Grants come to you. Wow — this was my dream when I started building GrantOrb, an AI system for grants, 1.5 years ago. And "grants come to you" is now a reality.
As someone who has sought grants, knows the pain involved in every step of grant winning — we've built an amazing system that takes all the pain away: from locating the right grants that match your needs, to helping you come up with winning ideas, to developing the grant application that's funder-aligned. Everything in minutes. We're built to be used by your entire team in a collaborative fashion.
We're enabling the changemakers to the max with AI.
And we're just getting started 🚀
Lala business is such a fun way to do business. Lala is a Hindi slang for family run businesses, and they differ quite a bit in their approach. They’re not cold corporate types. They provide genuine hospitality from the heart that takes the edge off pure transaction. It’s the warm, approachable feeling when dealing with Lala businesses, knowing they will always be there not just for the work.
At GrantOrb I’m running a Lala business
multicultural > multinational
Multinational means being physically present in multiple countries. That does not equal understanding the local cultures of those places.
Multicultural means you have real local insights wherever you are, so you can tell stories that immediately connect with the locals of those countries.
It’s funny how we travel the world and talk to people online, yet still put so little effort into actually understanding cultures. We just expect a certain kind of standardization from everyone, it’s like flattening them.
This new literary prize for books written with AI is such a great thing. Using AI to write takes immense creativity and taste, it’s not for the ordinary + it democratizes storytelling.
love the X + Grok experience its like my public diary that i can query anytime.
since i tweet so much about food i asked Grok what it thinks abt me as a food person. this is what grok says:
“You treat food as sticky culture and reverse the convenience drift that rewrote most plates. North Indian savoury full breakfasts (stuffed paratha + buttermilk) stay non-negotiable in Vancouver. Cooking is therapeutic and something you still do yourself. Farmers markets drive both the economics and the quality cycle—see beautiful produce, overbuy, cook and finish it. Slow-cooked, homemade, regional food is the real health benchmark. Delivery apps get called out as expensive and culturally corrosive; AI is what gives the hours back so the older habits can return.”
this morning i had stuffed paratha with buttermilk for breakfast. i’m so North Indian. even in Vancouver i prefer a savoury full meal for breakfast over the hundreds of sweet options we have.
they say among the most difficult things to change are the food habits of a person. food habits are the stickiest form of culture. however we’ve seen convenience change food habits faster than anything else.
Uber Eats and Doordash have changed what we eat, everyone is always ordering in, barely anyone’s cooking.
food cultures do move with cheaper, more convenient, heavily marketed, chemically more appealing options but when the novelty wears off and life slows down a bit one simply returns to what they always ate. i’m bullish on life slowing down with the coming of AI.
Sometimes inspiration arrives when a client asks for magic and gets out of the way. For Fortune Cooking Oil, the brief to Piyush Pandey was barely a brief, just a feeling:
“Create something that makes everyone cry. Create something that doesn’t look like an ad and Many samosas have been fried — now create something that touches people.”
The film they made did exactly that. Even the Hungarian crew on the Budapest shoot started crying, they didn’t understand a word of the language, but the emotion still hit them.
https://t.co/n3332O5cpz
Inspiration comes from the most unlikely places. Reading about Piyush Pandey and the famous Fevicol commercial - as a kid he’d chat with the carpenters his father brought home to build furniture. Years later, that same curiosity and those conversations became the foundation for some of India’s most iconic ads at Ogilvy.
“The memory of the conversations that I had with carpenters is a form of research… much richer than a study that might be conducted by somebody who has never interacted with a carpenter in his life… thank God my father didn’t have the money to buy ready-made furniture. I would never have been fascinated by these artists—and Ogilvy wouldn’t have done great work on the Fevicol brand for decades.”
It’s amazing to read about the inspirations behind Piyush Pandey, India’s greatest advertising legend.
For the Indian Railways commercial that won gold at Cannes, he drew from his own childhood train journeys across India. He says the best lessons in communication come from chatting with people, not from the black book of advertising.
“We used to travel across the country from Kashmir to Kanyakumari. En route, the topography changed, languages changed, people and culture changed. And the food in the train changed. On a single journey, the vendor’s chant changed from ‘Chai Samosa, Chai Chai!’ to ‘Idli, Vada, Bonda, Upma, Coffee, Coffee!’ I was beginning to see a new India and loving it with each journey.
Chatting with all kinds of people has always been very enjoyable for me. I was absorbing, learning without knowing, and yet wanting more of it.” https://t.co/M1GeiRfwTA
there is something about collective chanting and shared acts of devotion that no matter what mood you’re in you can feel an instant energy change, a calm mind and pure elevation that you go back to starting a new day with this new state of energy and mind.
this is the real GM