David Banks

Words on the intersection of life, marketing, and creating a better world with content.

[David Banks @davidraybanks]

@contentkuba Big milestone. Congrats!

[David Banks @davidraybanks]

@AndrewWriteCopy This checklist is great. Looking forward to catching up on the recording.

[David Banks @davidraybanks]

2005: the gift guide

2010: the ultimate gift guide

2015: the most ultimate gift guide

2020: the very most ultimate gift guide

2022:

[David Banks @davidraybanks]

Content marketing: the craft of making what’s important to you important to others with clarity not adjectives.

[David Banks @davidraybanks]

More irregular 2 hour meetings. Fewer reoccurring 1 hour meetings.

[Michaela Mendes @michthemarketer]

I led a team that scaled a company's website traffic from 100k to 1+ million organic sessions per year.

The best part: we maintained and improved conversion rates along the way.

5 lessons I learned about building a content marketing strategy that impacts the bottom line, a 🧵

[David Banks @davidraybanks]

@tommyismyname @contentwriting @ErinBalsa Looking forward to it

[David Banks @davidraybanks]

Content twitter, where are all the good convos on #contentmarketing and @contentwriting going on?

Caught @tommyismyname's "The Cutting Room" sessions and hungry for more of the same.

[David Banks @davidraybanks]

@robynhfrost I'm pretty sure this is not the answer you are looking for but believe Benjamin Franklin said, "Most people die at 25 and aren't buried until they are 75." i.e., we get caught up in making a living and stop living. 🤓

[David Banks @davidraybanks]

@JoelKlettke Sequels are never as good. “Exact change” was a classic.

[David Banks @davidraybanks]

Knowledge base article: Offers a well-rounded working knowledge on a specific topic, concept or strategy. Knowledge base articles are evergreen pieces of content that should be linked to from other content on the topic where a robust definition is needed.

[David Banks @davidraybanks]

💭 Thoughts from my SaaS content marketers...

How do you define your different content formats?

Got a Gdoc going here. Drop your comments there are in the thread below https://t.co/PSFjYwDbVG

[David Banks @davidraybanks]

Q&A blog: A hybrid format that can achieve the goals of all other blog types but do so with the immediate credibility and human touch through a candid conversation with a person who has been there before.

[David Banks @davidraybanks]

I usually find a reason to check out of on-demand webinars within the first 10 mins. Couldn’t find that reason for this one by @TheCoolestCool and @Similarweb

[Ross Simmonds @TheCoolestCool]

Think of content marketing as an investment.

Not a cost.