Dominik Molitor

Associate Professor @FordhamGSB Alumnus @LMU_Muenchen Interests: experiments // ad effectiveness // quantitative ux // retail tech // data science

[Marketing Science @Mrktng_Science]

Articles in Advance 06/24 (2 of 7)

Frontiers: "The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment"

by Sebastian Gabel, Dominik Molitor, Martin Spann
@sebastiangabel2 @dommolitor @MartinSpann

https://t.co/75tAmYoQYh

[Marketing Science @Mrktng_Science]

Newly Accepted Articles 04/24 (7 of 9)

Frontiers: "The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment"

by Gabel, Sebastian, Molitor, Dominik and Spann, Martin @sebastiangabel2 @dommolitor @MartinSpann

[Dominik Molitor @dommolitor]

Our study shows that understanding location-specific demands is key. Retailers can leverage this knowledge, alongside mobile tech, for optimized in-app targeting and better assortment decisions, leading to an enhanced customer experience and increased sales.

5/5

[Dominik Molitor @dommolitor]

Our @daurer @MartinSpann @PManchanda_ latest mobile search paper was accepted for publication at Decision Support Systems. We explore how smartphones change how we search and shop offline based on our location. https://t.co/7q3nooBSxo

🧵1/5

[Dominik Molitor @dommolitor]

Also, we find that the number of products within the same category that are searched together (search breadth) increases as store distance and density increase. Durable products influence these patterns.

4/5

[Dominik Molitor @dommolitor]

And @aghose of course!

[Dominik Molitor @dommolitor]

@MartinSpann

[Bill Rand @billrand]

Martin Spann discussing mobile targeting of ads. What works better push or pull?

#wise2019 #mobileads #targeting

[Puneet Manchanda @PManchanda_]

How is product search on mobile different from other search? Lower search depth and breadth, but at all times and locations (using data on 2.5mm users). See more at https://t.co/Io7NH4a2HK @MartinSpann @dommolitor @daurer

[Puneet Manchanda @PManchanda_]

Analysis of 69 mm mobile searches shows that consumers do not "showroom": paper w/ @daurer @dommolitor @MartinSpann
https://t.co/Io7NH4a2HK

[FiveThirtyEight @FiveThirtyEight]

Jurgen Klinsmann’s up-and-down USMNT tenure in one chart: https://t.co/pNbHsAZhPy

[Dominik Molitor @dommolitor]

Data-driven Bundesliga preview for 2016-17 https://t.co/WR3BvvsgeF

[Raphael Honigstein💙 @honigstein]

ICYMI https://t.co/6QRwKC4Wvy

[Lucas Stich @lucasstich]

2016 Internet Trends https://t.co/9PPtTFtANI #InternetTrends via @kpcb

[Dominik Molitor @dommolitor]

Last Week Tonight: John Oliver's latest show on scientific studies...
https://t.co/0mfHg2BvlT

[Dominik Molitor @dommolitor]

Meet AIG, Africa’s First Tech ‘Unicorn’ https://t.co/pgpre1lHNh
Cc @jonathan_doerr

[Dominik Molitor @dommolitor]

Happy Air Max Day.
https://t.co/3KCTGRNJwc

[Dominik Molitor @dommolitor]

Bayesian statistics has revealed banksy's true identity https://t.co/MBXEHQ1eYp

[Dominik Molitor @dommolitor]

Google searches for “move to Canada” in the US spiked Tuesday night...
https://t.co/hi7ATJaCB9