Stephan Daurer

Professor Wirtschaftsinformatik Data Science @ DHBW Ravensburg

[Dominik Molitor @dommolitor]

Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. https://t.co/7q3nooBSxo

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[Stephan Daurer @daurer]

Ich freue mich sehr über den Beitrag in @Horizont zu unserem Master-Studiengang Media and Data-driven Business.
https://t.co/3ywVVltsaO

[Puneet Manchanda @PManchanda_]

How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor
@daurer @MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. https://t.co/Io7NH4a2HK

[Puneet Manchanda @PManchanda_]

For offline products, consumers search less on smartphones than on other channels. Also, most search happens far away from physical stores. Details in the latest version of my paper w/ @dommolitor @daurer @MartinSpann https://t.co/Io7NH4a2HK