Pranjal Choudhury

Tech, Treks, Food | Product & Growth | 1X Founder | Early-Stage startups | Curious about Tech x Policy | OnDeck

[Pranjal Choudhury @dcoldmonk]

“We are on offense. All the time.”

[Alex Banks @thealexbanks]

I watched 'Air' last night for the first time.

This is Phil Knight’s manifesto for Nike from 1980.

I'm now convinced every startup needs this on their wall.

[Pranjal Choudhury @dcoldmonk]

Not supporting or justifying this but the BIAL T2 has very low seating capacity for passengers awaiting for the check-in to open. Rather than focussing on performative design, T2 and other major Indian airports, should focus on functional design to improve convenience of passengers

[Pranjal Choudhury @dcoldmonk]

@iNikhilsaini Used to go to Manali (enroute Spiti, Kinmair, Leh) almost every year from 2012-2018. Very different vibes. Can only feel the paim of locals not involved im tourism.

[Pranjal Choudhury @dcoldmonk]

@BCCI @IDFCFIRSTBank On paper, looks one of the weakest test teams that India has fielded. What’s Washi doing in a test match? Why not go with a proper spinner?

[Pranjal Choudhury @dcoldmonk]

Strange to see a player like @makemytrip launch such a shabby feature of "Myra" , their AI search or assistant.

[Madhav Chanchani @madhavchanchani]

Swiggy is in damage-control mode after shareholders rejected its proposal to give more board seats to the founders and management team last week.

The company said in an exchange filing last night that the proposed changes were not about “concentration of power”, but part of an effort to make Swiggy an Indian-owned and controlled entity (IOCC).

Swiggy added that board rights are not in perpetuity and were approved by its independent directors.

Co-founder and Group CEO Sriharsha Majety admitted in an interview with The Economic Times that the company could have “handled this better through engagement” and “communicated more effectively”.

Majety has also said he wants to put the proposal to a vote again and believes it will eventually pass.

Let’s understand Swiggy’s board structure right now.

- Sriharsha Majety is currently the only management representative on the board after co-founder Nandan Reddy stepped down earlier this year.

- Amsterdam-listed Prosus, which owns over 21% in Swiggy, now has two representatives on the board - India head Ashutosh Sharma and Renan Pinto (who joined last week).

- The board also has four independent directors, including chairman Anand Kripalu.

However, independent directors, even if they are Indian residents, are not counted toward Indian control norms.

This meant Swiggy needed at least three management representatives on the board to outweigh the two directors representing foreign investor Prosus.

Proxy advisory firms argued that board representation should be linked to shareholding. Majety and co-founder Phani Kishan Addepalli together own less than 5% of Swiggy.

Failure to become an Indian-controlled entity could delay Swiggy Instamart’s shift from a marketplace structure to an owned-inventory model similar to Blinkit.

The owned-inventory model has given market leader Blinkit several advantages.

By owning inventory directly, Blinkit captures the full retail spread, improving gross margins already by 3% and is expected to improve net margin by 1%.

Owning the goods also allows Blinkit to book the full value of sold items as revenue instead of earning only a marketplace commission.

It will be interesting to see how this impacts Swiggy’s profitability and break-even ambitions from now on.

[Joe Schmidt IV @joeschmidtiv]

https://t.co/i7teOUTWgZ

[Nick Kapur @nick_kapur]

I keep coming back to the "Doorman fallacy" when I hear about how Harvard has hired McKinsey to help it fire up to 25% of its staff without asking anyone what they actually do.

[Kpaxs @Kpaxs]

There is a phrase that should make everybody suspicious: "lessons learned".

Because it often means “we wrote a document and placed it inside a folder nobody opens, and now we are spiritually absolved.”

Real learning changes behavior.
Real learning changes defaults.
Real learning changes budgets.
Real learning changes training.
Real learning changes interfaces.
Real learning changes what gets rewarded.

If nothing changed except the slide deck, you did not learn.

You performed learning.

[Pranjal Choudhury @dcoldmonk]

@IndiGo6E So, why was the pilot coming in late There was an inflight ammouncement that the flight cannot push off as they were waiting for "a crew member", which turned out to be the pilot. Hillarious take on dusting off amy accountability at your end.

[Pranjal Choudhury @dcoldmonk]

@IndiGo6E experience seems to be resetting to their dec’25 levels. Recently did a BOM->GAU leg. 1715 departure time became a 2130 actual departure time. The pilot was the last one who boarded the flight. Apparently, we were waiting for him as he was running late. Absolute joke.

[Pranjal Choudhury @dcoldmonk]

@dakuwithchaku Once tried contacting a vendor on Indiamart. Even went to their address mentioned on gmaps too, as I needed the product urgently. Shop closed since a few days. No visible signage too. Contact number does not work. Absolute sloppiness.

[Pranjal Choudhury @dcoldmonk]

@SatanAtWink 💯

[Nithin Kamath @Nithin0dha]

What's your edge 😬

[Tony Fadell @tfadell]

Spotted in the NYC subway. “Zero screen time.” An iPod Shuffle ad in 2026.

When we built the iPod, the goal was the technology disappeared and you could have your music wherever you were. 1,000 songs in your pocket.

Now we’re living through a moment where people are actively looking for ways to disconnect from the infinite feed, algos, and constant notifications. That doesn’t mean technology is bad. It means the best technology understands when to step back.

Not every problem needs another screen, another menu, or another layer of complexity. Constraints create freedom (read: @DavidEpstein new book Inside the Box). And often removing features creates a better product than adding them.

The future of technology shouldn’t just be more engagement. It should help us be more human.

[Pranjal Choudhury @dcoldmonk]

@ku1deep Thought Beas Kund or Hampta Pass are / were still DIY, if one wanted to.

[Alagappan Vijayakumar @IndianMourinho]

Do not overanalyse this. It is a direct result of the fantasy gaming ban.

[Machiavelli Bot @UnmodernmanBot]

Game theory explains why loyalty without leverage becomes servitude. Loyalty is respected only when departure remains possible. If you cannot leave, your loyalty is no longer interpreted as character. It is interpreted as captivity. Build enough value that your commitment feels chosen, not forced, because only voluntary loyalty has strategic weight.

[Machiavelli Bot @UnmodernmanBot]

Game theory explains why the person with fewer options becomes easier to control. Desperation narrows the decision tree until every bad offer starts looking like survival. This is why your first duty is to build exits. Money, competence, reputation, allies, and emotional detachment are not luxuries. They are escape routes from being priced cheaply.

[Pranjal Choudhury @dcoldmonk]

Reservation link for payment, obvious typos. Got Contacted over whatsapp with even the logo of the hotel + exact reservation details. Generally prepaid advance payments can be cosed looped via sharing the links over https://t.co/Ghb6rVgalK messages, not outside of the platform. Never ignore red flags :)