Dávila Multicultural Insights

DMI is a respected leader in multicultural marketing. We’re a boutique consulting firm with highly-experienced executive leadership.

[SeeALL Marketing Alliance (SAMA) @ANA_SeeALL]

Our recent pledge, published in New York Times, calls on the marketing and advertising industry to take a stand against the hate and violence targeting the AAPI community. Visit our website to pledge your support & download our toolkit. #StopAsianHate #SeeALL #anaaimm

[SeeALL Marketing Alliance (SAMA) @ANA_SeeALL]

#StopAsianHate #SeeALL

[SeeALL Marketing Alliance (SAMA) @ANA_SeeALL]

This Marketing Dive article features AIMM Co-founders Gilbert Dávila & Lisette Arsuaga discussing the important work of AIMM, outlining tools marketers can use to hold themselves accountable & follow through on their promises for diversity and inclusion. https://t.co/95q126Mx82

[Dávila Multicultural Insights @davilainsights]

¡Feliz Día Internacional de la Mujer! Today we celebrate the strong women that make up our DMI team and all of our amazing female clients. #InternationalWomensDay

[Dávila Multicultural Insights @davilainsights]

.@ana_aimm’s CIIM helped to understand if #SuperBowl ads tapped culture and spoke to diverse audiences. Unfortunately, this year’s ads fell short.

[Ad Age @adage]

Brands advertising in the #SuperBowl failed to improve on key inclusivity measures, according to a new study from @ANAmarketers' diversity arm. https://t.co/Au62knbxS0

[CNBC @CNBC]

'Hiring more diverse people isn't enough': 4 things to really focus on to promote racial equity in 2021 https://t.co/k4WD1T2pwU

[SeeALL Marketing Alliance (SAMA) @ANA_SeeALL]

The Cultural Insights Impact Measure™ is the industry’s gold standard tool to gauge your ads’ creative relevance, ad effectiveness & purchase intent. Learn about our NEW OFFER where you can test ads at a discounted rate in time for the Big Game! See here:https://t.co/6vrl1JRJS4

[Dávila Multicultural Insights @davilainsights]

.@ana_aimm Co-Chair and @DennysDiner Chief Brand Officer, John Dillon, shares key learnings to marketing success in 2020. https://t.co/yhEo68avNB

[Dávila Multicultural Insights @davilainsights]

.@ana_aimm has completed over 76,000 evaluations across more than 125 brands using #CIIM. Using culture in ads allows for more authentic portrayals of multicultural groups, translating to brand growth and sales. #ANAMulti

[Dávila Multicultural Insights @davilainsights]

Our partner @Carlos_SSG will be discussing why culture is powerful for marketers. Learn how #CIIM is guiding brand leaders renewed focus on culture establishing #CIIM goals by brand & segment. #ANAMulti #SeeAll

[Dávila Multicultural Insights @davilainsights]

"If not us, then who? If not now, then when?" It’s time to #SeeALL in 2020 and beyond! @ana_aimm is working to raise the bar on D&I efforts so that we can finally achieve full equality. #ANAmulti https://t.co/eAqvo78qRo

[Dávila Multicultural Insights @davilainsights]

How do brands join a movement without alienating some consumers or a part of a customer base? Focusing and understanding universal core values that allow companies to speak to a broader group. @owasow discusses how marketers can authentically build on social movements #ANAMulti

[Dávila Multicultural Insights @davilainsights]

In @pandoramusic's study, they asked if companies are doing a good job of connecting with the Hispanic consumer. 52% of Hispanics said that they’re not. Diverse consumers want to be seen and heard. #ANAMulti

[Dávila Multicultural Insights @davilainsights]

Nestle's CMO and AIMM vice-chair, Alicia Enciso mentioned that @ana_aimm has helped to accelerate progress within their Multicultural groups. Nestle continues to be a leader in the Multicultural Marketing space, especially within the Hispanic segment. #ANAmulti

[Dávila Multicultural Insights @davilainsights]

Today, DMI's Co-founder and COO Lisette Arsuaga will be presenting alongside @DennysDiner John Dillon on the impact of @ana_aimm at #ANAmulti.

[Dávila Multicultural Insights @davilainsights]

Check out @GilbertRDavila present during today's @adage Town Hall on #MulticulturalMarketing https://t.co/mLHHMpaXcD

[Hispanicize @Hispanicize]

Join our Unity & Empowerment Panel at Hispz #UnidosTogether Virtual Summit! Witness an in-depth conversation with leaders + activists about the power of unifying the Latinx community, and what are the key opportunities to achieving a higher level! Register https://t.co/Gax2SwiSPA

[Dávila Multicultural Insights @davilainsights]

DMI's presidents, Lisette Arsuaga and Gilbert Dávila, discuss the importance of inclusive marketing for brand growth and consumer connection with @FortuneMagazine

[FORTUNE @FortuneMagazine]

Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems? https://t.co/LYSyDL7fHQ

[Dávila Multicultural Insights @davilainsights]

Join us and @ana_aimm in pledging your commitment to #SeeALL in advertising, marketing and entertainment. https://t.co/8VgDmoGTFc

[New York Times Arts @nytimesarts]

A number of prominent actors, including Billy Porter, Daniel Dae Kim, Jamie Chung, Isis King and Lin-Manuel Miranda, were featured in a PSA calling on Hollywood to do more to increase diversity. “We are more than a splash of color on your white canvas.” https://t.co/icjXd2CBzF

[SeeALL Marketing Alliance (SAMA) @ANA_SeeALL]

We are here. We've been here. It's time to #SeeALL

Pledge your commitment at https://t.co/dnezl9FMPw