Olivier Adam

Chief Growth Officer at @ReferralCandy empowering eComm sales / start-up advisor & board member

[Olivier Adam @deltazug]

This is similar to ecommerce. How?

Instead of merely boosting revenue, seek to refine the complete online shopping journey.

• Enhance site navigation
• Cultivate trust with reviews and testimonials
• Implement top-notch instant support
• Offer diverse payment options
• Use retargeting strategies wisely
• Create valuable content for your audience
• Emphasize ethical and sustainable practices

Your website is your brand's digital storefront.

Nurture it.

[Johnny Brown @johnnyxbrown]

Instead of focusing on weight loss, aim to optimize your health entirely.

• Lift weights
• Avoid stress
• 10,000 steps
• Get proper sleep
• Cut processed foods
• Eat a high-protein diet
• Drink 2L of water per day

Your body is your only permanent home.

Take care of it.

[Olivier Adam @deltazug]

@dargandhi123 I'd argue building ten $10M DTC brands might be more manageable because you can diversify risks and learn from each brand's success and failures. What's your take?

[Olivier Adam @deltazug]

@Shopify Using AI in e-commerce is the future, and it's exciting to see Shopify at the forefront. I'd definitely give this a listen!

[Olivier Adam @deltazug]

@FitDadJake I've heard that from many top salespeople. It's not just about making that initial contact but being persistent and timely in your follow-ups. How often do you typically follow up before you get a response?

[Olivier Adam @deltazug]

You're absolutely onto something crucial here man – the impact of masterful copywriting cannot be overstated.

The principles you've highlighted – the big idea, unique mechanism, and deep empathy for the prospect's challenges – form the backbone of impactful copy and funnels. It's inspiring to see how you're going back to these roots to elevate your marketing strategy.

[Olivier Adam @deltazug]

Couldn't agree more with this email marketing part – the post-subscription journey is crucial. Newsletters, too, have been a powerful way to maintain that connection and provide ongoing value.

In this article written by my team - https://t.co/CLoLpj1RNP, we share some essential tips for optimizing the content and timing of your email series and newsletters

[Olivier Adam @deltazug]

You're absolutely right about the importance of personalization in customer service. It's not just about making customers feel valued; it also leads to better engagement and loyalty

But I'm curious to hear more about your experience with Gorgias – any standout features or insights you'd like to share?

[Olivier Adam @deltazug]

@PaulGoodman24 Your insight into brand positioning and scarcity-driven perception is spot-on.

From a marketing perspective, how did you capitalize on the sold-out status and waiting list to keep customers engaged and eager for your products' restocking?

[Olivier Adam @deltazug]

@harleyf @FirebellyTea I love hearing stories like yours from @FirebellyTea, where real-life problems drive the creation of exceptional products. It's a testament to the entrepreneurial spirit and the willingness to dive into the world of design and manufacturing.

[Olivier Adam @deltazug]

I appreciate your perspective on this. It's refreshing to see a more nuanced approach to channel selection.

The idea of focusing on a single channel is valuable, but breaking it down into different categories like inbound, paid, and outbound channels makes a lot more sense. I personally feel a major determinant should be where your target audience spends most of their time, if it's two channels, you've got to be present on both. You can then later decide to bring in a different approach if one channel outperforms the rest

[Olivier Adam @deltazug]

@KateBour So, having a great customer experience. Thanks a lot Katelyn!

[Olivier Adam @deltazug]

@GustavSterbrant @StrangeNative @Shopify Yeah, can't wait to see how it all unfolds

[Olivier Adam @deltazug]

@DylanAnder That's so awesome!

[Olivier Adam @deltazug]

@FitDadJake Oh, that sounds interesting!

[Olivier Adam @deltazug]

@Nicolascole77 You've hit the nail on the head!

The founder's story becomes powerful when it's a bridge to the customer's own desired outcome. How do you think brands can strike the right balance between sharing the founder's story and focusing on the customer's needs?

[Olivier Adam @deltazug]

Adversity definitely brings out the best in us. As the saying goes, 'Smooth seas do not make skillful sailors.' It's inspiring to see marketers embracing the shifts and honing their expertise.

What skills do you think will become essential for us to thrive in the post-macro environment?

[Olivier Adam @deltazug]

@DTCNewsletter Great to hear you're keeping the content engine running!

Our checklist involves brainstorming fresh blog topics to add to the current amazing resources we have - https://t.co/Fa1eDZNb7c

[Olivier Adam @deltazug]

You've raised an interesting perspective. Merchants indeed use Shopify as a tool to power their businesses, while for partners, it's the hub of their operations.

In light of this, do you think there's room for Shopify to bridge the gap in how it's perceived by both parties and create a more unified ecosystem?

[Olivier Adam @deltazug]

@theandreboso Standing out is crucial, but as you mentioned, it's a multi-step process.

Most brands need to align their unique selling proposition with a targeted customer need.