Deepak Jiji

Contentmaxxing for Brands, Fintech and AI products.

[Deepak Jiji @deepakjiji_]

https://t.co/PEm2YsC9st

[Deepak Jiji @deepakjiji_]

watched three agencies undercut each other for the same client last month.

the client picked the cheapest one. then left in 4 months.

here's what nobody racing to the bottom wants to hear...

price wars have no winner. they have a last survivor, broke and resentful.

the move was never to be cheaper. it was to be the only option.

stop competing in the category. build one where you're alone.

the person who needs the deal less always has the upper hand. that's never the cheapest guy in the room.

[Deepak Jiji @deepakjiji_]

https://t.co/pgbLPMzhko

[Deepak Jiji @deepakjiji_]

@VengeonsP claude

[Deepak Jiji @deepakjiji_]

AI didn't make work easier. It made avoiding work feel productive.

You're prompting at midnight. The thing you've been putting off is still untouched :)

[Deepak Jiji @deepakjiji_]

your customer most likely didn't fall in love with your brand.

they fell in love with the 40% off welcome offer.

[Deepak Jiji @deepakjiji_]

@SpurgenSamson @jappleby interesting take.. haven't thought about it that way

[Deepak Jiji @deepakjiji_]

@lowkeyalbert the dream

[Deepak Jiji @deepakjiji_]

@0x45o

[Deepak Jiji @deepakjiji_]

@duttasomrattwt maybe stop posting the same content everytime??

i mean not to hate but i've been watching his videos for a couple of years now, and i've always felt that he talks about the same thing over and over.

[Deepak Jiji @deepakjiji_]

the brand you think sells mattresses is actually a logistics company.

@TheSleepCo_ opened a store every 5 days for 30 months. 175 stores. 50 own trucks. 6 own warehouses doing 70-80% of sales. same product, same price, every city in india.

they didn't build a brand. they built a distribution stack that a brand sits on top of.

most d2c founders ask "what's our brand voice?" sleep company asked "what do we own end-to-end?"

own it or rent it.

[Deepak Jiji @deepakjiji_]

@TheTriceRozay

[Deepak Jiji @deepakjiji_]

Every brand pays rent to Mark Zuckerberg.

Meta + Google are a near-oligopoly. Rent goes up, CAC goes up. No negotiation.

The brands that compound through 2030 will own one channel that doesn't pay rent.

Email. WhatsApp. Offline. Podcast.

Pick one. Build it this quarter.

[Deepak Jiji @deepakjiji_]

@Manu_Sisti Claude

[Deepak Jiji @deepakjiji_]

@abh1shh genuine question though... how many of these founders were posting because they had something real to show, vs posting and then building something real?

[Deepak Jiji @deepakjiji_]

@tankots silk board junction is about to become your highest performing ad placement 😂

[Deepak Jiji @deepakjiji_]

Volume is what content agencies sell when they cannot prove resonance.

[Brownie Media @brownie_media]

https://t.co/84I4mIcDuH

[Brownie Media @brownie_media]

Some projects you take on because the work is interesting. Some because the people are.

The One Point's India Series was both.

We handled post-production and repurposing for @RohitYadav_'s India Series. 12 conversations with the people actively shaping Indian venture capital, packaged to reach the audiences they deserve.

Happy to have been a part of this!