellence - We Collect, Transform & Activate your Marketing Data to help you Outperform your Competition

[Trackingplan (YC W22) @trackingplanco]

We're thrilled to collaborate with @runroom and @data_to_value for an exclusive event in Barcelona on October 1st. 

If you're a marketing executive in Barcelona, this in-person event is made for you. Seats are limited, so secure your seat now! https://t.co/ztimrAS6fo

[Rick Dronkers @RickDronkers]

Still using scheduled queries to orchestrate your GA4 BigQuery export? You're missing out!

You should really take a look at "Dataform", GCP's native serverless orchestration platform. My @data_to_value colleague @kriszkorpa has been publishing relentlessly about it. 👇

[Rick Dronkers @RickDronkers]

🤖 AI is fun, but useful? How about generating thousands of Google shopping feed descriptions and titles optimized for #PPC in multiple languages?🚀 My @data_to_value colleague @kriszkorpa took a deep-dive and unleashed it's power for our clients. 👇 https://t.co/Uu5GM5SOpz

[Rick Dronkers @RickDronkers]

Did some updates to the Notion DB I made with the new Google Tag parameters + recorded an explainer video. (P.S. I'm doing a webinar about all of this in ~2h from now!)

[Rick Dronkers @RickDronkers]

On Wednesday the 27th (in 2 days!) I'm hosting a webinar about the new Google Tag and Settings Variables. This change should significantly impact how you implement your Google Analytics 4 (and probably in the future also your Ads) tags.

[Rick Dronkers @RickDronkers]

One of the details I appreciate most about the new Google Tag Settings Variables is the UX around default Google parameters. This makes implementation life a bit easier and faster (and decreases the chance of typos).

[Rick Dronkers @RickDronkers]

Recently set up your Google Analytics 4? Well... Get ready to improve it! 😅 Google launched the feature we were all waiting for: Settings Variables in Google Tag Manager. 🙏

I'm hosting a webinar about it all on September 27th!

RSVP 👉 https://t.co/43NyWvbnhn

[Rick Dronkers @RickDronkers]

Should you use Google Analytics 4 Enhanced Measurements feature? @PeterSutarik thinks it depends 🤓😅 (probably not!).

#googleanalytics4

https://t.co/zU4SbY01ZX

[Rick Dronkers @RickDronkers]

🎉We're hosting a webinar on March 9th about the most common GA4 configuration mistakes we've run into so far. @kristaseiden is joining us to share the biggest pitfalls with regard to using the @googleanalytics UI when doing analysis.

Are you joining?
https://t.co/b6PoFmd3jQ

[Rick Dronkers @RickDronkers]

Want to move your Server-Side GTM implementation from AppEngine to Cloud Run (with a Load Balancer) but not sure where to start? @kriszkorpa wrote a step-by-step for you! https://t.co/8CUqqE4rUU

[Rick Dronkers @RickDronkers]

4️⃣ options agencies have with clients:

1️⃣ Fight & circumvent privacy regulation & privacy tech.
2️⃣ Adopt privacy regulations and handicap your MarTech.
3️⃣ Ignore it all.
4️⃣ Try envisioning and building a new MarTech with Privacy by Design infrastructure.

[🎙 Life after GDPR Podcast @LifeAfterGDPR]

We’re 🧠storming about the future of the podcast. One idea we’ve got, is to create a new season with 1 ep. for each step a company needs to take on their journey towards taking data privacy for digital marketing seriously.

But would love to hear other ideas or feedback first!👇

[Rick Dronkers @RickDronkers]

Data-Driven Marketing is easy right? You just decrease Cost of Customer Acquisition, and increase Customer Lifetime Value!

Or is it?

[Rick Dronkers @RickDronkers]

We're expanding at @data_to_value soon! lmk if you need help with:

👉 Server-Side GTM implementations
👉 Custom Data Integrations
👉 "Conversion API" implementations
👉 Marketing Data Warehouse creation on Google Cloud Platform
👉 Migration from Univeral Analytics to GA4

[Rick Dronkers @RickDronkers]

If you are trying to decide if you want to continue to use Google Analytics 4, this framework might help. It's what I've been using to guide clients with this decision.

I wrote a blog post explaining in (see tweet below).

[Rick Dronkers @RickDronkers]

#hiring We're looking for reinforcements at @data_to_value! If you want to help @PeterSutarik and me in building solutions that help turn our clients' marketing data into business value, let me know!

We're looking for a:
- Data Implementation Specialist
- Marketing Data Engineer

[Rick Dronkers @RickDronkers]

I'm looking for a freelance content creator / manager for @LifeAfterGDPR and @data_to_value. More details here:
https://t.co/duSO5q5quh

[Rick Dronkers @RickDronkers]

Its launch day! 🚀

@kristaseiden and I really excited to launch the brand new GA4 Technical Deep-dive course today! Learn the ins and outs of technical implementations & debugging, plus, get BONUS implementation office hours! Check it out: https://t.co/Mt3tYy2KDp

[🎙 Life after GDPR Podcast @LifeAfterGDPR]

Any of our followers attending MeasureCamp Amsterdam? @MeasurecampNL

If you’re planning a talk, let us know the topic in the replies below👇.

[Rick Dronkers @RickDronkers]

Google has launched new privacy features for GA4 (as they announced they would). I'll sum it up in this thread:
https://t.co/xuhdVhxvOp