DeepSee.io - Publisher Intelligence

Our platform helps you discover and target the best places to place ads. We detect and document sophisticated ad fraud schemes.

[DeepSee.io - Publisher Intelligence @deepsee_io]

Huge day for https://t.co/2LWFW7P1W3 - Publisher Intelligence, as our Publisher Research Portal is open to the public! Check out the full thread for video showing it off! Since Q1 we've been running invite-only betas, and the feedback's been great!

https://t.co/rUUpqrYMr5

[DeepSee.io - Publisher Intelligence @deepsee_io]

“There is a years-long history, documented by DeepSee, that certain sellers are in the business of monetizing copyright-infringing content. Any SSP that partners with these sellers is at best lacking proper governance and at worst willfully facilitating piracy.“
-@ckane

[DeepSee.io - Publisher Intelligence @deepsee_io]

New year, new piracy laundering take-down. This time it's a SimilarWeb top 100 site with >500 million visits in November. Their laundering fronts generated over a billion visits in the same period.

https://t.co/hlohxvuPs2

[DeepSee.io - Publisher Intelligence @deepsee_io]

Despite identifying a single beneficial owner across all the laundering fronts & pirate content directories, the massive number of individual sellers & resellers makes it extremely hard to hold them accountable for the invalid inventory they’ve been peddling for years.

[DeepSee.io - Publisher Intelligence @deepsee_io]

@ericfranchi @mikeosullivan Yes this is a prime reason that advertisers must ensure their reporting comes at the subdomain level. Subdomain rental has long been an issue, and one that we were keenly aware of going into the ANA supply chain transparency study!

https://t.co/WzQEyprE6x

[DeepSee.io - Publisher Intelligence @deepsee_io]

Subdomain rental makes it hard to target inventory on sites that have had solid reputations for years.

Due to inexact reporting from some platforms, it's not clear if your ad is serving on a trustworthy site with high editorial standards, or syndicated clickbait drivel.

[DeepSee.io - Publisher Intelligence @deepsee_io]

@BrandonGains Whoah are there articles / filings related to the 2023 issue?

[DeepSee.io - Publisher Intelligence @deepsee_io]

@Ryanbarwick Thanks for sharing Ryan!

We've been posting some video demos here, and also on our Linkedin! https://t.co/nlPKW1c8Fm

[Ryan Barwick @Ryanbarwick]

an exclusive from earlier this week: the adtech researchers Deepsee have launched a tool that's meant to measure, among other things, how many ads a publisher is cramming onto their site.

https://t.co/lfJvqVDpUI

[DeepSee.io - Publisher Intelligence @deepsee_io]

@Ryanbarwick I think one of the biggest issues is that: "every single Reddit user is a moderator." This is how Reddit can stay so lean, and also how they sour their relationship with their own community. The more money they make, the more pissed their unpaid moderators become.

[DeepSee.io - Publisher Intelligence @deepsee_io]

This demo walks through the Publisher Research Portal's "Advertising" tab to demonstrate how it reveals the perceived ad-density when visiting a site, and also allows our users to deep-dive into prebid wrappers, modules, and ad-units!

https://t.co/ZpxqsT6DtE

[DeepSee.io - Publisher Intelligence @deepsee_io]

Network analysis is core to the work we do, and we're super happy to be able to share those signals with our users now!

For fraud-hunters, this report arms you with tons of breadcrumbs to be used in your own investigations!
🍞🥐🥖

[DeepSee.io - Publisher Intelligence @deepsee_io]

More demos! This one walks you through how our Network reports can be used to understand the communities sites are a part of, and how to identify & remove risky associations.

https://t.co/47x1vVVlzA

[DeepSee.io - Publisher Intelligence @deepsee_io]

Thanks so much to @Ryanbarwick for writing up his impressions of our work!

This week is a huge milestone, and we wouldn't be here without and our amazing testers & clients, so thank you all!

https://t.co/GY42GZuG62

[DeepSee.io - Publisher Intelligence @deepsee_io]

Huge day for https://t.co/2LWFW7P1W3 - Publisher Intelligence, as our Publisher Research Portal is open to the public! Check out the full thread for video showing it off! Since Q1 we've been running invite-only betas, and the feedback's been great!

https://t.co/rUUpqrYMr5

[DeepSee.io - Publisher Intelligence @deepsee_io]

Our goal has always been simple: to provide programmatic advertising pros with scalable, ground-truth, publisher compliance & quality signals at a predictable price. We now have a product that can live up to that goal!

https://t.co/JkVhdnOnBl

[DeepSee.io - Publisher Intelligence @deepsee_io]

@ChrisHarihar Maybe they're angling for one of those content licensing deals, like Reddit inked with Google, and they're afraid that too much AI gen content will poison the well(?)

Either way, yeah, good luck enforcing that 😬

[DeepSee.io - Publisher Intelligence @deepsee_io]

@JeromySonne Majority paid traffic acquisition, and not much else

[AdTechGod @AdtechGod]

WOAH

I’ve read about 20% of this so far and but this is serious stuff.

https://t.co/qZoUI0OZnt

[DeepSee.io - Publisher Intelligence @deepsee_io]

Despite media[.]net claiming the spoofing was the result of a technical error, the Forbes MFA subdomain is nowhere to be seen now. Not a terrible outcome!

Always a delight collaborating with @AdalyticsHQ to take down fraud and waste!

[DeepSee.io - Publisher Intelligence @deepsee_io]

“Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”

Subdomain-specific MFA sites are not new, but when Forbes misrepresented that inventory in auctions as premium, it crossed the line.

https://t.co/qOEW70i0MX