Our @daurer@MartinSpann@PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. https://t.co/7q3nooBSxo
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How do consumers search for offline products on mobile? Using data on 67 mln searches, my paper w/ @dommolitor@daurer@MartinSpann develops & links 2 location-specific measures - present store distance & present store density - to search depth & breadth. https://t.co/Io7NH4a2HK
For offline products, consumers search less on smartphones than on other channels. Also, most search happens far away from physical stores. Details in the latest version of my paper w/ @dommolitor@daurer@MartinSpann https://t.co/Io7NH4a2HK