@seanjagermann@MaxMulvihil@eatboldbar But don’t you kinda play there anyway based on the macro profile of the bar, albeit with a 50% larger bar for 50% more money? My sense is that most consumers have had their fill of a bar after 200ish calories, no matter how good the bar is.
IMO a bar with 200 calories (14g protein) for $3 a pop would be the sweet spot -- no need to compete with the protein maxxing segment of the bar market. Also, IMO we're past peak protein maxxing via bars, and people will soon realize that drinking protein is a cleaner, lower-calorie, simpler, less-bad-tasting way to maximize protein intake if that's your goal. Taste, texture and ingredient quality will reign supreme in bar land over the long term.
@seanjagermann@MaxMulvihil@eatboldbar have you considered making the bars smaller? 300 cals on the larger size. wouldn't be surprised if many of your consumers are eating the bars in half portions. i guess you're working back to the 20g protein figure?
@theallinpod uniqueness is fleeting. in the words of lord Bezos, your margin is my opportunity. and your silly multiple is my opportunity to get filty rich. competition will eventually come to ruin the party.
What we truly need is a crash in housing prices, not to make houses "more affordable" at current prices with creative financing structures. This would be most simply done by loosening regulations and building SIGNIFICANTLY more houses, but this will be deeply unpopular with older, wealthier Americans who have benefited from home appreciation over the past 3 decades.